6 - Unlock Success: Tim Ash Reveals the Biggest Blunders in Digital Strategy

Bad Decisions With Jim Banks

This is episode number 6, and joining me today is my old friend and insightful thinker, Tim Ash.

Tim is well-known for his pioneering work in digital marketing, particularly in conversion rate optimization.

But lately, he's turned his expertise towards a broader horizon, focusing his energy on the intersections of leadership, public speaking, and the primal aspects of human behavior.

Today, we'll unravel the complex layers behind making impactful decisions, the blend of luck and hard work in career success, and the importance of purpose in driving our professional journeys.

We'll explore the tough decisions leaders face and the implications of rallying people around a cause, whether for better or worse.

Tim shares his concerns about the social deficiencies faced by younger generations due to the pandemic, and we'll delve into the juicier topics of human nature, mentoring in the digital marketing industry, and China's one-child policy aftermath.

We also get personal - reflecting on the influential roles of teachers, the transformative power of gratitude, and evolving beyond fixed versions of ourselves.

We talk about the evolution of ideas, even drawing parallels between the growth of YouTube and this very podcast.

Finally, Tim will bring to light his book "Unleash Your Primal Brain," discussing how understanding our evolutionary psychology can drastically improve not just business and relationships, but also personal development.

Aiming to co-create a world of peace, safety, and love, Tim's purpose-driven approach to life is sure to provide invaluable takeaways for everyone tuning in.

So, buckle up and get ready for a deep dive into the psyche, purpose, and the power of decisions. Let's make some Bad Decisions with Tim Ash.

• Unleash Your Primal Brain: Demystifying how we think and why we act - Tim Ash's latest book
• Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions 2nd Edition - The "bible" on Landing Page Optimization. Second Edition.
• The End of the World Is Just the Beginning: Mapping the Collapse of Globalization - Peter Zeihan
• LinkUnite - A movement aimed at uniting communities and the greatest minds in marketing and wider industries.

Timestamp of key points in the discussion

00:00 Focusing on passions led to successful pivot

03:57 Content with emphasis on small agency success

09:31 Geopolitical analyst Peter Zan predicts China's future

10:53 Fostering diversity and inclusion in digital marketing

15:55 Perspective on diversity and reverse discrimination

18:01 Quality speakers prioritize industry knowledge and experience

20:39 Create a positive tribal culture for leadership

26:23 Options considered for company's financial future. CEO's decision

29:13 Pursue peace, love, and purposeful decision-making

31:30 Tim's impactful teaching leaves a lasting impression

34:31 Teaching culture as a human superpower in life

37:21 Embrace change and go with the flow