How China is Leading in Innovation & How the West Can Catch Up: Author, Joanna Hutchins

ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms

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תוכן מסופק על ידי Bryce Whitwam and Ali Kazmi. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Bryce Whitwam and Ali Kazmi או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

The So What from BCG

1
Not All Growth Is Good—Here's How to Get It Right 20:09

לפני 14 ימים20:09

הפעל מאוחר יותר

רשימות

לייק

אהבתי

20:09

Justin Manly, BCG’s lead on growth and innovation, explains how businesses can choose the right growth strategy given their aspirations and position in the market. Whether a company is gaining or losing share, in a booming or sluggish industry, profitable growth depends on knowing your starting point. Learn More: Justin Manly: https://on.bcg.com/4kGYyPH BCG’s Latest Thinking on Growth and Innovation Analytics: https://on.bcg.com/4kjTEIB BCG’s Latest Thinking on Corporate Finance and Strategy: https://on.bcg.com/3ZeAMlX Your Growth Strategy Depends on Your Starting Point: https://on.bcg.com/43YpzZm The Vitality Code: How Growth Leaders Master Strategy, Technology, People, and Culture: https://on.bcg.com/4dMKjH1 This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp…

לפני שנתיים 46:44

MP3•בית הפרקים

Joanna Hutchins is the author of "Chinafy: How China is Leading In Innovation and How the Rest of the World Can Catch Up," now available on Amazon & Kinokuniya. In the book, Joanna explores 9 key catalysts that all businesses can effectively "Chinafy" their business. Joanna has over 25 years of experience leading B2B and B2C businesses globally, with over 20 years of experience in China. In addition to her many agency roles, Joanna spent over 9 years at Unilever, rising to a Global Brand Director, based in Shanghai.
1. What's the reason for the book, and why are you writing it now?
2. What's the cultural lens of the 9 catalysts, and are these innovations just a question of circumstances?
3. Are Western companies becoming too topical in their strategic planning? Do we romanticize invention?
4. Does the size of China makes conditions for small players to compete with big ones? China remains the world's most competitive market
5. What are Big S and Small S? How can Western companies be more Small S?
6. How does China take advantage of Reverse Innovation, and why is it a big win for the masses?
7. China's Small S example: BYD: would America be ready for a $16,000 electric car?
8. Should global brands embrace the catalysts if they do business in China?
9. Embracing China Innovation: KFC
10. A/B: Small S, Data, Year 2023, KFC, BYD & Unilever!
Joanna Hutchins on LinkedIn: https://www.linkedin.com/in/joanna-hutchins-aa10772/
Buy the book: https://www.amazon.sg/Chinafy-Joanna-Hutchins/dp/9815044508
For everything ShanghaiZhan: http://zhanstation.com/
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/

82 פרקים

#MBA #Business #News #Marketing #Tech News #China #Bryce Whitsam #Ali Kazmi #Bryce Whitwam #Advertising #E-Commerce #Technology #Platform

How China is Leading in Innovation & How the West Can Catch Up: Author, Joanna Hutchins

ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms

14 subscribers

published לפני שנתיים

שתפו

MP3•בית הפרקים

82 פרקים

#MBA #Business #News #Marketing #Tech News #China #Bryce Whitsam #Ali Kazmi #Bryce Whitwam #Advertising #E-Commerce #Technology #Platform

כל הפרקים

1
The Dark Side of the China Media Business 48:57

לפני 10 ימים48:57

48:57

Today's episode delves into a facet of the China media business that everyone is aware of, but few are willing to discuss. Media corruption was so prevalent in the early days of the digital industry in 2010 that it became a competitive advantage for some companies. We all knew that it was big, but how big? We discovered this later, following the news about the GroupM scandal in 2023. Today's guest goes by the pseudonym "F. B." and is the author of the memoir, "Confessions of a Chinese American Swindler: My Rise, Fall, and Exile from the Cutthroat World of Chinese Advertising." The book takes the readers deep into the heart of China's media underworld, where ambition, opportunity, and moral compromise collide. 1. Please outline a typical media deal with rebates. What's the role of the broker, and why do rebates exist? 2. What's the business advantage of going through the brokers? Why not go through the agency? 3. Did it ever become counter-productive to growing the business? 4. Are there any cultural implications, or is it just inherent conflicts between global and local teams? 5. What's the relationship between the media buyer and the corruption circles? 6. Has the industry transformed? Is it easier now that you can book directly on the platform? 7. Does media validation and data transparency impact the ability for corruption to exist? 8. What would take to get this to stop? It's about financial auditing. 9. What if you booked the media directly on the platform? 10. Did you ever think you were over your head and might face jail time? 11. Have the agency networks tightened their processes and improved their operations? 12. Why did you write the book? 13. How did you reconcile your ethical limitations? The Book: https://www.amazon.com/Confessions-Chinese-American-Swindler-Advertising-ebook/dp/B0DVXC2PWL For everything ShanghaiZhan : http://zhanstation.com/ Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/ Ali on Linkedin: https://www.linkedin.com/in/alikazmi/…

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AI as Co-Creator: Redefining the Marketing Process with Pierre Berard 53:05

לפני 26 ימים53:05

53:05

How will AI impact marketing teams, agencies, and processes? While 85% of marketers report using AI tools, they struggle to integrate AI into the workplace. How can you make work? We’re joined by Pierre Berard, former China hand and a senior marketing executive who’s led some of the world’s top luxury and consumer brands and is now the founder of alphabrand.ai. This new platform helps marketers work faster, smarter, and more creatively with AI. 1. What parts of marketing are most impacted by AI right now? 2. Is it the way that content is created? How will it impact work teams? 3. How will marketing teams prepare for the AI revolution? Is it more than just ChatGPT? 4. Should you bespoke build something or adapt an open standard? 5. How can people who will become accustomed to AI solutions have the critical skills to question results? 6. How do you create guidance that effectively manages the AI solution integration? 7. Do you need to create stop-points that integrate the human perspective? 8. Are people welcoming or fearing AI integration within marketing organizations? 9. Will there be a return of authentic experiences in marketing as people become overwhelmed with AI-generated communications? 10. What are some AI misconceptions in marketing teams? 11. Will small brands be more potent in an AI-integrated marketing world? 12. Will agencies eventually be replaced? What's the place for them? Pierre Berard on LinkedIn: https://www.linkedin.com/in/pierre-berard-02222b33/ About Alphabrand.ai: https://alphabrand.ai/home For everything ShanghaiZhan : http://zhanstation.com/ Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/ Ali on Linkedin: https://www.linkedin.com/in/alikazmi/…

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Decoding Brand China Using Semiotics: Panos Dimitropoulos 56:07

