A Modern Approach to Media Training with Michael Kingsley

PR 360

Michael Kingsley is an executive communications consultant who founded the media relations practice area at Forefront Communications, a PR and marketing firm focused on financial services clients. Michael also has 20-plus years of experience in global public relations, journalism, and media production. Here, he shares his modern approach to media training and how to be genuine in interviews without neglecting your talking points.

Key Takeaways:

- Media training in a changing world

- How to be authentic in a media appearance

- The importance of storytelling in politics

Episode Timeline:

1:30 Why August 8th is Miami Dolphins Day

3:30 The job of a spokesperson has changed

5:20 Does the public want to see the CEO or the spokesperson?

6:40 What's the first step in media training?

9:15 The post-appearance breakdown

11:40 How to insert your talking points into the interview

12:40 How to be genuine while communicating your talking points

15:30 How to teach authenticity?

18:00 The fear of public speaking

21:00 Storytelling in the 2024 election

24:00 The importance of knowing your audience

This episode’s guest:

• Michael Kingsley on LinkedIn

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