4 Ways to Improve Efficiency and Drive Value Using Lean Principles with Alan Goodman

Real Food Brands Marketing Strategy Podcast: Food Branding Tips to Help Food Entrepreneurs Build a Strong Brand That Stands Out Using Brand Strategy as a Guide

On the path to build your brand, there are always new developments that force you to consider whether you should stay the course or make an adjustment. But how do you know when it’s time to make a pivot? And what can you do to make sure you stay aligned with your core brand strategy principles?

This week on the Real Food Brands Marketing Podcast, host and Food & Bev Brand Strategist Katie Mleziva sits down with Alan Goodman, a Six Sigma Black belt, Instructional Chair for the Quality Engineering and Technology Department at the Milwaukee Area Technical College, as well as the founder of A Goodman’s Desserts. In other words, the perfect person to talk to about making a pivot and improving efficiency to deliver value using Lean principles.

In This Episode:

• How Alan got started baking desserts.
• How you can use the Lean Framework for just about anything, from vaccine distribution to wedding planning.
• Why listening to your customers is so important.
• Where to look for customer feedback.
• How to map your processes so you can look at them.
• 4 Lean Principles that will help you today by examining and refining your business processes.

Resources:

• A Goodman's Desserts
• A Goodman's Desserts on Facebook
• Real Food Brands Marketing Roundtable Facebook Group
• Connect with Katie on Instagram
• Brand Strategy StreamlinedTM Program – NEW!
• Get Your Free Brand Strategy Checkup