Programmatic Ads = Future of Medical Advertising? HOPCo VP of Marketing Daniel Goldberg #179

Patient Convert Podcast: Healthcare Marketing Podcast

How has social media marketing landscape evolved for orthopedic practices, and where does HopCo fit into this evolution?

Join us on this week's episode as we talk to Daniel Goldberg, Senior Vice President of Marketing Communications at HopCo. We discuss how programmatic display and omnichannel marketing strategies are transforming the way orthopedic practices reach potential patients. We also explore how HopCo has seen success with its programmatic ad campaigns and the importance of investing in video assets and building trust with patients. Daniel delves into how video content allows for easier creation and instant access to high-quality content and the implication of having an operational infrastructure in place.

Tune in to learn more about the social media marketing landscape for orthopedic practices!

[00:01 - 06:39] Leveraging Omnichannel Strategies with Daniel Goldberg of Hop Co

[06:40 - 13:09] How to Increase ROI with Video Assets for Orthopedic Urgent Care

[13:10 - 19:47] Maximizing Clicks & Conversions in Sports Medicine with Video Content

[19:48 - 26:15] Invest in Operational Infrastructure and Marketing to Grow Your Orthopedic Practice

[28:16 - 31:18] Wrapping Up!

Want to connect with Daniel? Follow him on LinkedIn, or email him at [e-mail]

Key Quotes:

"A patient's first interaction with a physician used to be the first time they saw that physician. Now it's the first time they see their video.” - Daniel Goldberg

“Those physicians who have high-quality video and have those one-to-one videos where they're addressing patients talking about outcomes, and treatment philosophies, they have a significant advantage over those who don't.” - Daniel Goldberg

“You have to figure out what kind of practice you have and what kind of practice you want to build.” - Daniel Goldberg

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Thanks for listening. Justin & Kelley Knott