Nicole France of Contentful – Content is the story a company tells about itself

One on One Interviews

The term content creator has gained a lot of attention lately, as companies need to constantly churn out attractive content in order to grab and hold the attention of the folks they’re looking to do business with long enough to turn views into revenue. But the traditional role content has played in the business model has changed significantly in the last couple of years, especially the last eighteen months with the pandemic. During a recent episode of The CRM Playaz with my co-host Paul Greenberg, we spoke with two executives with Contentful, a leading content platform for digital-first businesses. Dina Apostolou - Vice President of Product Marketing, and Nicole France – Chief Evangelist, share with us how the role of content has evolved into a much more central role in the business, going beyond lead generation and SEO to helping to tell the complete story of the organization.