Stop Publishing Mediocre Copy: Why Editors Are Your Secret Growth Tool with Samantha Pollack

Referral Worthy

In this episode of Referral Worthy, host Dusti Arab interviews editor, copywriter, and writing instructor Samantha Pollock of Indie Copy Studio. They unpack what great editing really is, why most business owners do not need a start-to-finish copywriter, and how a smart “done-with-you” editing model can turn a messy first draft into high-converting copy without burning you out. Samantha breaks down levels of editing, how to keep voice intact in the age of AI, and what has shifted for creative service pros since 2020. The conversation lands on a simple throughline: more humanity, tighter communities, and clearer offers win.

What You’ll Learn

• The difference between developmental, line, and proof edits, and when each one matters

• How a hybrid, done-with-you editing process turns a rough draft into a strong sales page or email sequence

• Voice in the AI era, including how to use AI for idea flow and transitions without losing your tone

• Why many founders no longer need a full done-for-you copywriter, and how editing plus founder-led drafting protects margins

• What has changed for creative service providers, from in-house shifts to burnout to agency consolidation

• Human-first marketing that cuts through isolation and builds trust, on and off platforms

• Practical advice for newer founders: clarify the offer first, then make it sexy

Samantha Pollock is the founder of Indie Copy Studio, an editor, copywriter, and the creator of The Craft, a program that helps business owners write with voice, clarity, and confidence. She has edited everything from dissertations to novels to high-converting launches and specializes in done-with-you copy that keeps the founder’s voice intact.