))
Doctors and Cigarettes: The Shocking Story Behind the More Doctors Smoke Camels Campaign
Manage episode 449501559 series 3604303
תוכן מסופק על ידי TopHealth Media. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי TopHealth Media או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Welcome to another episode of Selling Cures, a podcast that delves into the most enthralling moments in the history of US healthcare marketing, advertising, and public relations. Brought to you by TopHealth Media and fully narrated by AI, today we unravel the story behind one of the most notorious advertising campaigns of the 20th century—the "More Doctors Smoke Camels" campaign.
Journey with us to the 1940s, a time when smoking was culturally pervasive and the link between cigarettes and health risks was yet to be widely acknowledged. In this episode, we'll explore how R.J. Reynolds Tobacco Company managed to leverage the trust and authority of medical professionals to promote Camel cigarettes, and the far-reaching consequences it had on public health and advertising ethics. Listen in as we dissect this campaign and its role in shaping modern advertising regulations. Stay tuned!
Timestamps:
00:00 Exploring "More Doctors Smoke Camels" advertising campaign.
03:05 Authority bias exploited in "More Doctors Smoke Camels".
TopHealth - We're a media network focused exclusively on thought leadership in healthcare. Think of us of a network of podcasts, web series, newsletters, and much more!
TopHealth LinkedIn - https://www.linkedin.com/company/tophealth-care/
12 פרקים
שתפו
