Inheriting 1 Million Followers with Ilana & Katie from Goodtype

Building your Brand

In this episode, I chat with Ilana and Katie from Goodtype about their journey and experiences running a massive online community. We delve into their impactful takeover of Goodtype, with over a million Instagram followers, and what it’s like operating such a large platform.

Ilana and Katie share their initial meeting and collaboration, the challenges of maintaining and growing Goodtype, and their strategies for keeping the community engaged. We also discuss personal growth, navigating ego and confidence, setting big goals, and balancing business with creative endeavors. Plus, we get excited about their upcoming conferences, retreats, and their book set to release in 2025.

Tune in for insightful discussions on collaboration, managing a thriving community, and the lessons learned along the way.

Episode Highlights:

03:37 Building a Business Together

17:51 Acquiring Good Type

23:59 Transitioning and Earning Trust

27:00 Navigating Follower Dynamics

29:22 Challenges of Virality

31:53 Humility and Ego Management

44:53 The Reality Behind Social Media

Mentioned in the Episode

• The Kernference Virtual Conference (aff link)
• Ninja Creami
• Goodtype Community
• The Typecast Podcast

Thanks to Studio Cotton for sponsoring this episode & check out the Building Your Brand podcast website.

Don't forget to check out Ilana and Katie on Instagram and if you'd like to have a chat come find me on Instagram. Can't wait to connect with you.

This episode was written and recorded by me and produced by Lucy Lucraft.

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