EP305 - Stopping Wasted Spend

#PPCChat Roundup - Behind the Scenes of Paid Search

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 What do you consider to be “wasted spend” and does it vary by platform?

Q2 How do you detect wasted spend in your accounts (if you look for it)? Where do you find it most often? Does it vary by platform?

Q3 Are you seeing an uptick in wasted spend in your accounts? If so, does it differ by platform?

Q4 Are you doing anything to try to combat wasted spend in your accounts? If so, does it differ by platform? And how effective is it?

Q5 What could the platforms do to help combat wasted spend?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - ⁠⁠⁠⁠linktr.ee/ppcchat_roundup