She Means Fitness Business podcast

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הוסף לפני nine שנים

תוכן מסופק על ידי Debra Atkinson. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Debra Atkinson או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

American Criminal

1
The Menendez Brothers | Five-Year Plan | 1 43:56

לפני 1 year43:56

הפעל מאוחר יותר

רשימות

לייק

אהבתי

43:56

On August 20th, 1989, Lyle and Erik Menendez shot and killed their own parents. Until then, this Beverly Hills family had been a portrait of the American Dream. How did it go so wrong? To listen to all four episodes of 'The Menendez Brothers' right now and ad-free, go to IntoHistory.com . Subscribers enjoy uninterrupted listening, early releases, bonus content and more, only available at IntoHistory.com . If you or someone you know is in crisis, there is free help available at mhanational.org Learn more about your ad choices. Visit megaphone.fm/adchoices…

She Means Fitness Business

שתפו

בית הסדרות•Feed

The Personal Training Fitness Professional's source for marketing, sales, programming and more profitable business with more successful clients.

473 פרקים

#Fitness Industry #Sales #Debra Atkinson #Fitness #Health and Well-Being #Business #Marketing #Entrepreneur #Entreprenuers

She Means Fitness Business

36 subscribers

updated לפני שנה

שתפו

בית הסדרות•Feed

The Personal Training Fitness Professional's source for marketing, sales, programming and more profitable business with more successful clients.

473 פרקים

#Fitness Industry #Sales #Debra Atkinson #Fitness #Health and Well-Being #Business #Marketing #Entrepreneur #Entreprenuers

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She Means Fitness Business

1
Why Running Your Health Business Seems So Hard 32:21

לפני 12 weeks32:21

32:21

If running your health business seems so hard and you’re busy plugging holes, fixing leaks only to realize you’ve got another hole in the roof, this is for you. The single most important question to ask… and it’s not … how much do you want to make, or do you want to coach high ticket offers vs big groups of people who pay you less… The single most important question to ask is: Who are you? That’s the question that you want to ask and nail the answer to. That alone will help you realize how to achieve flow and how to hire the right people to be around you. In order to identify why running your business seems so hard and get into a flow, we’re going to ask several questions today so you can …. Meet you. Questions we cover in this podcast: How do you assess your strengths and weaknesses objectively? How do you know whether you need a compliment or a clone of you? What’s the definition of that? Do you know your strengths? How have you implemented them in the last week? What could you do better? What triggers you? When staff say, they’re working on or describe their role as taking care of “The stuff and the things”… triggers me. When my team members who are integrators who are hired to pay attention to detail can’t articulate exactly what they are doing, and use this nondescript way of describing how they spend their time and my money, that’s a trigger. Key Questions to Reveal Why Running Your Health Business Seems So Hard What do you need to communicate to others about working with you? What do you need in order to be productive? When you’re stressed you need….? Are you detail oriented? Need lots of details to make a decision? Do you like to gather the details? Do you need data to make decisions? Do you want to be the one to collect the data? If Running Your Health Business Seems So Hard, Try These: Tests like Kolbe, Color Code, Disk Personality, or the Ennigram can reveal how you make decisions but ultimately they point out why certain things irritate you, motivate you, drain you or inspire you. Most of us want more motivation and inspiration! You also will learn how you relate to others or why you need them on your team to relate to customers that you cannot. You need them, but you also need to know that these people don’t communicate in the same way as you, and they could irritate you or vice versa. You’ve got to know when you need someone to clone you, meaning you’re going to have them do a job that you do really well and love, but now need to hand off to someone or need more hands on deck, and when you need a compliment. That is, you need someone good at things you’re not, who loves doing things you hate or that drain you. Other Episodes You Might Like:Grow Your Fitness Business in 2023 | Personal Trainers and Health Coaches: https://fitnessmarketingacademy.com/fitness-business-in-2023/ When and How to Ask for Help Growing Your Health Business: https://fitnessmarketingacademy.com/growing-your-health-business/ Hiring Interns for Your Health Business & Personal Growth: https://fitnessmarketingacademy.com/hiring-interns-for-your-health-business/ Resources: Flipping 50 Menopause Fitness Specialist: https://www.flippingfifty.com/specialist Business Scorecard: https://www.fitnessmarketingacademy/scorecard Take the Quiz for Support: https://fitnessmarketingacademy.com/quiz/…

