The $1M Mistake Most Public CEOs Make — And How to Avoid It | Seth Farbman’s Podcast

Seth Farbman on Podcast - From Startup to Stock Exchange

Public company marketing is a game few truly understand, and most CEOs play it wrong.

Ty Hoffer, CEO of Winning Media, has spent two decades mastering how stories move stocks. From the early days of email lists to today’s AI-driven targeting, he’s seen every boom, bust, and “digital agency miracle” in between.

Seth Farbman sits down with Ty to uncover what really drives visibility in the capital markets — why storytelling beats spreadsheets, how compliance shapes creativity, and why great CEOs treat investor marketing like a full-time job.

In this episode, we explore:

• why “tell your story” is the most undervalued advice in finance

• the difference between real investor awareness and paid hype

• why 10–20% of every raise belongs to marketing, not overhead

• and how compliance-friendly storytelling builds long-term trust

Seth’s Companies:

Vstock Transfer – https://www.vstocktransfer.com/

Share Media – https://www.sharemedia.co/

Listen to the Show

Apple Podcasts – https://podcasts.apple.com/us/podcast/seth-farbman-on-podcast-from-startup-to-stock-exchange/id1356667808

Youtube – https://www.youtube.com/@seth-farbman

Connect with Seth

LinkedIn – https://www.linkedin.com/in/sethfarbman/

Instagram – https://www.instagram.com/sethfarbmanstock

TikTok – https://www.tiktok.com/@sethfarbman

Twitter (X) – https://x.com/sethfarbman1

Guest featured in this video:

Ty Hoffer - LinkedIn: https://www.linkedin.com/in/ty-hoffer/

About the Show From Startup to Stock Exchange, hosted by entrepreneur and investor Seth Farbman, spotlights the journey of founders and CEOs as they scale their companies from early ideas to public markets. Each episode features candid conversations with leaders across industries, offering insights on growth, fundraising, branding, and the mindset it takes to build a company that lasts.

00:00 Intro & why this convo matters

02:20 What Winning Media does (public-company investor marketing)

04:40 Storytelling vs. spreadsheets in public markets (Seth’s take)

10:30 Compliance & disclosure—how not to get flagged

15:10 Building long-term shareholders, not traders

24:40 Capital-raising mistakes + budget the marketing (10–20%)

28:40 Best days for PR/marketing pushes (Tue–Thu)

30:30 Flexible media spend: throttle up/down with market conditions

Connect with Seth
LinkedIn – https://www.linkedin.com/in/sethfarbman/
Instagram – https://www.instagram.com/sethfarbmanstock
TikTok – https://www.tiktok.com/@sethfarbman
Twitter (X) – https://x.com/sethfarbman1