234: How to Use Your Existing Subscribers to Make More Sales This Week

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

If you want to make more sales this week, but don’t want to chase new customers, run ads, or overhaul your whole marketing strategy, this episode of The Launch Your Box Podcast is for you.

One of the biggest mistakes subscription box owners make when looking to grow their business? Overlooking the people who already said yes.

Your current subscribers are your warmest audience. They love your brand, they open your boxes, and they already trust what you deliver every month.

Inside this Friday Fuel episode, I’m sharing three simple, practical ways to generate extra revenue using the subscribers you already have. No launch, no ad budget, and no extra overhead required.

1. Add a Simple Upsell Before Renewal

A few days before renewal, give your subscribers a chance to add something special to their next box. Keep it easy, keep it relevant, and make sure it fits inside the box they're already getting.

Some ideas:

• A coordinating item

• A seasonal exclusive

• A “mystery upgrade”

• A subscriber-only item pulled from your shop

Promote it with a quick email:

• “Want to add this to your next box?”

• “Just for subscribers. Add this before your box ships!”

Why does it work? They’re already expecting a charge. This simply gives them a fun, low-barrier way to get more of what they love while increasing your average revenue per subscriber.

2. Give Subscribers Access to Past Boxes

If you’ve been in business for a while, you likely have leftover past boxes. They’re valuable… but only if people know they exist.

Turn them into a subscriber-only vault.

What to include:

• Boxes from recent months or seasons

• Limited leftovers from special editions

• Any extras you never publicly sold

How to promote it:

• “Missed this one? Here’s your chance.”

• “Subscriber exclusive: Shop past boxes before they’re gone.”

Why does it work? Subscribers know the value of your boxes. If they missed one - or want to gift one - this becomes an easy yes for them and fast revenue for you.

3. Offer a Subscriber-Only Promo or Perk

Subscribers love feeling like insiders. When you give them access no one else gets, they respond.

Offer them:

• Early access to a new collection or seasonal drop

• A subscriber-only limited-quantity item

• A special discount code for the week (ex: 15% off shopwide)

Say things like:

• “You get first dibs just for being a subscriber.”

• “This week only: shop exclusive and save!”

Why does it work? Exclusive perks drive loyalty, encourage extra browsing, and often lead to bonus sales from people who are already your best buyers.

You don’t need a full blown launch to make more money. And you don’t need new customers.

You just need to give your current subscribers more opportunities to say yes.

Join me for this Friday Fuel Episode and walk away with practical ideas you can use to make more sales this week - no launch or new audience required.

Join me in all the places:

• Facebook

• Instagram

• Launch Your Box with Sarah Website

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