She Means Fitness Business

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Strategies for Higher Revenue as a Fitness Professional 42:42

לפני 13 weeks42:42

42:42

Ready to unlock higher revenue as a fitness professional? Discover smart monetization strategies to earn more and charge your worth. Let’s dive into the secrets to higher revenue as a fitness professional and make a greater impact! My Guest: Kelly Smith is a global yoga and meditation teacher, E-RYT 500/ YACEP, author, founder of Yoga For You. She hosts chart-topping podcasts Mindful in Minutes and Meditation Mama. Kelly promotes a personalized approach to yoga and meditation and helps students find their own personal practice, listen to their bodies, and find inner joy by accessing their most authentic selves. Best known for her guided meditation, yoga nidra, and restorative yoga practices, she has shared since 2016 through podcasts and books. Questions We Answer in This Episode: Why is working smarter, not harder, the key to success? How does this prevent burnout? How can others expand beyond group or 1-on-1 sessions, diversifying services in unique ways? How did you create multiple streams of passive income? What strategies can listeners use to do the same? One of your students made $620 in an hour! How did your training help lead to that success? What mindset shifts helped you gain confidence, from feeling shy about charging your worth? Higher revenue as a fitness professional or a health coach is possible, even if you are heart-centered and love what you do. Connect with Kelly Smith: https://www.yogaforyouonline.com/ On Social: Instagram: https://www.instagram.com/yogaforyouonline/ YouTube: https://www.youtube.com/channel/UCyuAzAFsNzcypnAa1XSlnog Other Episodes You Might Like: 7 Revenue Streams for Menopause Fitness Coaches: https://fitnessmarketingacademy.com/revenue-streams-for-menopause-fitness-coaches/ How and When to Raise Your Rates | Health & Fitness Business: https://fitnessmarketingacademy.com/when-to-raise-your-rates/ 3 Quick Ways to Boost Engagement for Health Coaches: https://fitnessmarketingacademy.com/boost-engagement-for-health-coaches/ Resources: Flipping 50 Menopause Fitness Specialist: https://www.flippingfifty.com/specialist Business Scorecard: https://www.fitnessmarketingacademy/scorecard Take the Quiz for Support: https://fitnessmarketingacademy.com/quiz/…

She Means Fitness Business

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5 Quick Revenue Streams to End Your Year Strong (or Start) 23:22

לפני 14 weeks23:22

23:22

Whether you want to end this year strong or start or get a midyear kick in revenue, I’ve got 5 last-minute revenue streams for health coaches - and fitness trainers - that won’t take long to put together OR to deliver. Are you a health coach looking for quick, effective revenue streams to boost your year-end earnings or kick off a strong start to the New Year? This episode is here to help! We’re diving into five profitable revenue streams for health coaches that can be launched quickly, even during the busiest seasons. From digital products to virtual workshops, discover ways to leverage your expertise and make the most of your time with solutions that not only benefit your clients but also maximize your bottom line. In this solo episode, I’m sharing practical, last-minute ways for health coaches to create meaningful income streams, without extensive planning or resources. Perfect for when time is tight, these strategies can be implemented at any time of year – so whether it's December or March, these methods will bring you results. Questions I Answer in this Episode: Why year-end urgency can be good motivation Attractive offers with low time investment How to have an ideal customer say “yes” How not to regret what you sold 5 Last-minute Revenue Streams for Health Coaches to End Your Year Strong (or Start) Digital Product OffersCreate quick digital products like eBooks, guides, or resource lists tailored to your target audience. Tip: Promote on social media and consider a limited-time discount to drive urgency. Why it’s gold: You could repackage it for the holidays with a new cover or new marketing graphics alone. Quick-Start Coaching Packages Offer a “fast-track” or “mini coaching” package (e.g., a 2-week or 1-month program) that gives clients a taste of your services. Tip: Position this as a “resolution rescue” package for the new year, or a “health boost” for clients feeling drained during or after the holiday season. Why it’s gold: you don’t really have to create anything except for marketing images and messages. Specialized Virtual Workshops or Webinars Host a one-time workshop on topics like “Managing Holiday Stress” or “Detoxing After the Festivities.” These can be live or recorded, offering great value without needing an ongoing commitment. Tip: Make it seasonally relevant and highlight the tangible outcomes for attendees, such as gaining energy or improving mood. Affiliate Programs with Complementary Brands Partner with brands or products that align with your services, like wellness supplements, fitness gear, or books. Tip: Look for products you genuinely recommend to build trust with your audience and secure repeat income. Flash Sales on Existing Programs or Products Run a flash sale for your current online programs or digital products. Bundle popular items for additional value. Tip: Use limited-time offers or add bonuses like a free initial consult to increase appeal. Key Take Aways to Creating Revenue Streams for Health Coaches to End (or Start) Your Year Strong Revenue streams for health coaches can be created in ways that are both effective and efficient, allowing you to serve clients while securing additional income. With these five ideas, you’ll be ready to finish the year strong or start the next one with momentum! Other Episodes You Might Like: 7 Revenue Streams for Menopause Fitness Coaches: https://fitnessmarketingacademy.com/revenue-streams-for-menopause-fitness-coaches/ 3 Quick Ways to Boost Engagement for Health Coaches: https://fitnessmarketingacademy.com/boost-engagement-for-health-coaches/ 5-Tip Health Coaches Marketing Formula for Quick Social Media Wins: https://fitnessmarketingacademy.com/health-coaches-marketing-formula/ Resources: Flipping 50 Menopause Fitness Specialist: https://www.flippingfifty.com/specialist Business Scorecard: https://www.fitnessmarketingmastery.com/scorecard Take the Quiz for Support: https://fitnessmarketingacademy.com/quiz/…

