Revolutionizing Retail Marketing with Sam Pantazopoulos

Pivot with Purpose with Meghan Houle

Welcome back to Pivot With Purpose! In this episode I am joined by Sam Pantazopoulos, the CEO and Co-Founder of Vizer! Vizer is the premier retail marketing intelligence platform revolutionizing how consumer brands drive online shoppers in-store. Sam is a trailblazer in the retail marketing space, bringing a wealth of knowledge and experience to the table as an accomplished speaker, writer, and advisor. Her company, Vizer, is transforming the retail marketing landscape with its cutting-edge platform that bridges the gap between online and offline shopping experiences (It’s essentially bringing Google Analytics in-store!)
I am so excited to talk with Sam about the unique challenges and strategies for driving in-store sales through an effective online presence and her journey from being a college entrepreneur to an innovator in the retail marketing space!
Topics Covered:
(03:24) The birth of Vizer: How a college idea evolved into a platform for retail marketing.
(06:19) Sam’s decision to dive into entrepreneurship right after college and the early challenges.
(09:22) The pivotal moment when COVID-19 forced Vizer to pivot and focus on retail, leading to their current success.
(13:00) Lessons in leadership and the importance of not fighting “invisible enemies.”
(26:09) An omnipresent online footprint and how it supports retail sales.
(29:36) The power of influencer marketing in driving in-store promotions and how Viser supports brands with effective distribution strategies.
(35:11) The impact of social entrepreneurship on business growth and the importance of using resources for the greater good.
(39:26) Embracing change and learning to let go of old habits to foster growth.
Sam’s journey is a testament to the power of pivoting and perseverance. Don’t miss out on hearing how Vizer is paving the way for a new era in retail marketing!
Connect with Sam!
Link up with Sam on LinkedIn https://www.linkedin.com/in/scpantazopoulos/
Check out her company Vizer: https://www.joinvizer.com/
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