לפני 6 weeks56:07

56:07

How can brands visually connect with Chinese consumers? What cultural codes effectively resonate with consumers, leading to trial and purchase? Today, we speak with Panos Dimitropoulos, a seasoned semiotician and cultural strategy expert. Panos helps brands connect culturally in China. He spent over a decade in China, leading Kantar's cultural intelligence team and guiding clients through China's evolving symbolic landscape. He's also the founder of Two Words Agency. 1. What exactly is semiotics? Why should marketers care? 2. What does it mean to see cultural codes in daily life? How can strategists start training themselves to do this, or should they leave it to the experts? 3. Why are brands looking so similar? Is social media making an impact? 4. How influential is the format to semiotics? 5. Why are semiotic interpretations subject to context? 6. Has the Chinese cultural codified context changed or resurfaced over time? 7. How do semiotics work in bottom funnel communications? 8. Can you provide some cultural semiotic examples? 9. How can semiotics help Brand China export itself to the world? 10. How can one learn more about semiotics? 11. What's behind your agency name, "Two Words"? 12. What's the difference between brand anthropology and semiotics? 13. Can brands influence culture? 14. Is there a glimpse into the future of Brand China? 15. Any recommendations for BFAs who may be interested in semiotics? 16. What's the impact of AI on semiotics? Panos on LinkedIn: https://www.linkedin.com/in/thepdconcept/ Two Words Agency : https://www.twowords.agency/ Read more about Semiotics: 1. Roland Barthes: "Image-Music Text" https://www.amazon.com/Image-Music-Text-Roland-Barthes/dp/0374521360 2. Jean Baudrillard: "Simulacra and Simulations" https://www.amazon.com/Simulacra-Simulation-Body-Theory-Materialism/dp/0472065211 3. Walter Benjamin: "The Work of Art in the Age of Its Technological Reproductibilty" https://www.amazon.com/Technological-Reproducibility-Other-Writings-Media/dp/0674024451 For everything ShanghaiZhan : http://zhanstation.com/ Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/ Ali on Linkedin: https://www.linkedin.com/in/alikazmi/…

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Tapping into China's Wellness Revolution: Strategic Opportunities for Brands with Henry Shen 47:58

לפני 8 weeks47:58

47:58

China has become a country obsessed with wellness. Over the past few episodes, we have had several guests highlight the growing importance of wellness, whether it relates to fitness or changes in the country's demographics. We thought we'd take the opportunity to take a deeper look at wellness. According to a McKinsey study, 87% of Chinese consumers consider wellness a top priority in their lives. Why is wellness such an important topic these days in China? Is this something that all brands should be incorporating into their communications? To discuss the growing importance of wellness for brands, we are proud to welcome back Henry Shen, Chief Strategy Officer at McCann Health Greater China. Henry brings over 19 years of experience, including business strategy, brand communication, and digital integration. Henry and the team at McCann Health serve many of the leading pharma brands and are based in Shanghai. Henry is not just a supporter of physical, but also mental wellness. Henry truly embraces wellness as a licensed holistic therapist. 1. Why has wellness become a thing in China? 2. What do you see as some of the significant trends as consumers are prioritizing wellness? 3. What? A Sleep Retreat? Let's Go! 4. What is meant by a Health Operating System? Where is the HOS? 5. Is wellness just a young person's thing, or is it embraced by all age and income groups? 6. If wellness is increasing, why are gyms closing? 7. How can companies embrace mental wellness in China? How important is it? 8. How can young students transferring into the working world manage stress, esp. in the advertising business? 9. How can non-wellness-focused brands embrace wellness? Can you give me some examples? 10. How can you be innovative in wellness? 11. What can brands do to take advantage of China's aging population? Henry Shen On LinkedIn: https://www.linkedin.com/in/shenhan/ About McCann Health China : https://ipghealth.com/network/mccann-health-china For everything ShanghaiZhan : http://zhanstation.com/ Got a Question? Access Our Mailbox: https://syracuseuniversity.qualtrics.com/jfe/form/SV_6StjsljIEPkXt3M ShanghaiZhan Theme Music: by Bryce Whitwam https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/ Ali on Linkedin: https://www.linkedin.com/in/alikazmi/…

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The Rise of Female Automobile Power in China: Grey/AKQA's Janice Kok & Reiko Wu 49:28

לפני 10 weeks49:28

49:28

Over the past decade, women in China have become a driving force (pun intended) in car purchases, from compact EVs to high-end luxury vehicles. But how are brands adapting their marketing to meet the needs of female consumers? What trends are shaping their buying decisions? To help us unpack this, we’re joined by Janice Kok, Head of Strategy, and Reiko Wu, Planning Director, both at GREY & AKQA China. Janice is a seasoned strategist with over 20 years of experience in brand and marketing strategy, particularly in the Chinese market. Janice and Reiko recently released a white paper, “Her Choice, Her Ride, The Rise of Female Automobile Power in China.” 1. What's the big macro trend in the Chinese auto market right now? Are Gen Z turning away from car ownership? 2. Can you tell us about the methodology of the study? Who did you talk to, and why did you release this report? 3. What are the essential things you focus on to appeal to women in advertising? How do you keep a gender balance? 4. How do you specifically communicate attributes to women in social media? What's the role of influencers? 5. Does domestic travel and China's discovery influence car purchase amongst women? What's the role of domestic well-being? 6. Are there some brands or particular models that are more female-oriented? 7. Foreign brands are taking a beating in China, can targeting specific groups improve sales? 8. How are Chinese consumers different from their counterparts in other parts of the world? Janice Kok on LinkedIn : https://www.linkedin.com/in/janicekok/ Reiko Wu on Linkedin : https://www.linkedin.com/in/reikowu/ White Paper Link: https://bit.ly/3XKHRtR About GREY & AKQA CHINA: https://www.linkedin.com/company/grey-china/ For everything ShanghaiZhan : http://zhanstation.com/ Got a Question? Access Our Mailbox: https://syracuseuniversity.qualtrics.com/jfe/form/SV_6StjsljIEPkXt3M ShanghaiZhan Theme Music: by Bryce Whitwam https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/ Ali on Linkedin: https://www.linkedin.com/in/alikazmi/…

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China's Retail Revolution: How SHEIN, Temu, and TikTok are Reshaping Global Commerce - Ed Sander 53:50