She Means Fitness Business

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Create A Website You Can Be Proud Of (That makes money) 39:28

לפני 15 weeks39:28

39:28

Create a website you can be proud of! A website is a must! It’s also an expense. How do you know if your pages convert? What 3 messages do you need to convey immediately on your site? It's here! What does your website really need? How do you make it easy to read? And how do you turn visitors into fans—better yet, clients? We’re talking about what you can DIY, and where it pays to invest. Learn how to create a website to be proud of, that’s not only eye-catching but also does the heavy lifting for your business. Get your brand shine online and create a website to be proud of! My Guest: Gretchen Cawthon & Trina Fisher co-founded Left Right Labs, an award-winning branding and web agency that creates unforgettable online brands for Thought Leaders. With 18 years of experience and over 100 brands launched, they have supported celebrities, coaches, best-selling authors, and more in creating genuine brand identities online. Their clients include industry leaders like JJ Virgin, Laila Ali, DesBio, and The New York Ad Council. Questions We Answer in This Episode: What are the most crucial web components for someone just getting started? What makes a page easy to read? What increases website conversions? What are the biggest mistakes on a home page? What tools are "nice to have" and what tools are worth the investment right away? Connect with Gretchen & Trina: https://leftrightlabs.com/start-here/ On Social: Facebook: https://www.facebook.com/leftrightlabs Instagram: https://www.instagram.com/leftrightlabs YouTube: https://www.youtube.com/@leftrightlabs LinkedIn: https://www.linkedin.com/company/left-right-labs/ Other Episodes You Might Like: From Unknown to Online Success: Building Your Brand Presence: https://fitnessmarketingacademy.com/building-your-brand-presence/ 10 Questions for a Killer Social Media Strategy for Health Coaches: https://fitnessmarketingacademy.com/killer-social-media-strategy/ Social Media Marketing Strategy from a Boss Babe Herself: https://fitnessmarketingacademy.com/social-media-marketing-strategy/…

She Means Fitness Business

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GLP-1 For Health & Fitness Professionals 20:23

