14 - Building Bridges: The Power of Connection in Tank Truck Advocacy with William Lusk

On the Front Line

On this episode of On the Front Line: The Safety, Learning & Operations Podcast, Dr. Gina Anderson speaks with William Lusk, Director of Education and Government Relations at the National Tank Truck Carriers, where he represents 500 member companies across North America.

William shares his journey of building trust by showing up, keeping promises, and connecting members with real solutions. With years of experience visiting facilities nationwide, he’s seen firsthand how innovation in driver recruitment, safety technology, and cargo tank inspections is shaping the industry. He also talks about what frontline leadership teaches us about humanity, how regulations affect companies in unexpected ways, and why genuine, consistent touchpoints matter more than formal meetings.

Tune in to hear how one leader is shaping the future of tank trucking through trust, connection, and a commitment to understanding the people he serves.

What You’ll Learn in This Episode:

• How trust and integrity form the foundation of effective industry advocacy
• The value of visiting member facilities to understand operational challenges firsthand
• What frontline leadership reveals about the struggles people face behind closed doors
• Innovative solutions emerging across the tank truck industry, from driver pipelines to virtual tank inspections
• The lasting impact of advocacy work and policy changes that benefit the entire industry
• Why regular communication matters more than scheduled committee meetings

Connect with William on LinkedIn HERE.

Want to learn more about William’s work? Check out the National Tank Truck Carriers (NTTC) website HERE.

Check out the Luma Brighter Learning website HERE.

Think you'd be a great guest on the show? Apply HERE.

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