How YouTube Guru Tom Breeze Blows Thru $100K/Day on Performance Based Ads

Rich Ad Poor Ad

GUEST BIO:

Founder, CEO and Director of Video Results at Viewability, Tom Breeze is a YouTube video ad expert as well as an author, consultant, and investor. After earning a BS in Psychology and Communication at Eastbourne College he went on to earn another BS as well as a MS in Psychology at the University of Leeds, Post graduation, Breeze began consulting for Inside Performance and started TomBreeze.com a company that focused on helping people become confident and competent at public speaking.

TAKEAWAYS

Why what works on FaceBook rarely works on YouTube -- and how to adapt one to successfully run on the other platform.

Discover the 3 core components of a successful YouTube ad campaign -- and which one is most essential.

The surprising psychological differences between a “check out shopper”, an “in-store shopper”, and a “window shopper” and what you must do to convert each of them.

How to use video to harness the power of unconscious desires to get people to buy something they might not have even been aware they wanted.

Plus why YouTube videos are going to epic lengths -- like 30 minutes plus -- to convert viewers into buyers.

TRANSCRIPT

Speaker 1 (00:01):

In this episode, Tom breeze breaks down a winning YouTube ad. That's driven over 4 million views, Tom spending over a hundred thousand dollars a day and is 100% performance-based and is actually fronting the media and the advertising cost for his clients and getting paid a CPA and a commission. It's a beautiful model. Absolutely love it. If you're an ad agency indefinitely, take notes on Tom's model. If you're an advertiser or a brand looking to open up YouTube ads, Tom is the legend. All right, let's dive into it. So, um, when we broke this down, we, we look at this first act in the video cause it kind of continues on from that burning guitar, uh, moves into, uh, Tony around the campfire. And the, the idea being is that that come fire scene at night, when Tony is talking to you, you kind of want to be

Speaker 2 (01:07):

[inaudible].

Speaker 1 (01:07):

You're listening to the rich add poor ed podcast, where we break down the financial principles that rich advertisers are deploying today to turn advertising into profit and get tons of traffic to their websites without killing their cash. These advertisers agencies, affiliates brands are responsible for managing over a billion dollars a year in ad spend. You'll hear about what's working for them today. They're rich ads and we'll roast their Epic failures and crappy ads on the internet with poor ads. Let's get into it. Welcome to another episode of the rich dad, poor ed podcast. This is your host, Zach Johnson, and on today's show, we've got the founder and CEO of viewability, the agency and training company that specializes in YouTube ads. I think Dylan, this is the first, uh, I think YouTube ads like media buyer and expert that we've had on the show. I'm, I'm, I'm pretty pumped.

Speaker 1 (01:58):

So this will be a breath of fresh air. Don't you think? Oh yeah. Video is so King. So, I mean, I'm so pumped to dive into this, especially being YouTube because it's, it's a foreign language for me, that's for sure. Well, I mean, what's also unique about, uh, today's guest is that, you know, he truly is a pay for results and performance-based, um, you know, in, in the, in the world of thousands of agencies, uh, very few actually, uh, deliver on this, um, most are, you know, a base fixed retainer and a percentage of spend, uh, at best. And, uh, I think that, um, these guys literally are fronting the media for their clients and getting paid out, uh, on a CPA on a, on a commission basis. So, uh, he definitely, uh, is worth his weight and what he has to say about YouTube ads. So I'm pretty pumped to have him on the show without further ado, Tom breeze, welcome to the rich add poor add podcast. How are you doing

Speaker 3 (03:02):

Very good. Zach and Dylan. Yeah. Good buddy. How are things

Speaker 1 (03:06):

Good, man? I, uh, not only are the first YouTube ads, but you are this second, uh, media buyer, an agency in the UK that we've had on the show. So congrats.

Speaker 3 (03:17):

There we go. Okay, perfect. Yeah, I expect it now.

Speaker 1 (03:24):

I love it, man. Well, you know, for anybody that's been around in spending any meaningful amount of money on advertising, I think that, you know, they've heard of you, uh, through one form channel of another, um, and you spoke at digital marketers events. You've obviously, you know, wrote the book, uh, but tell everybody a little bit about what you're up to most recently and, uh, and what you're up to these days.

Speaker 3 (03:50):

Yeah. So, um, the agency's going from strength to strength. So that's been a big part of our growth. Um, we've kind of kept our head down and stayed in our lane for quite some time. So we, in the past, we've kind of dabbled a little bit with Facebook ads and that sort of thing. And we know we can do some good work there, but we realize now like probably about four or five years ago that like YouTube ads is off thing. Like that's just what we know really well. And we just go deeper and deeper into that world. Um, so I still thought like we're learning tons every single day and we just apply that learning to all clients all the time. So yeah, we're lucky to be performance based because it means we really do follow it. We partner with our clients as opposed to be an agency where you're doing the work for a client and the scenarios we get are such that we can, we can be in a position where we fund tests and things where we can kind of say, right, well, let's, let's dump a load of money into that test and see if it actually works or not with a client would never get a sign off on that.

Speaker 3 (04:51):