Blue River Development: Developing Land with Intent

Atlanta Real Estate Forum Radio

Geoffrey Reid with Blue River Development joins the Atlanta Real Estate Forum Radio podcast to discuss the company’s operations, key team members and building relationships. Reid sits down with Denim Marketing President and Show Host Carol Morgan.

Reid was born in Savannah and spent most of his formative years in Atlanta, growing up in a homebuilding family. After attending the University of Georgia, he received his degree and worked at Pulte Homes. He took on various jobs in the warranty and construction departments in the Atlanta market and, eventually, the Charleston and Hilton Head markets. When the Great Recession hit, Reid took a backseat from the homebuilding business and began consulting for master developers and municipalities looking to revitalize distressed parts of their cities. He also obtained a master’s degree from the Citadel in Charleston. Eventually, he returned to the metro area to take on an acquisition position at Century Communities.

Reid said, “While there I acquired over 4,000 lots during that time, built a lot of good relationships and then, had an opportunity for a regional role in this new sector…build-to-rent.”

At Blue River Development, Reid supports team members and partners during the overall lifecycle of land acquisition. He ensures the uninterrupted progress of getting a parcel ready to build a house during the 12-to-24-month process.

Reid said, “My day-to-day role is to make sure that, no matter what part of the acquisition process that deal is in, it’s always moving forward.”

The Blue River Development team takes the process a step further by partnering with the seller and improving the property to make it more marketable and profitable for all at any given time. Specializing in buying, selling and brokering, the company determines which approach adds the most value to the parcel. When Blue River Development first acquires a piece of land, they discuss the best strategy together, understanding that the approach may change based on buyer-selling preferences, economic factors and market conditions.

The Blue River Development team takes the process a step further by partnering with the seller and improving the property to make it more marketable and profitable for all at any given time. Specializing in buying, selling and brokering, the company determines which approach adds the most value to the parcel. When Blue River Development first acquires a piece of land, they discuss the best strategy together, understanding that the approach may change based on buyer-selling preferences, economic factors and market conditions.

Reid said, “My role is focused on buying and selling land whereby we purchased the land and improve it in the forms of rezoning, permitting or developing it – really to get the land ready for our homebuilding partners to do what they do best.”

Blue River Development is actively working in the Atlanta, Augusta, Savannah, Raleigh, Charlotte, Greenville, Myrtle Beach, Charleston, Dallas and Huntsville markets. The company is also exploring expansion options in Birmingham, Houston, Austin and several other Florida and Tennessee markets.

Tune into the episode to learn more about Blue River Development or visit https://BlueRiverDevelopment.com/.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

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The Atlanta Real Estate Forum Radio “All About Real Estate” segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it.