How Kia Zomorrodi Creates Killer Video Ad for Snow, Truff, and Imperfect Produce

Rich Ad Poor Ad

Guest Bio:
Kia Zomorrodi is co-founder, creative director, and partner at Bacon & Eggs Media, a digital agency that creates and distributes converting social video ads that drive sales for ecomm brands. Before that he served as an Account executive at Virool, Client Associate at Wells Fargo Advisors and A Marketing Associate at MIR3. He also co-founded and served as CEO of Noble Life Apparel. A graduate of the University of San Francisco, Zomorrodi earned a BS in Business Administration, Finance, and Marketing.

Takeaways:

• How an “off-brand” pitch man stole the show and brought in big bucks.
• Why funny works better than fear -- even for the most morbid products.
• How to sell crazy creative to clients who bring their own ideas to the table.
• What to do to make sure videos go the distance and can work on any platform -- including TV.
• Why blowing $20K on production doesn’t make sense for brands with ad spends below this benchmark.

RESOURCES/CONTACT:

Baconandeggsmedia.com

[e-mail]

Transcript

Speaker 1 (00:00):

Uh, click-through rates was three times as high as the product ads. Uh, they brought their CPA down 35%. Um, so overall the numbers are great, but also just the, uh, what it did for them as a brand and recognition wise was huge.

Speaker 2 (00:25):

[inaudible] you're listening to the rich add poor ed podcast, where we break down the financial principles that rich advertisers are deploying today to turn advertising into profit and get tons of traffic to their websites without killing their cash. These advertisers agencies, affiliates brands are responsible for managing over a billion dollars a year in ad spend. You'll hear about what's working for them today. They're rich ads and we'll roast their Epic failures and crappy ads on the internet with poor ads. Let's get into it.

Speaker 3 (00:53):

All right, everybody. We are back on this fine Friday afternoon. We have another episode of the rich dad, poor dad podcast, or we kind of dive into, you know, what's working what isn't working and some nice financial tips. We got your host today, Dylan Carpenter in the house. What is good, everybody. And we have a very special guests behind the scenes of some big brands when it comes to awesome video production likes, you know, tristano.com, traf hot sauce, and a very specific client. We're going to be talking about today. Imperfect produce. Now, if you've seen these guys, they slang on ads. Of course we're dealing with Mr. Kia Zomorodi. Hopefully I didn't slaughter that too much, but man, thanks for jumping on this.

Speaker 1 (01:36):

Hey, of course, man. Thanks for having me.

Speaker 3 (01:38):

Hell yes. So I mean the brands you work on, everybody's got to have seen these ads at some point, these bad boys are spending shoes, six figures, man. But go ahead and give everybody a little bit of background of kind of how you're attributing to this. You know, what y'all are kind of doing over there? Bacon and eggs media.

Speaker 1 (01:54):

Yeah. So my personal background is I've always been kind of into video making as a kid. I was always doing kind of the sketch comedy stuff, uh, running around with a camera throughout school college. We were doing these college videos. A lot of stuff, few stuff went viral can say a lot, but definitely back in the days it was exciting and then got into programmatic ad buying at an internship, uh, while in school in San Francisco. So, um, yeah, we were running all this content for brands spending, you know, upwards of like a hundred, 200 grand on these campaigns with these terrible creatives. I, me and my partner was just like, man, you know, we've been doing this video stuff and make really funny, great content that people love. Why don't we start making this stuff for brands and you know, start making commercials out of it. So, uh, that's what we started doing. And at first it was very, just branded funny videos for companies. And once you started media buying for it and seeing what worked, it kind of transitioned into what it is now, or we make, uh, entertaining, engaging videos are informative. Uh, they sell and they work really well in the media buying funnels.

Speaker 3 (03:03):

Oh yeah. And I mean, shoot, when it comes to acquisition these days, that's the key to everything. So I mean with these types of videos, they're just so disruptive. And my gosh, I feel like they got a flood of the Gates with the new customers.

Speaker 1 (03:15):

Yeah. I mean, they're fun to make, but they're also disruptive. They are eye-catching people will remember these ads. They want to watch it. They want to share, they want to buy from him most importantly.

Speaker 3 (03:27):

Oh yeah. So I mean, when it comes to this rich ad segments today, this one's gonna be pretty juicy. It serve an awesome, you know, brand called imperfect produce and y'all may have seen these ads, but I mean, we've got a guy who's inked up piercings, you know, looks like he could have just walked off fricking, you know, prison almost more or less, but you know, he's kinda diving into these produce that are just very odd shapes. I'm assuming that's kind of what the business all about more or less, but go ahead and kind of dive into this video for us. We're going to have this in the show notes for everybody to check out and you've probably seen it, but go ahead and rip it apart for us. [inaudible]

Speaker 1 (04:04):

Yeah. So kind of how it came about. We were, we were working with them to just, this was like one of our early projects and they, they just wanted like some very clean product videos, uh, you know, just something to show the brand. And then what they do is they sell imperfect pro...