לפני 15 weeks20:23

20:23

What do you know about GLP-1 for health and fitness professionals? Maybe you name it as drugs, pharmaceuticals, medications, whatever the term or the name is that you are using and feel comfortable with, let's call it GLP-1s and that includes the entire family. It includes doses that are pre-packaged and those that are micro doses, those that are cycled on it, off it, on it, off it. And what it is that you as a fitness or health professional, operating as a coach or prescribing exercise and designing programs, for someone might see either as a threat or as an opportunity. I'd love for you to really tune in today with an open mind on GLP-1 for health and fitness professionals. There were lots of potential threats and lots of factors that were thrown around and not necessarily facts, but based on fear, based on, you know, what we thought would happen in the worst possible case scenario. But have we, have we actually seen them? My Guest: Dr. Tami Meraglia MD is a leader in Functional Medicine specializing in Hormones, Weight Loss and non-surgical facial rejuvenation. She is the best selling author of The Hormone Secret, published by Simon and Schuster, has appeared on Good Morning America, Fox, ABC, NBC and many podcasts and summits as a health expert. She lectures nationally and internationally and is the Medical Director of BioThrive Life that offers personalized medical programs in person in Seattle and virtually across the USA Questions We Answer in This Episode: What do we know now about GLP-1 drugs that we didn’t recently? What does this mean for health & fitness professionals? How would you like to work with a fitness professional? What’s the best way for health pros to vet a physician they may want to work with or refer to? When it comes to GLP-1 for health and fitness professionals, initially, many thought of it as a threat. What do you say to that? Connect with Dr. Tami: https://www.biothrivelife.com/ On Social: Facebook: https://www.facebook.com/askdrtami/ Instagram: https://www.instagram.com/askdrtami/ Other Episodes You Might Like: What You Do and Don’t Know About GLP-1: https://www.flippingfifty.com/dont-know-about-GLP-1…

She Means Fitness Business

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Video Testimonials: Making Sales Easier 35:48

לפני 18 weeks35:48

35:48

We all think about sales to make our business thrive, but can completely miss the value of bringing human connections that make those sales happen. In this episode we’re talking about the power of video testimonials - how to make the videos and how they can transform your business by attracting new clients from the power of relating vs a simple “close the deal” approach. In this episode I pulled in the expert on video testimonials. How to make them, how to ask for testimonials and what to talk about. My Guest: Dan Lievens is a born entrepreneur and founder of 11 businesses in a variety of industries ranging from information technology, finance and health and wellness companies. He has played integral roles throughout his career driving business realignment with domestic and international growth. Born to a Taiwanese mother and Dutch father, he spent his youth traveling the world as the son of a Diplomat for the Belgian Government. Raised all over southeast Asia, Dan was educated in British, French, Dutch and Chinese schools. His university education began in Singapore which eventually led him to America where he received his MBA from Penn State. Dan is well-known for his rapid, nimble and strategic execution. With a broad understanding of technology, business and marketing. As an early pioneer, he built the first co-working facility in Philadelphia, where he assisted hundreds of early and mid-stage companies in analyzing business demands and providing solutions based on clear market drivers to help take their business to the next level. Today his primary focus is rooted in advancing the cause for purpose driven businesses and organizations eager to elevate the World we share. He is the Founder and CEO of Share One, the household name for helping businesses capture and use video testimonials to drive growth. Questions We Answer in This Episode: What got you into video testimonials? Why should someone invest (time and money) in collecting video testimonials? What difference is the screenshots of Facebook comments and video testimonials? How do you actually get your clients to give you a video? (and say the right words!) The objections a health professional can sometimes have are go something like this: I feel awkward or my clients would never do that - what now? If you want to see a couple suburb testimonials done by ShareOne, head to our show notes. Connect with Dan: https://www.share.one/trial On Social: Instagram: https://www.instagram.com/danlievens/ Resources: Flipping 50 Menopause Fitness Specialist: https://www.flippingfifty.com/specialist Business Scorecard: https://www.fitnessmarketingacademy/scorecard Take the Quiz for Support: https://fitnessmarketingacademy.com/quiz/ Other Episodes You Might Like: Creating Shared Experiences with Clients to Deepen Relationships and Loyalty: https://fitnessmarketingacademy.com/relationships-and-loyalty/ From Unknown to Online Success: Building Your Brand Presence: https://fitnessmarketingacademy.com/building-your-brand-presence/ Social Media Marketing Strategy from a Boss Babe Herself: https://fitnessmarketingacademy.com/social-media-marketing-strategy/…

She Means Fitness Business

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The Power Of Storytelling In Fitness Marketing And How To Create Compelling Narratives 39:37