לפני 12 weeks53:50

53:50

4 out of the top 8 Apps on the US Apple Store come from China. Many are shopping platforms such as SHEIN, Temu and TikTok Shop. These platforms have strong algorithms, massive supply chain networks, and seemingly bottomless investment pockets. Is the West slowly becoming addicted to Chinese-style online shopping? We talked to Ed Sander, who is the co-founder of ChinaTalk, a Dutch service provider specializing in knowledge transfer about China. Ed also writes for the TechBuzz China substack. 1. You arrange business tours in China. Tell us about the upcoming Spring Exclusive Investor Electric Vehicle Trip. Is it too late to sign up? 2. Why has TikTok Shop struggled to get traction in the U.S. while it's been so wildly successful in SE Asia? 3. How can brands make TikTok Shop work in the U.S.? What's the magic formula? Will it come from live commerce? 4. Are some markets more influenced by cultural differences that help drive livestream shopping success? Or are Chinese just more open to new experiences? Do you think brands should engage in livestream shopping? 5. Do you think TikTok Shop makes adjustments on their platform to make shopping more palatable? 6. Is there still a place for brands or livestream commerce for cheap, impulsive products? 7. Why are you so bullish on the growth of Temu? How will they adjust for impending Trump tariffs? 8. How will Temu and SHEIN impact global markets in Europe? 9. Who has the best chance of success, SHEIN, Temu or TikTok Shop? 10. What is happening with Meituan's Keeta? How will it dominate in food delivery? Ed Sander on Linkedin: https://www.linkedin.com/in/edsander/ Tech Buzz China: https://substack.com/@techbuzzchina Exclusive Investor EV Trip Details: https://techbuzzchina.substack.com/p/join-the-tech-buzz-china-spring-2025 For everything ShanghaiZhan : http://zhanstation.com/ Got a Question? Access Our Mailbox: https://syracuseuniversity.qualtrics.com/jfe/form/SV_6StjsljIEPkXt3M ShanghaiZhan Theme Music: by Bryce Whitwam https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/ Ali on Linkedin: https://www.linkedin.com/in/alikazmi/…

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Opening the Mailbox: Branding, Retail, Livestreaming, Media & More: Stephen Drummond 43:37

לפני 15 weeks43:37

43:37

It's time to open our listener mail! We solicited questions on LinkedIn and WeChat and are ready to answer your questions about China marketing and advertising. We're joined with China's leading brand strategist consultant, Stephen Drummond. Steve is an industry legend who has worked for agencies and clients. He's now a freelance brand consultant, based in Shanghai: 1. Question: 1: Are brands in China talking more about brand building these days? 2. Question 2: How do we keep our brand at the top of people's minds when most people ignore ads? 3. Question 3: Do eCommerce systems in China with immediate links from ads and offer purchases mean that Chinese marketers are performance-based and do not need long-term brand building? 4. Question 4: Would you say livestreaming is overhyped? Does it cheapen the brand? 5. Question 5: We're an electronics brand. Should we build a loyalty platform? 6. Question 6: What's the future of traditional retail in Shanghai? Will more stores close? 7. Question 7: Given today's economic climate, what types of brands or categories show growth in China? Steve Drummond on Linkedin: https://www.linkedin.com/in/stephendrummond/ For everything ShanghaiZhan : http://zhanstation.com/ Got a Question? Access Our Mailbox: https://syracuseuniversity.qualtrics.com/jfe/form/SV_6StjsljIEPkXt3M ShanghaiZhan Theme Music: by Bryce Whitwam https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/ Ali on Linkedin: https://www.linkedin.com/in/alikazmi/…

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A China Slowdown: From Patience to Profit with Alex Duncan 52:39

לפני 17 weeks52:39

52:39

We challenge the narrative surrounding China's economic slowdown to reveal an unexpected truth: today's market conditions might be ideal for patient brand builders. Alex Duncan, marketing consultant, former co-founder of a Chinese social media platform and a 15-year China veteran, shares fresh insights from his recent return to Shanghai, making a compelling case for why now – when consumer confidence is at historic lows and competitors are scrambling for quick sales – might be the perfect moment for strategic brand entry. This episode offers a masterclass on turning market challenges into long-term opportunities in the world's second-largest economy, from the paradox of convenience-killing convenience stores to why discounting is destroying brand value. 1. After 15 years away from China and 18 months away, what dramatic changes did you see? 2. How are people coping with the economic slowdown? 3. What aspects of China Speed do you miss now living abroad? 4. Does China speed equate to China efficiency? 5. Does China's slowdown turn into a spark moment to become more efficient? 6. Is the slowdown a reflection of China becoming more of a mature market? 7. Should this all be about brand building during slower times? 8. Will this impact lower funnel sales and less brand search as consumers spend less and save more? 9. Have the digital platforms made it too easy (and challenging) to build brands, and as a result, brands have become too complacent? 10. Is this the best time to enter the China market? 11. How do you encourage consumers to spend money during times like this? 12. What's with your book, Alex? When can we see it? Alex Duncan on Linkedin: https://www.linkedin.com/in/acjduncan/ HBR Article Mentioned in Episode: https://www.hbs.edu/faculty/Pages/item.aspx?num=35885 For everything ShanghaiZhan: http://zhanstation.com/ Got a Question? Access Our Mailbox : https://syracuseuniversity.qualtrics.com/jfe/form/SV_6StjsljIEPkXt3M ShanghaiZhan Theme Music: by Bryce Whitwam https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/ Ali on Linkedin: https://www.linkedin.com/in/alikazmi/…

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The Big China Market Correction of 2025: Trend Spotting with Chris Baker & Minnie Wang 45:16

לפני 19 weeks45:16

45:16

In this report, it's called the 20/80 rule. Are we going to see a lot of brands exiting the Chinese market, or are there still opportunities? We're back for round #2, covering Totem Media's 2025 Marketing & Media Trends. Today, we talk about the 25 considerations, although we go through all of them, just the key ones. We're honored to have Totem Media Founder Chris Baker back on the show. Joining Chris is Minnie Wang, Senior Reporter for Campaign Asia. Minnie covers the marketing and advertising issues of Greater China for the magazine. 1. Looking at the considerations, #4 "Brands Still in Disbelief" - Can you explain this one? 2. Consideration #6: Experiences on the Upswing & #7 Active Hobbies are Growing - How will this translate for brands? 3. What's the 20/80 Rule? Will we expect many brands to leave the China market? 4. #14: The Great Retail Remix - How will retail survive the economic crunch? Is there anyone winning? 5. And for a bit of optimism...'#21 - China is Stil a Growth Market' - are you still bullish on China? About Totem Media: https://www.talktototem.com/ Download the Totem 2025 Report Here : https://www.talktototem.com/china-insights/2025-china-marketing-and-media-review About Campaign Asia: https://www.campaignasia.com/ Chris Baker on LinkedIn: https://www.linkedin.com/in/cbaker19/ Minnie Wang on LinkedIn: https://www.linkedin.com/in/minniew/ For everything ShanghaiZhan: http://zhanstation.com/ Got a Question? Access Our Mailbox : https://syracuseuniversity.qualtrics.com/jfe/form/SV_6StjsljIEPkXt3M ShanghaiZhan Theme Music: by Bryce Whitwam https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/ Ali on Linkedin: https://www.linkedin.com/in/alikazmi/…

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The Decline of TikTok, the Rise of Rednote, and End of App Loyalty - With Olivia Plotnick 49:36

