Running Industry Alliance Podcast - Episode #8 - featuring Sophie Power

Running Industry Alliance (RIA) Podcast

Welcome to Episode 8 of the Running Industry Alliance Podcast in association with supersonic!
“Getting more women on start lines and making racing better for women”

Matt & Tom are in conversation this month with Sophie Power, Founder of SheRACES.

Sophie Power, GB Ultramarathoner famous for running the UTMB 106 mile race whilst breastfeeding her 3 month old as she was denied the opportunity to defer her place, founded SheRACES to get more women on start lines, improve their experience and value the competitive female race equally.

In this powerful and educational episode Sophie chats about how to actively remove the barriers for women, the importance to understand that a woman’s experience is different to a man’s from language used through to imagery and logistics at events, and how the interaction between women and different parties, brands and event organisers can work positively on many levels.

Go to www.sheraces.com for further details about SheRACES and to download the guidelines for races that Sophie talked about, email [e-mail] for more information and follow @she.races on Instagram.
Thank you for listening and do subscribe to be the first to hear about future episodes, and to join us on this journey for a deeper insight into the running industry.
Hosts & Guest:

• HOST & ANCHOR: Matt Ward LINKEDIN
• HOST: Tom Kerry LINKEDIN
• GUEST: Sophie Power LINKEDIN

Useful links:

• Running Industry Alliance WEBSITE
• Running Industry Alliance ON INSTAGRAM
• Running Industry Alliance ON TWITTER
• Running Industry Alliance ON YOUTUBE
• The RIA Spring Gathering VIDEO
• The Running Conference #TRC23 WEBSITE