לפני 19 weeks39:37

39:37

Build your brand through the art of storytelling in fitness marketing. It doesn’t end in success stories or inspirational quotes; it’s about creating a brand identity to connect with your market and potential clients. In this episode, we explore the in-depth power of storytelling in fitness marketing and provide actionable strategies that you can use to craft compelling stories that resonate with your audience so you can grow your fitness brand. know how to create a brand identity that connects and resonates with your audience. My Guest: Linda Melone is the founder of The Copy Worx, a seasoned B2B copywriter, former personal trainer, and email strategist with over 15 years of experience in the health, wellness, and fitness industries. With a proven track record, including a $70k contract from a single email sequence and a 44% lift in homepage conversions, Linda’s work speaks for itself. She loves helping fitness businesses not just survive but thrive in a competitive landscape by using copy that connects on a deeper level and drives real results. Questions We Answer in This Episode: How can fitness brands leverage storytelling to create a more compelling value proposition? [00:14:47] What are the key elements of an engaging fitness narrative that resonate with both current and potential customers? [00:15:43] What role does customer psychology play in crafting effective fitness stories, and how do you tap into it? [00:32:41] How can fitness professionals incorporate storytelling into their email marketing to boost open rates and conversions? [00:15:59] [00:26:21] What mistakes do fitness brands commonly make when trying to tell their story, and how can they avoid them? [00:11:39] Connect with Linda: https://thecopyworx.com/ On Social: Facebook: https://www.facebook.com/LindaMeloneWrites/ Instagram: https://www.instagram.com/lindamelone17/ LinkedIn: https://www.linkedin.com/in/linda-melone/ Twitter: https://twitter.com/LindaMelone YouTube: https://www.youtube.com/channel/UCS Other Episodes You Might Like: Storytelling for Fitness and Health Coaches: Get Emails Opened and Read: https://www.fitnessmarketingmastery.com/storytelling-for-fitness-and-health-coaches/ Branding for Fitness Professionals | Personal Trainers & Health Coaches: https://www.fitnessmarketingmastery.com/branding-you/ Resources: Business Scorecard: https://www.fitnessmarketingmastery.com/scorecard Flipping 50 Menopause Fitness Specialist: https://www.flippnigfifty.com/specialist…

She Means Fitness Business

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How to Gain Referrals and Help Clients Optimize Hormones 17:48

לפני 20 weeks17:48

17:48

If you want to gain referrals from doctors working with your demographic whether for HRT or using a GLP-1 drug, learn how to show what you do. It’s not your certifications or your website. It’s the art of communicating what you do and how you do it by demonstrating or by testimonials that will win you referrals. My Guest: Emily Sadri is a Board Certified Women’s Health Nurse Practitioner, Certified Nurse Midwife, and the founder of Aurelia Health, a modern telemedicine practice for women over 35. Aurelia Health provides comprehensive hormone replacement therapy and weight loss support with long visits and un-rushed care. Emily is passionate about making complex hormonal topics accessible and believes that great health starts with happy hormones and a balanced stress response. Questions We Answer in this Episode: How can you, within your scope of practice, support the female clients you’re working with in midlife? [00:08:58] What is attractive about a health and fitness professional for a provider so that you can be that? [00:11:57] What coaches do you refer to? [00:13:24] What is Emily’s tip for success in working with this demographic? [00:13:50] There you have it. This is a blue ocean waiting for you. Few coaches and trainers do this outreach to the medical community well. This is not an email campaign. This is getting to know one doctor at a time and letting them know you and what you do. You heard it here! To gain referrals you also may want to consider referring clients to others. Connect with Emily and The Perimenopause Revolution Summit: https://www.flippingfifty.com/revolution On Social: Instagram: https://www.instagram.com/emilysadri_np/ Facebook: https://www.facebook.com/emilysadri.np.ohio Resources: Business Scorecard: https://www.fitnessmarketingmastery.com/scorecard Flipping 50 Menopause Fitness Specialist: https://www.flippnigfifty.com/specialist Other Episodes You Might Like: Coaching Client Nutrition within Scope of Practice for Revenue & Impact: https://www.fitnessmarketingmastery.com/coaching-nutrition-clients/ Is There a Boundary Between Your Personal and Professional Self? https://www.fitnessmarketingmastery.com/boundary-personal-professional-self/ Tools to Get Clients to Stick With Their Exercise: https://www.fitnessmarketingmastery.com/clients-stick-with-their-exercise/ Optimizing Hormones Early in Perimenopause: https://www.flippingfifty.com/optimizing-hormones-early…

She Means Fitness Business

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Using Words for a Competitive Edge 22:17