לפני 21 weeks49:36

49:36

Word on the street that Chinese app Xiaohongshu or Rednote, as it is now called, was not expecting nor prepared for the 500K and counting American TikTok Refugees that have downloaded and migrated to the app. Is Rednote a short-lived thing? Will people eventually move back to TikTok, or has the West entered the world of "App Fluidity," where communities move from place to place without little concern for the platform they are on? To discuss this, we are joined by Shanghai-based Wai Social's Founder, Olivia Plotnick. 1. What is Xiaohongshu or Rednote? How is it different from TikTok? 2. What sparked people to migrate there, and why Rednote and not Lemon8? 3. Are we ready for a truly global platform, returning to the LinkedIn days? 4. Have we come to the point where we will see more fluidity of platform users? 5. Are people abandoning Meta platforms because of their complexity or is this the preferred GenZ user experience? 6. What about the role of community and express authenticity? 7. Will YouTube have a resurgence in the U.S.? Who will win out? 8. How can Xiaohongshu become such a community place? 9. What are the most important aspects of this incredible cultural collision? 10. How will the Chinese authority react to this amazing soft power opportunity? 11. What keeps people back when very few people post? What's the role of entertainment? Is there a balance? 12. Is this the right time for Chinese brands to reach out to Western audiences? 13. Is the whole "Rednote movement" a passing fad? 14. Will App Fluidity kill brands? Olivia on Linkedin : https://www.linkedin.com/in/olivia-plotnick/ About Wai Social : https://www.waisocial.com/ Who What Wai on Substack: https://whowhatwai.substack.com/ For everything ShanghaiZhan: http://zhanstation.com/ Got a Question? Access Our Mailbox : https://syracuseuniversity.qualtrics.com/jfe/form/SV_6StjsljIEPkXt3M ShanghaiZhan Theme Music: by Bryce Whitwam https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/ Ali on Linkedin: https://www.linkedin.com/in/alikazmi/…

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The 2025 China Brand Equity & ROI Paradox - Totem's Chris Baker & OMD's Ahle Kuang 55:23

לפני 23 weeks55:23

55:23

Welcome to Season 4! Today, we're also celebrating the 10th anniversary of the 2025 Totem China's Marketing & Media Trends Report. We hope to solve the biggest challenge in China marketing: is performance marketing, and are brands nowadays just focused on short-term sales gains? According to Totem's report, 48% of marketers plan to decrease their 2025 marketing budgets, and 31% now rank sales conversion as their top objective. Amid this, an economy that's shaping up to be the "new normal," a normal that surprisingly looks like everywhere else in the world. To discuss, Totem's Chris Baker joins us again this year, along with OMD China's General Manager, Ahle Kuang. We try to solve all the marketing problems in 50 minutes! 1. What are some of the big things that stood out for you in this year's report? 2. Are some categories safe, or are there decreases across the board? 3. Have local companies found a way to grow brands and increase market share simultaneously? 4. How do you balance the desire for short-term sales with building long-term brand equity? 5. For China, is brand equity purely driven by product innovation? 6. Do Chinese products need to live beyond a certain period to be considered a brand? 7. Are there things brands should avoid doing in the 2025 context?: Positioning is Everything 8. Can signature global brands in China grow with products designed for a global audience? About Totem Media: https://www.talktototem.com/ Download the Totem 2025 Report Here : https://www.talktototem.com/china-insights/2025-china-marketing-and-media-review About OMD: https://www.omd.com/ For everything ShanghaiZhan: http://zhanstation.com/ Got a Question? Access Our Mailbox : https://syracuseuniversity.qualtrics.com/jfe/form/SV_6StjsljIEPkXt3M ShanghaiZhan Theme Music: by Bryce Whitwam https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/ Ali on Linkedin: https://www.linkedin.com/in/alikazmi/…

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Social Media Intelligence vs. Traditional Research: Target Social's Wang Tao on the Future of Consumer Insights 51:15

לפני 25 weeks51:15

51:15

How has consumer research evolved since the advent of social media? Can social media drive insights, or do we still need interviews and focus groups? We speak with Wang Tao, who is the Head of Strategy & Innovation for the Shanghai-based agency Target Social 仟传网络. Target Social is China's largest full-service social performance consultancy, providing a complete range of services that help brands take control of their social media investment. 1. What's your current job, and what does Target Social do? 2. What's the difference between your consulting role at your current vs. previous job? 3. How do you extract data from social media platforms that help deliver insights? 4. How is market research evolving? Is it just social listening, or is there more to it? 5. Is social listening a good measurement, and you don't need focus groups or interviews? 6. How do social platforms collect data for passive users? 7. Why do the algorithms seem incorrect about one's profile? 8. Pushing surprise content remains an advantage for advertisers. 9. What are the skills necessary for modern market researchers? 10. How do you teach insights, and how is it possible to identify them? About Target Social ( 仟传网络) : https://tarsocial.com/en/international Wang Tao on LinkedIn: https://www.linkedin.com/in/tao-wang-b602619b/ For everything ShanghaiZhan: http://zhanstation.com/ Got a Question? Access Our Mailbox : https://syracuseuniversity.qualtrics.com/jfe/form/SV_6StjsljIEPkXt3M ShanghaiZhan Theme Music: by Bryce Whitwam https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/ Ali on Linkedin: https://www.linkedin.com/in/alikazmi/…

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Spring Festival to Singles Day: Festivals in Modern China Marketing: Hope Hong 37:02

לפני 27 weeks37:02

37:02

Are traditional festivals still essential drivers in the Chinese marketing calendar? Or are they overshadowing the modern shopping days that seemingly overpower attention? We welcome Hope Hong, founder of Chuanmer, a non-profit organization specializing in cross-cultural marketing consulting, experience planning, curation, and promotion. Hope is based in Vienna. Besides being a cultural ambassador, Hope is a mom and a digital marketing leader working at Austria's largest telco. 1. What is Chuanmener? 2. How important is Chuanmener rooted in being a Chinese mother? 3. Do you see Chinese festivals as being more critical when you're living abroad? 4. Are the modern shopping festivals diluting the traditional festivals? 5. How did Bryce connect his children to American culture while living in China? 6. How can brands effectively connect with consumers during festivals in a modern way? 7. Which brands are doing festivals differently? 8. Who is not doing festivals properly? 9. What's your favorite Chinese festival? About Chuanmener: https://www.chuanmener.world/ Hope on LinkedIn: https://www.linkedin.com/in/hopeyanhong/ For everything ShanghaiZhan: http://zhanstation.com/ Got a Question? Access Our Mailbox : https://syracuseuniversity.qualtrics.com/jfe/form/SV_6StjsljIEPkXt3M ShanghaiZhan Theme Music: by Bryce Whitwam https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/ Ali on Linkedin: https://www.linkedin.com/in/alikazmi/…

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From Mass Appeal to Micro Moments: The Future of China Livestream E-Commerce 58:13

