Online Reviews: Trends, Behaviors, & Platforms | Local Healthcare SEO

Propel Your Practice - Local SEO & Content Marketing Tips for Chiropractors, Acupuncturists, Physical Therapists, Wellness Practitioners, and Other Clinic Owners

Navigating the World of Online Reviews for Local Healthcare SEO

Testimonials and reviews play a powerful role in getting new patients and customers, but they do so much more than that. Showcasing reviews benefits your local SEO strategy, which means Google likes to see them. When Google is happy, it typically means your audience is happy, and that ultimately makes you happy.

This episode goes over:

• Where are patients / customers reading reviews
• How often are consumers reading online reviews?
• How many sites do consumers check reviews on?
• What are the most important review factors
• Do your reviews need to all be positive
• Do you really need to reply to reviews
• What star ratings do people actually expect to see
• Does the number of reviews you have actually matter
• AIs role in reviews
• Can customers tell if reviews are fake
• How customers write reviews
• How to collect reviews
• How to repurpose reviews

The information provided is based on a comprehensive survey conducted by BrightLocal, which explores the evolving trends, consumer behaviors, and preferred platforms for online reviews in 2024.

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