Why IG & FB Ads Don't Work in Pelvic Health

Pelvic PT Rising

We're told (ironically, often in paid ads!) paid advertising is the 'magic bullet' to getting the phone to ring in our clinics. But is that true?
In this 'sode we dive into the challenges with IG and FB ads. The fundamental problem? No one is going on social media hoping to be hit with an ad to fix their incontinence!
And especially for a high-ticket item like a ~$200 initial evaluation.
So that leads to two options for ads. One is the 'Group-On' model, where you offer an absurdly low initial evaluation price (think ~$40) and then try to 'upsell' when they get into your clinic. For most clinicians this feels salesy, changes your business model, brings in the wrong type of clients, and certainly doesn't work if you have staff.
The other option is the 'Funnel Method.' You get them to sign up for a free PDF. Then you send a boatload of marketing emails in a sequence, trying to cultivate them, get them on a discover call, have them buy a $12 e-book, and finally ask them to come in for an evaluation.
It's really hard to make either of these strategies work!
And we often forget the opportunity cost - what could we have done with the same budget and effort in another area of marketing? Usually the answer is we could have been a lot more effective and built a long-lasting marketing opportunity instead of relying on paid ads.
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About Us
Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.

Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes. Together, Jesse and Nicole have helped 600+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!

Get in Touch!
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email ([e-mail]).
Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!