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Paid Ads vs. Organic Content
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תוכן מסופק על ידי Daxy Perez. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Daxy Perez או שותף פלטפורמת הפודקאסט שלו. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Apple are soon rolling out a new update that will fundamentally change the paid ads landscape. Users will have to explicitly opt-in so that advertisers can track them and serve personalized ads while previously, this setting was on by default.
People who depend on paid ads will be heavily affected by this update. Even though ads will still be here, most users will choose not to opt-in for personalized ads making them less effective for businesses.
We believe that building your audience, controlling the narrative, and owning your traffic as a business will be the way to go. One of the most effective ways to achieve this is through a podcast 💯 or by building a quality email list.
Tune in to this episode to learn more about how the new iOS privacy updates will affect paid ads and why you need to change your strategy.
Key Takeaways
- How the new Apple iOS 14 privacy update will affect paid ads (01:28)
- Why you need to start controlling the narrative with your content (03:12)
- Why the new iOS 14 will drive up the cost of ads (03:31)
- How to control your audience by owning your traffic (06:12)
- Getting your audience into the habit of consuming your content (07:38)
- How to come up with a theme for a podcast show (08:25)
Additional Resources
Join our FREE Facebook Group, Podcast Success Secrets
Be sure to follow me on Instagram @iamdaxy
If you haven't already, please rate and review the podcast on Apple Podcast
Contact: Daxy@LegacyPodcasting.com
Website - LegacyPodcasting.com
** Freebies**
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👉 Download my 150+ Page ULTIMATE GUIDE To Podcasting In 2019 For FREE: http://bit.ly/UG-2P
👉 Join my FREE Facebook Group, Podcast Success Secrets: http://bit.ly/7FigureDownloadsFBGroup
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