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Ep 86: 4 Steps To Selling Value First: A Sales Transformation Guide
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תוכן מסופק על ידי Sara Murray. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Sara Murray או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
In this episode of Prospecting on Purpose, Sara Murray discusses a crucial sales strategy: shifting the focus from product features to the true value your product or service offers. She highlights how salespeople often overwhelm potential customers with technical details, missing the chance to connect on what truly matters—how the product can enhance their business or life.
Sara outlines a four-step approach to help you sell value first. She advises starting with a comprehensive brain dump of all your product features and benefits, followed by identifying the key stakeholders who interact with your product. Next, she emphasizes the importance of understanding your client’s business model or life motivations, and finally, matching these insights to the appropriate value messages for each stakeholder.
Whether you’re selling to businesses or consumers, this episode will guide you in refining your approach, standing out from the competition, and closing more deals by focusing on what truly counts. Tune in to elevate your sales strategy and build lasting client relationships.
#SalesTips #ConsultativeSelling #SalesStrategy #StorytellingInSales #SalesApproach #SalesSuccess #SalesMindset #SalesTraining
Connect with Sara
YouTube: https://www.youtube.com/@saramurraysales LinkedIn: https://www.linkedin.com/in/saramurraysales/ Instagram: https://www.instagram.com/saramurraysales/
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