How A/B Testing Can Derail Product Development, A Product Leadership Story | Eli Goodman

Scrum Master Toolbox Podcast: Agile storytelling from the trenches

Eli Goodman: How A/B Testing Can Derail Product Development, A Product Leadership Story

NOTE: We want to thank the folks at Tuple.app for being so generous with their stories, and supporting the podcast. Visit tuple.app/scrum and share them if you find the app useful! Remember, sharing is caring!

Eli Goodman, Head of Product at Tuple, discusses a recurring anti-pattern in product development: the over-reliance on A/B testing. Reflecting on his experiences at two different companies, Eli illustrates how A/B testing, when misused, can slow down product progress and lead to a bloated team structure. He also shares strategies on how to avoid this trap and take responsibility for product decisions. How can product teams avoid hiding behind A/B testing and instead move forward with confidence? Listen in to find out!

Featured Book of the Week: The Idea Factory by Jon Gertner

In this episode, Eli Goodman, Head of Product at Tuple, shares the profound influence of The Idea Factory, a book about Bell Labs, on his career as a product manager. Eli delves into how the book’s lessons on creativity, innovation, and the long-term impact of foundational ideas have shaped his thinking. What can today’s product leaders learn from the story of Bell Labs? How does creativity fuel product success, even in today’s fast-paced tech world? Listen in to find out.

About Eli Goodman

Eli Goodman has been working on software teams for 17 years. He’s been a full-stack developer and engineering manager at both large and small companies, including Etsy and Headspace. A few years ago, Eli transitioned to product management and is now the Head of Product at Tuple, a remote pair programming service used by companies such as Figma, Shopify, and many others in the software industry.

You can link with Eli Goodman on LinkedIn, or email Eli at [e-mail].