Creating a Unique Brand in Japan By Going Against the Grain w/ Angel Guevara

Small Business Japan

Hey Japanpreneurs, on this episode of the Small Business Japan podcast we talk with Angel Guevara about creating a unique brand in Japan by going against the grain, the idea of starting an anti-company, creativity in Japan and so much more.

Angel Guevara is a creative dedicated to improving society through branding, marketing, storytelling, and personal development. Born in Caracas, Venezuela, he is the founder of HYPERMILK – a creative agency that helps brands successfully localize in Japan through empathy, strategy, and design. Angel also runs an internet community and website called NIGHTCRAWLERS, with a goal of becoming the ultimate business guide in Japan by providing weekly webinars with influential professionals, insightful blog posts, and a powerful network of entrepreneurs and creatives. Angel currently resides in the urban jungle of Tokyo, Japan.

Japan is the country of contradictions.

Advertising in Japan and creating a unique brand in Japan: Do what everyone is doing, take notes...and then do the complete opposite.

He aims to spread his content in organic ways as opposed to just using SEO strategies...

• Today is a great day to start your own podcast. Following the link that lets Buzzsprout know we sent you, gets you a $20 Amazon gift card if you sign up for a paid plan, and helps support our show.

https://www.buzzsprout.com/?referrer_id=1098656