לפני 29 weeks58:13

58:13

We're thrilled to re-broadcast an insightful episode from the Sinica Podcast, where host Kaiser Kuo sits down with Bryce Whitwam to delve into the ever-evolving world of Chinese livestream e-commerce. Bryce's latest research highlights a fascinating shift: Chinese consumers increasingly gravitate toward smaller, more personalized livestream shows that foster greater interaction with hosts. While large-scale shows with millions of viewers still exist, they’re gradually being replaced by micro-targeted streams on platforms like Xiaohongshu and Douyin, which offer a more authentic and engaging experience. This evolution carries significant implications for brands looking to connect with highly targeted audiences in China. It could hint at the future of livestream shopping in the West, especially as TikTok explores similar trends. 1. How did you first engage with the livestream e-commerce trend in China? 2. What’s the history of livestream commerce, and how has it evolved since its inception? 3. How does livestreaming contribute to consumer engagement compared to traditional retail? 4. What differentiates Douyin, Xiaohongshu, and Taobao as livestream platforms? 5. What role does authenticity play in driving consumer trust in livestreaming? 6. How do demographics like age, gender, and location influence livestream shopping behavior? 7. What are the key differences between China’s livestream strategies and the U.S.’s early adoption of TikTok Shop? 8. How are niche and microtargeted livestreams reshaping consumer behavior? 9. What challenges or disruptions could affect livestream commerce’s growth in China? 10. What does the rise of livestreaming tell us about broader changes in Chinese consumer culture? 11. Recommendations Sinica Podcast on Substack : https://www.sinicapodcast.com/ Sinica Podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/sinica-podcast/id1121407665 Sinica Podcast on LinkedIn: https://www.linkedin.com/company/sinicapodcast/posts/ Kaiser Kuo on LinkedIn: https://www.linkedin.com/in/kaiserkuo/ For everything ShanghaiZhan: http://zhanstation.com/ Got a Question? Access Our Mailbox : https://syracuseuniversity.qualtrics.com/jfe/form/SV_6StjsljIEPkXt3M Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/ Ali on Linkedin: https://www.linkedin.com/in/alikazmi/…

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Time for Brands to Do a Discount Detox? With Jacques Roizen 41:00

לפני 31 weeks41:00

41:00

We’re unpacking a critical issue affecting luxury and prestige brands operating in China’s discount-heavy e-commerce landscape. With platforms like Tmall and JD and emerging competitors like Douyin and Pinduoduo, brands are constantly pressured to use aggressive discounting strategies to boost sales and visibility. Jacques Roizen, managing director of China Consulting at Digital Luxury Group, joins us as an industry expert who guides some of the world’s top prestige and luxury brands through these challenges. Together, we’ll explore the long-term impact of discount culture on brand equity, why some brands are starting to ‘detox’ from discounts, and how the rise of the gray market is reshaping consumer expectations. 1. How did you enter the e-commerce luxury business in China? 2. Give us the history of premium/luxury e-commerce and how it evolved from its early days. 3. How important is e-commerce for new consumers to learn about new brands? 4. Where's the pressure for brands to discount so much? 5. Is GMV still an effective measure of performance in e-commerce? 6. How can brands discount detox? 7. Who in the organization can orchestrate a discount detox? 8. What should brands do to improve brand equity? Is livestream a way to do this? Jacques on LinkedIn: https://www.linkedin.com/in/jacquesroizen/ About DLG: http://www.digitalluxurygroup.com/ For everything ShanghaiZhan: http://zhanstation.com/ Got a Question? Access Our Mailbox : https://syracuseuniversity.qualtrics.com/jfe/form/SV_6StjsljIEPkXt3M ShanghaiZhan Theme Music: by Bryce Whitwam https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac Got a Question? Access Our Mailbox : https://syracuseuniversity.qualtrics.com/jfe/form/SV_6StjsljIEPkXt3M ShanghaiZhan Theme Music: by Bryce Whitwam https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/ Ali on Linkedin: https://www.linkedin.com/in/alikazmi/…

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Targeting Outbound Chinese Travelers with Subramania Bhatt and Mark Shrives 51:42

לפני 32 weeks51:42

51:42

Chinese outbound travel is returning, which is great news for luxury brands. To many brands, overseas travel has always been a source of awareness, validation and purchase. How can brands take advantage of this opportunity? We speak to Subramania Bhatt, CEO of the China Trading Desk, a digital marketing and research firm targeting these travelers. Subbu's company recently published a travel insights study that shows a changing Chinese travel demographic. Joining Subramania is Mark Shrives. Mark leads Marriott Digital Services for Asia, which is based in Bangkok. Alongside his team of 35 digital consultants, Mark guides Marriott International's APEC portfolio of hotels in directly implementing cutting-edge digital strategies. 1. What's the latest about the Chinese overseas travel situation? Has it bounced back to its pre-COVID levels? 2. From the hotel side, how might travelers be changing? 3. How have influencers impacted travel experiences? 4. What's a typical traveler customer journey? 5. What's the hotel's strategy in targeting Chinese tour groups to overseas hotels? 6. How much differentiation can you offer on an OTA platform? 7. What motivates people to shop outside China? Is it all about saving money? 8. What is the importance of using influencers to target travel experiences? 9. How have hotels integrated their offerings to the new wave of Chinese tourists looking for experiences? 10. Are we seeing an overlap in age groups and craving experiences? And why so many Chinese women? 11. Are we seeing more Chinese taking advantage of hotel loyalty platforms? 12. Do you have a hidden gem travel destination? 13. Shanghai Zhan Mailbox: Will Xiaohongshu go global? Subbu on LinkedIn: https://www.linkedin.com/in/subramania/ The China Trading Desk: https://www.chinatradingdesk.com/ Travel Survey Link: https://survey.chinatradingdesk.com/ Mark on LinkedIn: https://www.linkedin.com/in/markedwardshrives/ For everything ShanghaiZhan: http://zhanstation.com/ ShanghaiZhan Theme Music: by Bryce Whitwam https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/ Ali on Linkedin: https://www.linkedin.com/in/alikazmi/…

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Chinese Women in Tech with Dr. Susan Zhang 39:57

לפני 35 weeks39:57

39:57

What are China's technology opportunities for Chinese women? Are Chinese companies becoming more gender diverse, or are coveted STEM careers still largely avoided by Chinese women? We asked Dr. Susan Zhang about the state of Chinese women in tech. Dr. Zhang is a high-energy business executive and serial entrepreneur. Her journey has taken her to incredible heights in Australia, China, and the UK. She has inspired many young entrepreneurs with her legacy at Google, ByteDance (TikTok), Amazon, and Canva. She is the book author of 'Life Outside My Comfort Zone', a TEDx speaker, and an award-winning role model for Women in Leadership and STEM Education. 1. What's your career journey, and what are the milestones? 2. What's it like working in big tech companies? How did it impact your leadership style? 3. What's the difference between Western and Chinese work cultures? 4. Why do people want to work so late in a Chinese company? 5. What is stopping women from going into tech roles? 6. What is the importance of gender diversity in tech? 7. Tell us about your book, "Life Outside My Comfort Zone" 8. How should the next generation of women prepare themselves in an AI-tech world? 9. Any Chinese proverb to live by? NEW SEGMENT: Shanghaizhan Mailbox: Listener Mail! Dr. Zhang on LinkedIn: https://www.linkedin.com/in/zhangsusan/ Susan's Website: https://www.xiaochenzhang.com/ "Life Outside My Comfort Zone" : https://www.amazon.co.uk/dp/1794103422 For everything ShanghaiZhan: http://zhanstation.com/ Got a Question? Access Our Mailbox : https://syracuseuniversity.qualtrics.com/jfe/form/SV_6StjsljIEPkXt3M ShanghaiZhan Theme Music: by Bryce Whitwam https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/ Ali on Linkedin: https://www.linkedin.com/in/alikazmi/…

