From Data Literacy to Storytelling: Insights from The Little Book of Data

The PolicyViz Podcast

In this week's episode of the show, I sit down with Justin Evans, author of The Little Book of Data, to talk about what it means to truly think like a data person. Justin shares insights from his 20-year career in data and advertising, reflecting on why so many professionals struggle to embrace data and how his book helps break down those barriers. We discuss the “four layers of data denial,” the qualities that make someone a data person, and the importance of storytelling in making data engaging and useful. Justin also offers stories from Nielsen, Samsung, and beyond to illustrate how data literacy and visualization can create clarity, solve problems, and unlock value. This conversation is both inspiring and practical for anyone working with—or intimidated by—data.

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