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# 27 Are co-design and nudge theory friends or foes - with Colette Einfeld
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תוכן מסופק על ידי Simon Katterl. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Simon Katterl או שותף פלטפורמת הפודקאסט שלו. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
A cracker today with Colette Einfeld, an expert in public policy and in particular “nudge policy”. Colette is days away from a finished PhD that examines how knowledge is used in nudge and behavioural insights. Nudge theory or policy, if you haven’t heard of it, is a concept from behavioural economics, political theory and the broader behavioural science that we can harness human cognitive processes and biases to shape a group or individuals behaviour for public policy purposes. It’s become a big deal in public policy. But so has co-design, the idea that you use design methodologies to develop policies, services and systems with the people who are most affected by those policies, services and systems. The reason I reached out to Colette is that they have co-authored a very influential paper (with Emma Blomkamp) looking at the relationship between these ideas of nudge and co-design. Do they work together, or against one another? Let’s find out.
Shownotes:
The academic article from Colette and Emma Blomkamp Blomkamp: https://www.tandfonline.com/doi/abs/10.1080/01442872.2021.1879036#:~:text=Nudge%20is%20an%20approach%20to,to%20respond%20to%20shared%20problems.
A blog by Colette and Emma: https://blogs.lse.ac.uk/impactofsocialsciences/2021/07/22/the-incompatibility-of-nudge-and-co-design-as-tools-for-policymaking/
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