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China CRM Redefined: Navigating Clienteling with Aurelien Rigart 1:03:45

לפני 38 weeks1:03:45

1:03:45

Welcome to the world of Clienteling: it's a world where the brand manages the client relationship. It's an online/offline integration ecosystem that is alive in China, but the West has no equivalent. In the clienteling world, retail sales become online sales associates, and brands promote their products directly to the customer database, all possible thanks to WeChat. Aurelien Rigart, managing director and co-founder of Shanghai-based digital transformation consultancy IT Consultis (ITC), takes us on this journey. When will Clienteling come to the rest of the world? Listen and discover! 1. What are the biggest challenges for foreign brands embracing digital transformation in China? 2. Is there an equivalent to the Chinese ecosystem in the West? Will WhatsApp catch up? 3. Is Clienteling only for luxury and high-end brands? Will it work for FMCG? 4. How do you calculate ROI in Clienteling? Answer: It depends 5. Are there more luxury buyers, or have luxury brands kept their loyal followers? 6. Who owns the data in a Clienteling relationship? 7. Is there a separate Clienteling app for store personnel, or do they all connect through WeCom? 8. How do the stores get involved, and what's the social media connection? 9. Is Xiaohongshu more for awareness and WeChat more for the bottom funnel? 10. I don't have much money; where do I start? 11. Why are brands still behind in digital transformation? It's China! 12. Should the CRM manager run the sales department? 13. A/B Test: Ye all the way! (sorry, Taylor) Aurelien on LinkedIn: https://www.linkedin.com/in/aurelienrigart/ About IT Consultis: https://it-consultis.com/ Clienteling White Paper : https://it-consultis.com/blog/empowering-digital-transformation-for-elevated-clienteling-in-china/ For everything ShanghaiZhan: http://zhanstation.com/ ShanghaiZhan Theme Music: by Bryce Whitwam https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/ Ali on Linkedin: https://www.linkedin.com/in/alikazmi/…

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The Post-Olympics Show: Opportunities for Chinese Brands 30:35

לפני 41 weeks30:35

30:35

What opportunities exist for Chinese brands post-Olympics? In this world of micro-targeting and community building, smaller brands can take advantage of sponsoring Chinese athletes who may not be as expensive as sports celebrities like Eileen Gu. Did the Paris Olympics help break China's overseas travel slump? Ali and Bryce take a China marketing take on the recent Paris games. 1. Opening Ceremony: Was it successful for a social media audience? 2. Will the Paris Olympics encourage more Chinese to travel abroad? 3. Ali talks about Yili Milk and his POV on their alternative sponsorship strategy 4. Social media advertising Olympics vs. CCTV 5 advertisements 5. Sponsoring Olympics vs. Sponsoring Athletes - another win for Nike 6. Can micro-targeting and niche' marketing take advantage of lesser Olympic stars? 7. How long can China Olympics winners maintain brand power potential? 8. Chinese brands using international sports stars: global expansion or Chinese association? Ali's article in Campaign Asia : https://www.campaignasia.com/article/brand-health-check-will-yilis-meme-marketing-continue-to-succeed-post-olympics/497815 For everything ShanghaiZhan: http://zhanstation.com/ ShanghaiZhan Theme Music: by Bryce Whitwam https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/ Ali on Linkedin: https://www.linkedin.com/in/alikazmi/…

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The China Outbound Education Industry & the Impact of AI: Jimmy Lim 43:01

לפני 43 weeks43:01

43:01

In 2023, over 1 million Chinese students went abroad to study, and this number is increasing as the job market sours back home. Today, we speak with Sydney-based Jimmy Lim, co-founder and Managing Director of AIG Education Group, about the Chinese overseas education phenomenon and why it shows no signs of slowing down. AI will come into play in the application process as Australian universities are now flooded with applications. 1. Why is Australia still popular for Chinese students studying abroad? 2. Who is applying? What are the roles of the international schools in China? 3. How do you get into a competitive program in Australia? 4. Are they coming from the Chinese Gaokao or the "international track school"? 5. How important is a "ranked university" in China? 6. Why is Australia restricting the number of international students? 7. is international education important in China, given increased competition? 8. How is AI going to improve the education recruitment process? 9. How will new AI tools change how Chinese students prepare for university? 10. Why do Chinese parents still use consultants to help their children get into university? 11. How can international schools in China do better to prepare students? 12. What are the biggest educational AI innovations coming out of China? Jimmy on LinkedIn: https://www.linkedin.com/in/jimmylimaig/ About AIG Education: https://www.aigeducation.com/ For everything ShanghaiZhan: http://zhanstation.com/ ShanghaiZhan Theme Music: by Bryce Whitwam https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/ Ali on Linkedin: https://www.linkedin.com/in/alikazmi/…

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China Livestream Commerce 2.0: This Next Evolution Will Go Global 35:51

לפני 46 weeks35:51

35:51

What's the new evolution of Chinese e-commerce, and why will it impact how Westerners shop? Ali and Bryce discuss China's new livestream e-commerce transformation. It has evolved from the days of the big livestreamers to hundreds of thousands of mini-livestreamers competing for attention with only several hundred viewers. This evolution is happening on Douyin, TikTok China's cousin, which has used its sophisticated algorithm to serve just-in-time content that intuitively knows what you might just want to buy. 1. Overview of Bryce's recent trip back to Shanghai 2. Who did Bryce interview for his live stream study? What were some of the key findings? 3. What channels do they use to engage live stream commerce? 4. Why are people gravitating towards Xiaonhongshu and Douyin? 5. The growth of mini-livestream influencers (and the decline of the big players) 6. How do mini-influencers disrupt the mass influencer model in China? 7. The importance and definition of authenticity in live streams have changed. 8. What do people buy on Douyin, and what's the role of brands in this space? 9. How do brands make money on Douyin/TikTok these days? 10. Will Livestream 2.0 Commerce impact the West? 11. What will happen when we have AI influencers? Will this impact China's live stream experience? For everything ShanghaiZhan: http://zhanstation.com/ ShanghaiZhan Theme Music: by Bryce Whitwam https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/ Ali on Linkedin: https://www.linkedin.com/in/alikazmi/…

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Working for a Local Agency or Brand- China PR Expert: Harriet Gaywood 52:15

