You started with a vision, now let’s move it forward with a mission statement

The Content Fix

A mission statement explains how you are going to deliver the vision for your business. Some people think it’s not important to have one or that’s it’s just a vanity statement to show you’ve done your strategy work. But a carefully considered mission statement actually helps you focus and drive a business towards the future. In this episode you’ll find out what the difference is between a vision statement and a mission statement and how to use three simple questions to help create your own.