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Unlocking Transformative Rebranding: Strategies and Trends with Jim Heininger
Manage episode 447071702 series 3344454
Unlock the secrets of transformative rebranding with Jim Heininger, the "rebrand man" from Rebranding Experts. A brand goes beyond a name and logo—it encompasses the entire customer experience. In this discussion, we explore when businesses should consider rebranding, the differences between B2B and direct-to-consumer strategies, and how to effectively communicate value propositions to stand out in a crowded market.
We also address the logistical and financial challenges of rebranding, emphasizing leadership support and organizational alignment. From HR's role in recruiting talent that aligns with the brand identity to involving financial teams early, we offer a roadmap for a cohesive internal narrative. Learn to balance costs with benefits, from updating uniforms and signage to ensuring a sustainable rebrand.
Stay ahead of the curve with trends like simplifying company names and digital marketing alignment. Through compelling case studies, we underscore the importance of leadership involvement and securing employee buy-in to successfully navigate internal culture shifts. Join us for a deep dive into positioning your business for success through rebranding.
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Guest Contact Information:
LinkedIn: https://www.linkedin.com/in/jimheininger/
Website: https://www.rebrandingexperts.com/
—-
More from EWR and Matt:
Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/review
Free SEO Consultation: https://www.ewrdigital.com/discovery-call
One-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session
—
The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
Find more great episodes here: bestseopodcast.com/
https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.com
Follow us on:
Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast
Powered by: ewrdigital.com
Hosts: Matt Bertram
Disclaimer: For Educational and Entertainment purposes Only.
פרקים
1. Unlocking Transformative Rebranding: Strategies and Trends with Jim Heininger (00:00:00)
2. The Importance of Rebranding in Marketing (00:00:14)
3. Challenges and Costs of Rebranding (00:13:42)
4. Navigating the Rebranding Process (00:19:08)
5. Trends in Rebranding and Digital Marketing (00:27:23)
624 פרקים
Manage episode 447071702 series 3344454
Unlock the secrets of transformative rebranding with Jim Heininger, the "rebrand man" from Rebranding Experts. A brand goes beyond a name and logo—it encompasses the entire customer experience. In this discussion, we explore when businesses should consider rebranding, the differences between B2B and direct-to-consumer strategies, and how to effectively communicate value propositions to stand out in a crowded market.
We also address the logistical and financial challenges of rebranding, emphasizing leadership support and organizational alignment. From HR's role in recruiting talent that aligns with the brand identity to involving financial teams early, we offer a roadmap for a cohesive internal narrative. Learn to balance costs with benefits, from updating uniforms and signage to ensuring a sustainable rebrand.
Stay ahead of the curve with trends like simplifying company names and digital marketing alignment. Through compelling case studies, we underscore the importance of leadership involvement and securing employee buy-in to successfully navigate internal culture shifts. Join us for a deep dive into positioning your business for success through rebranding.
----
Guest Contact Information:
LinkedIn: https://www.linkedin.com/in/jimheininger/
Website: https://www.rebrandingexperts.com/
—-
More from EWR and Matt:
Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/review
Free SEO Consultation: https://www.ewrdigital.com/discovery-call
One-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session
—
The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
Find more great episodes here: bestseopodcast.com/
https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.com
Follow us on:
Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast
Powered by: ewrdigital.com
Hosts: Matt Bertram
Disclaimer: For Educational and Entertainment purposes Only.
פרקים
1. Unlocking Transformative Rebranding: Strategies and Trends with Jim Heininger (00:00:00)
2. The Importance of Rebranding in Marketing (00:00:14)
3. Challenges and Costs of Rebranding (00:13:42)
4. Navigating the Rebranding Process (00:19:08)
5. Trends in Rebranding and Digital Marketing (00:27:23)
624 פרקים
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