לפני 48 weeks52:15

52:15

Have you ever considered working for a local Chinese company? We thought we would ask 20-plus-year PR expert, ultra-marathon runner, and ethnic musicologist Harriet Gaywood, who previously worked at Chinese firm Blue Focus and recently was the VP of Public Relations at Huawei. How is it different from working at a foreign firm? What are the challenges? Is this a viable career option for new recruits? 1. What's your elevator pitch? 2. What's the state of the Chinese PR industry? Is there room for advertising and PR agencies in today's social media world? 3. What was it like working for a local PR agency? Is there big differences? 4. How is public relations different from advertising? Is there space for both PR and advertising agencies to exist? 5. How did Blue Focus pivot so quickly into social media? How has its transformation been different from foreign firms? 6. What are the advantages that international agencies have over a local agency? 7. Are language skills important? What does it take to work at a local firm? 8. How can foreign agencies work better with global and local Chinese companies? 9. Do you see the role of foreigners changing within local companies? 10. A/B Test: Strategy, Partnership & 2028 (the future!) Harriet Gaywood On LinkedIn: https://www.linkedin.com/in/harriet-gaywood/ For everything ShanghaiZhan: http://zhanstation.com/ ShanghaiZhan Theme Music: by Bryce Whitwam https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/ Ali on Linkedin: https://www.linkedin.com/in/alikazmi/…

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Navigating Chinese Beauty Slang for Growing Niche Brands: Red Ant's Elisa Harca & Ching Xie 53:28

לפני 51 weeks53:28

53:28

Episode 60! Yeah! To talk to beauty consumers on social media, beauty brands have to be adept at Chinese social media beauty slang. What's the difference between the #Boiled Water Look (白开水妆容) and #Rich Daughter Makeup (富家千金妆) )? Elisa Harca, Co-Founder and Asia CEO of Red Ant, and Ching Xie, Client Partner at Red Ant Asia, join us in unpacking the important lingo. Red Ant is an award-winning agency that specializes in fashion and beauty, working with some of the world's coolest brands, including LUSH, tarte, CREED, and Amika, to name a few. 1. What's the deal with Red Ant? How did you get into myrmecology? 2. Tell us more about Chinese internet beauty slang. Are these slang terms important for connecting with Chinese consumers? 3. Where did these terms originate from? Can they be artificially created by celebrities and influencers? 4. Give us some examples of how brands may use beauty slang in their social media campaigns. 5. Can my looks have different slang references, or am I tied to one of them? 6. You deal with a lot of niche beauty brands? What's the secret to launching a beauty brand in China these days? 7. Which beauty categories provide the greatest opportunity for growth? 8. Beauty in China is still dominated by the big global players but the local brands are catching up. Which local brands do you see as truly stand out? What are they doing that impresses you? 9. A/B Test: Red Book or TikTok, Brands or Products, Speed or Strength? About Red Ant: https://asia.redant.com/ Red Ant on LinkedIn: https://www.linkedin.com/company/red-ant-asia/ Elisa Harca on LinkedIn: https://www.linkedin.com/in/elisaharca/ Ching Xie on LinkedIn: https://www.linkedin.com/in/chingxie/ For everything ShanghaiZhan: http://zhanstation.com/ ShanghaiZhan Theme Music: by Bryce Whitwam https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/ Ali on Linkedin: https://www.linkedin.com/in/alikazmi/…

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Idea to Launch & Beyond: Introducing "The Map" of Shenzhen: Henk Werner 56:36

לפני 1 year56:36

56:36

How do you bring a product idea to life in the area of the world that produces over 80% of the world's electronic consumer products? Meet Troublemakers' founder, Henk Werner. He's lived in Shenzhen for almost 12 years and guides many worldwide who might have a cool product idea but don't know how to make it a reality. Henk serves as their guide to the Greater Bay network of over 270,000 factories, connecting them with experts in product design, product development, and manufacturing. He's not called "The Map" for nothing. 1. Why are you called "the Map"? 2. Why Shenzhen? What makes Shenzhen so magical? 3. Why does the competitive nature serve to promote innovation? 4. What is the path to moving from an idea to an actual product? 5. Can you give us examples of some product successes? 6. How do you protect yourself from someone stealing your idea? The NDA doesn't work. 7. How do Chinese brands move from being an OEM to recognized brands? 8. What about big corporates, or are the advantages of Shenzhen for smaller brands? 9. How does Troublemakers work? 10. A/B Test: Product Teams vs. Marketing Teams - MUST LISTEN! About Henk Werner: https://henkwerner.com/ About Troublemakers: https://troublemakershenzhen.com/ Henk Werner On LinkedIn: https://www.linkedin.com/in/henkwerner/ For everything ShanghaiZhan: http://zhanstation.com/ ShanghaiZhan Theme Music: by Bryce Whitwam https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/ Ali on Linkedin: https://www.linkedin.com/in/alikazmi/…

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The 2024 Beijing Autoshow: an Auto Industry Wake-up Call, with Bill Russo 56:03

לפני 1 year56:03

56:03

According to this week's guest, automobile industry expert Bill Russo, this year's Autoshow China, held in Beijing, was a wake-up call to the global automobile industry. China has clearly leapfrogged the global auto industry, making products that aren't just transportation vehicles but literally smartphones on wheels. According to Russo, the global auto industry is still living in the 20th century. With the EV tariffs looming in the U.S., are Westerners deprived of owning the next and best iPhone? 1. What was big at this year's Beijing auto show compared to previous ones? What made this year's show a real "wake-up call" to the auto industry? 2. What is "smartness" in EVs, and how does it differ from putting a simple plug-in EV car? 3. Why is Tesla falling behind the curve? 4. What is the smartness experience? Can you describe what it's like inside a truly smart Chinese EV? 5. What's the difference between "national security" and a "security blanket?" Will the tariffs deprive Western automakers of competition that will lead to better and more competitive innovation for their customers? 6. What is a more practical solution for the U.S. and Europe besides tariffs? Bill calls it " flipping the script." 7. How can Chinese EV auto companies stay competitive With so many new NEV brands? Bill & Bryce's Book: "Selling To China:" https://amzn.to/3UXBrVQ About Automobility : http://automobility.io/ Bill on Linkedin: https://www.linkedin.com/in/williamrusso/ For everything ShanghaiZhan: http://zhanstation.com/ ShanghaiZhan Theme Music: by Bryce Whitwam https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/ Ali on Linkedin: https://www.linkedin.com/in/alikazmi/…

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The Temu + Shein Chinese E-commerce Invasion 45:40