לפני 21 weeks22:17

22:17

You can use words for a competitive edge no matter what level of experience you have. In this world of seconds-long attention span and how do you come up with the words that attract the right audience? Those that would love to learn and follow your guidance? My Guest: Sam Horn is the CEO of the Intrigue Agency. Her 3 TEDx talks and 10 books have been featured in New York Times and presented to Oracle, Intel, Accenture, and NASA. As the former Executive Director of the world-renowned Maui Writers Conference and one of LinkedIn Learning's most popular communication instructors, she helps people craft one-of-a-kind books, talks, and careers that scale their income and impact - for good. Questions we answer in this episode: How do you come up with content that matters? [00:08:09] Why would people love to follow you (and they would!)? [00:16:59] Where do “good ideas” come from? [00:13:07] Notes from Sam Horn: Where do you go that people want to go? [00:17:28] Who do you meet that people would like to meet? [00:17:53] What is one piece of advice? [00:18:10] What have you learned that people would like to learn? [00:18:20] Do you use of words for a competitive edge right now? I encourage you to think about how much intrigue you yourself stir when you’re in conversation with someone. You are not boring! It is not uncommon though for us to give a quick answer because we aren’t used to the spotlight and it’s not even that we assume someone knows what we do, we just haven’t flexed this muscle of being the one talking and we aren’t going to be comfortable with it right away if that’s the case. I’ve observed trainers from college coursework, to internships to first jobs to 40 year colleagues. There are varying degrees of confidence. But notice a long time coach? He or she doesn’t mutter, doesn’t care who else hears it, they want that message loud and clear. Connect with Sam: https://samhorn.com/ On Social: Facebook: https://www.facebook.com/SamHornPOP/ Instagram: https://www.instagram.com/samhornintrigue/ Twitter: https://twitter.com/SamHornIntrigue LinkedIn: https://www.linkedin.com/in/samhorn/ Other Episodes You Might Like: Social Media Marketing Strategy from a Boss Babe Herself: https://www.fitnessmarketingmastery.com/social-media-marketing-strategy/ Develop & Define Your Brand Voice | Fitness Marketing Made Easy: https://www.fitnessmarketingmastery.com/define-your-brand-voice/ Resources: Marketing to Women: https://www.fitnessmarketingmastery.com/copywriting-course SOMEDAY is Not a Day in the Week, What Are You Putting Off? https://www.flippingfifty.com/someday-is-not-a-day-in-the-week/…

She Means Fitness Business

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Content Creation Mistakes Most Health Pros Make (And How to Avoid Them) 21:55

לפני 30 weeks21:55

21:55

Content creation mistakes most health professionals make can keep you hidden from the people you can serve! In this episode, Debra Atkinson and intern Hope Ogg discuss the critical aspects of content creation and the common mistakes that can hinder your success as a health & fitness professional. From understanding your audience to the importance of SEO, Debra provides actionable advice to help you refine your content strategy and boost engagement. Learn how to avoid the pitfalls and create content that resonates with your audience, ultimately driving your business forward. Take your content creation skills to the next level! By focusing on these key elements, you'll not only avoid common mistakes but also create content that stands out, engages your audience, and effectively promotes your fitness business. Ever wonder why your content isn't getting the traction you expected? Are you struggling to keep your audience engaged? Stay tuned as we explore the pitfalls that might be holding you back and share practical strategies to elevate your content game! These content creation mistakes fitness professionals make and uncovering the common mistakes that health and fitness professionals make. Whether you're a seasoned pro or just starting out, this episode is packed with tips to help you create compelling content that engages your audience and drives your business forward. Questions We Answer in This Episode: If you were going to create your first ever social media post how would you decide what to post? Do you know what the biggest mistake most health pros make with content creation is? Let’s first define content The 4 ways you use social media (research, social proof, marketing, sales) What are the most common content creation mistakes fitness professionals make? How can you identify and understand your target audience better? What tools and resources can streamline the content creation process? How can you use analytics to refine your content strategy? Why is authenticity vital in connecting with your audience? Other Episodes You Might Like: https://www.fitnessmarketingmastery.com/repurpose-schedule-track-content-creation/ https://www.fitnessmarketingmastery.com/fast-fixes-for-social-media/ https://www.fitnessmarketingmastery.com/define-your-brand-voice/ https://www.fitnessmarketingmastery.com/Killer-Social-Media-Strategy…

She Means Fitness Business

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Fear to There | How I Built This Online Fitness Business 46:20

