13 - Storytelling Over SEO: Championing Tank Trucking's Frontline with Jason McDaniel

On the Front Line

On this episode of On the Front Line: The Safety, Learning & Operations Podcast, Dr. Gina Anderson speaks with James McDaniel, serves as editor for Bulk Transporter and Refrigerated Transporter magazines, bringing two decades of journalism experience to the trucking industry.

Jason discusses his commitment to preserving print magazines despite industry trends toward digital-only content, and why physical publications still matter for connecting communities. Jason shares his perspective on SEO versus quality storytelling, the overwhelming nature of data in both media and trucking operations, and how telematics creates similar challenges for fleet operators. He talks about the role of AI in journalism and trucking.

Listen to this episode to hear how Jason is shaping the future of trucking media while staying true to the fundamentals of good storytelling and community connection.

What You’ll Learn in This Episode:

• Jason's background in journalism and his transition into trucking media over the past 20 years
• The mission of Bulk Transporter and Refrigerated Transporter magazines to share best practices and spotlight industry leaders
• The historical connection between the magazines and the National Tank Truck Carriers association since 1937
• The fight to preserve print magazines in an industry moving toward digital-only content
• The challenges of SEO-focused content versus in-depth storytelling and quality journalism
• The proper role of AI in journalism and business operations

Connect with Jason on LinkedIn HERE.

Want to learn more about Jason’s work? Check out Bulk Transporter, Refrigerated Transporter magazines website HERE.

Check out EndeavorB2B, Jason’s parent company website HERE

Check out EndeavorB2B, Jason’s parent company podcast, The Fleet Lead HERE.

Check out the Luma Brighter Learning website HERE.

Think you'd be a great guest on the show? Apply HERE.

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