Versace, Burberry and Lacoste. Thoughts from branding.

Re-thinking The Human Factor with Bruce Hallas

In this episode we delve into the world of branding with the out standing Geraldine Michel and explore possibilities for security professionals responsible for the human factor.

We draw on lessons from the world of fashion, by skirting through branding and how Brand Directors and Managers utilise this mammoth of the modern day commercial world to shape and influence behaviour and culture.