לפני 1 year45:40

45:40

Welcome to the latest invasion; it's not TikTok but Shein & Temu! It's hard to imagine that 4 of the top 8 U.S. iPhone App Store apps are from China. While TikTok and Capcut make the list, the two big surprises are e-commerce juggernauts Temu and Shein. These companies operate unique, manufacturer-to-customer business models and do not manufacture products; they simply work with armies of factories throughout China to use powerful algorithms to serve up a plethora of options. Shein reached an estimated $24 billion in revenue in 2022, while Temu reached 161 million users worldwide. What's the future of these two platforms? How will Amazon respond? Ali and Bryce discuss this phenomenon. 1. Why have these two platforms become so popular? How do they work? How are they different? 2. What makes these platforms uniquely Chinese? What things are similar to their Chinese platforms? 3. How is Temu disrupting the market, given that it doesn't sell recognized brands and people have to wait to get its stuff? 4. Advantage Shein: consumer-responsive fashion 5. Given its incredibly responsive manufacturing model, will Shein develop more up-market products or stay on the low end? 6. Morgan Stanley says that Temu's growth is non-sustainable. Will Amazon pick up the slack? 7. How will Temu impact China's manufacturing tiers? Will it enable them to sell name brands and compete against Amazon? 8. Does Temu need to deliver a group-buy model to survive against Amazon? 9. Will Costco-style value brands emerge from the Temu model? 10. The importance of time spent on the platform and how it will impact Temu/Shein's business performance. For everything ShanghaiZhan: http://zhanstation.com/ ShanghaiZhan Theme Music: by Bryce Whitwam https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/ Ali on Linkedin: https://www.linkedin.com/in/alikazmi/…

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China's 10 Considerations for Marketers in 2024: Chris Baker & Minnie Wang 54:26

לפני 1 year54:26

54:26

How can brands take advantage of China's new transformation? We decided to invite our livestream episode guests, Chris Baker, founder of Totem, and Minne Wang, Senior Reporter with Campaign Asia, for an in-depth discussion on 5 of the 10 considerations in Totem Media's 2024 report. The report (with links below) is a must-read for anyone looking to navigate the complexities of marketing in China for the next few years. 1. Consideration 1: Value Purchases rule - will this impact brands with weak value propositions? We think so. 2. Consideration 2: Wealth Divides Growing - are we seeing changes in the ever-important middle class? 3. Consideration 3: Trust is Under Pressure: Consumers increasingly scrutinize their purchase decisions, including those in CPG categories. How should brands respond? 4. Consideration 4: Social Commerce is Still Key - are we seeing a move away from Taobao and a greater focus on RED and Douyin? 5. Consideration 5: Brands Need Impact (and not just impressions): How do brands simultaneously focus on brand building while driving sales? How do we prioritize with fewer brand campaigns? 6. A/B Test Download the Full Report Here: https://www.talktototem.com/china-insights/2024-china-marketing-and-media-review Watch the China at the Crossroads Livestream Event: https://www.linkedin.com/company/78441421/admin/feed/posts/ About Totem: https://www.talktototem.com/ About Campaign Asia: https://www.campaignasia.com/ Chris Baker on LinkedIn: https://www.linkedin.com/in/cbaker19/ Minnie Wang on LinkedIn: https://www.linkedin.com/in/minniew/ For everything ShanghaiZhan: http://zhanstation.com/ ShanghaiZhan Theme Music: by Bryce Whitwam https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/ Ali on Linkedin: https://www.linkedin.com/in/alikazmi/…

1
Made Better by China: Authors, Bessie Lee & Peter Bomer 52:20

לפני 1 year52:20

52:20

Ali and Bryce welcome authors Bessie Lee and Peter Bomer of the book, "China Inside Out," which explores themes of innovation, entrepreneurship, and challenges through interviews with some of China's leading business minds. The interviews were taken from Bessie's popular podcast, Bei Wang Lu(贝望录). Bei Wang Lu showcases the thoughts and actions of leading market and business leaders in China. Bessie is the former CEO of WPP and GroupM and is currently CEO of JLL. Peter is currently CEO of The China Hack. China Inside Out explores themes such as the digital transformation in Chinese retail, the distinctive characteristics of Chinese entrepreneurs, innovation strategies, and the challenges and opportunities within China's unique business environment with guests like Wang Zhimin, is Founder & Chairman of Nova Vision, Liu Xiaolu co-founder NEIWAI, and Hou Yongpu, Founder of Yongpu Coffee. 1. What's behind the Bei Wang Lu(贝望录) name? 2. What inspired you to write a book, and why did you choose these stories? 3. How do Chinese entrepreneurs handle trial and error, and how is it different from the Western model? 4. Is entrepreneurship still alive in China now that the country is experiencing a slowdown? 5. The small-scale scope for Chinese entrepreneurs: Is there a system that allows flexibility? 6. How do Chinese brands adapt so well to consumer needs? 7. How do foreign brands create success in today's China? What does it take to win? 8. How do you describe China brand growth - is it niche' or is it about scale? 9. A/B: Memos, New Shores, China Innovation & Restless Experimentation Buy the book: https://amzn.to/43MTzWw Bessie on LinkedIn: https://www.linkedin.com/in/bessielee/ Peter on LinkedIn: https://www.linkedin.com/in/peter-bomer-8b652a3/ Bei Wang Lu(贝望录) Podcast (Apple): https://podcasts.apple.com/gb/podcast/%E8%B4%9D%E6%9C%9B%E5%BD%95/id1492415440 For everything ShanghaiZhan: http://zhanstation.com/ ShanghaiZhan Theme Music: by Bryce Whitwam https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/ Ali on Linkedin: https://www.linkedin.com/in/alikazmi/…

לפני 3 years48:17

48:17

Meet Victoria Glanz, a 12-year expert in bringing foreign brands to China and successfully launching them in e-commerce. Until recently, she led international expansion for Baozun, China's leading e-commerce service provider, launching its offices in Paris. She is launching a new company called Sesame that helps brands sell better online, taking her experience from China. You'll quickly discover there isn't much about China e-commerce that Victoria doesn't know. 1. I never chose e-commerce in the first place, but not it's my obsession day and night. 2. The demand is ready in Europe for e-commerce, but the offer is not yet being served 3. Conversion Phase: the biggest difference between Europe & China's e-commerce markets 4. Traditional Brands in Europe Still See Digital as a Sideshow 5. Social Commerce -will the China model work in Europe? 6. Any thoughts on Ali Express? 7. To do big volume, don't go on WeChat 8. Live Commerce: Will it work in Europe?: It depends upon the volumes 9. What will happen post-Austin Li? 10. Is China still a great market for brands? 50% is No! 11. What about DTC commerce models in China? 12. How do get into the e-commerce business? Just do it. 13. A/B Test: Shanghai, the French Riveria and No Ris de Veau Victoria on Linkedin: https://www.linkedin.com/in/victoria-glanz-6290251b/ About Fulljet: https://www.fulljet.com.cn/ For everything ShanghaiZhan: http://zhanstation.com/ Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan ShanghaiZhan Theme Music: by Bryce Whitwam https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/ Ali on Linkedin: https://www.linkedin.com/in/alikazmi/…

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How China is Leading in Innovation & How the West Can Catch Up: Author, Joanna Hutchins