))
Is Your Marketing Strategy STUCK in the PAST? ft. Gina Spero | Hard Corps Marketing Show | Ep. # 385
Manage episode 448906368 series 2775894
תוכן מסופק על ידי Casey Cheshire. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Casey Cheshire או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
How is B2B marketing shifting from MQLs to total account engagement, and what strategies can marketers use to stay ahead? In this episode of the Hard Corps Marketing Show, Gina Spero, Head of Growth Marketing at Archive360, dives deep into the changing world of B2B enterprise sales and marketing. Gone are the days of relying solely on traditional metrics like MQLs—today, it’s all about total account engagement. Gina shares actionable strategies for marketers to stay ahead of the curve, from team-based approaches and strategic segmentation to the power of personalization and interpreting intent signals.
With a mix of real-world examples, a dash of humor, and insights into the non-linear buying journey, Gina helps marketers rethink how they connect with prospects and customers. She also offers practical tips on leveraging marketing tools, aligning sales and marketing teams, and much more!
Plus, get to know Gina a bit better as she shares some personal anecdotes—like her passion for skydiving—making this conversation both informative and engaging.
Don’t miss out on this must-watch episode to level up your marketing game!
Connect with Gina:
- LinkedIn: https://www.linkedin.com/in/gina-spero/
- Website: https://www.archive360.com/
Ways to Tune In:
- Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
- Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show
- Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
- Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
- Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93
Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
386 פרקים
שתפו
