MOTM #559: Beyond Personal Narratives: Success Without the Backstory

Maestro on the Mic

There’s this idea that the only and/or best way for your online business to be successful is to coach people through a transformation you’ve had yourself—you need to be your own niche, and your avatar should be a past version of yourself. Sure, it might be “easier” to do it that way, but I call bullshit on that being the only way to succeed. Leaning on your expertise can work just as well as leaning on your backstory.

Let’s chat.

Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.

In This Episode You'll Hear:

“I did this thing, I want to help others do the same”
A presentation shouldn’t be all about you
You don’t have to be your niche or your own avatar
It might be “easier” to tell your own story
Leaning on your expertise works just as well

Links & Resources For This Episode:

Watch this episode on YouTube!

MOTM #231: My story

Check out the full transcript for this episode here

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