#083 - Analyzing the launch of our online product, Project Storyline

On Purpose With Alex Beadon

I’m so excited to share with you the results of my most recent launch of Project Storyline. While this was the most prepared I have ever been in a launch, there were a lot of surprising twists and turns along the way.

• Our cost per lead on our Facebook Ads was way higher than expected, however our leads ended up converting better than expected so it evened itself out.
• Our pop up Facebook group was opened earlier, yet didn’t really have an increase in engagement compared to last time.
• We reached only 70% of our challenge signups goal, yet hit 90% of our sales goal.