לפני 30 weeks46:20

46:20

This was seriously from fear to there. I'll share how I built this online fitness business from the ground up. Before you dive in: there were tears. Oh, I had big dreams, and I had no fear of rolling up my sleeves. But I was a midwestern girl from an upper middle income family in a conservative small town in the middle of the midwest. I had no parents engrossed in entrepreneurship or sales. They and I thought I had "made it" when I began teaching at the university. Stable, steady, benefits. Wasn't that the goal? Well for me there was always a desire for more and wondering what was on the other side. What was it like to have a more flexible work life and be in charge of the speed at which you did things? How It started Obstacles I encountered How I built this online fitness business What you'll find here so that you can too How it's going What it was like starting in 2013 vs today One of the things few of us show on social media is the struggle. We get right to the good stuff and don't share our low points. They're the curated images that have been air-brushed or full makeup and a "thin" day. When you consider how I built this online fitness business, you'll understand it was ugly and hard and one of the hardest things is no one talks about the mental struggle. Again, we just pretend it was always this way. If I share the good, I think I owe it to you and to me to share the bad, don't you agree? Please let me know how you liked, Fear to There | How I Built This Online Fitness Business Website: https://fitnessmarketingmastery.com On Social: LinkedIn: https://www.linkedin.com/in/debraatkinson Instagram: https://www.instagram.com/flipping50tv YouTube: https://www.youtube.com/flipping50tv…

She Means Fitness Business

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10 Questions for a Killer Social Media Strategy for Health Coaches 1:03:28

לפני 31 weeks1:03:28

1:03:28

Listen to me coaching our Flipping 50 intern on how to create a killer social media strategy. If you’re a health coach, I want you to follow along. If you have a platform or channel and your engagement isn’t great, you may be tempted to blow this off. Don’t! Just a thought, but it’s those of us that stay coachable and curious and know just because we’re doing it or delegating it doesn’t mean we don’t have the opportunity to create the 2.0 or even 4.0 version. Everyone loves Instagram. Those who may not actually love it, still find it hard to resist! For health pros it’s tempting to start with beautiful pictures, recipes, hashtags, posting frequency and miss the part that really makes it a strategy! Questions We Answer in this Episode: Who do you want to serve? What do they want? Why don’t they have it? What’s their biggest problem How long has it been bothering them? How urgent is that problem? What if they don’t solve this problem? What have they tried? What happened with other things they tried? What do they fear? What do they dream about/would be ideal? When you Know That, You Want to Know This: Talk about the problem 80% of the time Position yourself as the solution 20% of the time Make an offer on your posts less than 1% of the time Make them the hero Be vulnerable about your problem Determine 3 or 4 pillars of content that you’ll share For example: Specific “recipes” - food, exercise, sleep, at-home facials, essential oils A personal share or story related to your audience’ problem that says, I’ve been there or reveals mistakes you’ve made, helps them get to know you. Research ? ?? Knowing Why Makes Killer Social Media Strategy What do you want them to do? Are you selling services or products now or in the future? Are you trying to do research first? Are you going to target local or digital customers? Do you want the platform to be for social proof or to grow an audience of paying customers? Are you the brand? Or are you representing a brand? This all is foundational before you start simply posting to post, trying to find recipes to share, walking and talking to post. What accounts do you follow and like? Why do you like them? What would you do differently? Would your ideal customer like it or need something else? Other Episodes You Might Like: https://www.fitnessmarketingmastery.com/repurpose-schedule-track-content-creation/ https://www.fitnessmarketingmastery.com/fast-fixes-for-social-media/ https://www.fitnessmarketingmastery.com/define-your-brand-voice/ Resources: Health Coaches Scorecard: https://www.fitnessmarketingmastery.com/Scorecard Marketing to Women: https://www.fitnessmarketingmastery.com/copywriting-course Menopause Fitness Specialist: https://www.flippingfifty.com/specialist…

She Means Fitness Business

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Magnetic Brand Visibility for Health & Fitness Coaches 44:30

לפני 32 weeks44:30

44:30

To grow a thriving business you need magnetic brand visibility. Everyone needs to know you and identify with you. Or at least, your ideal customers do. In fact, anyone else should be somewhat repelled. This episode is worth the listen. Before you listen, bring to mind any pictures you may have posted on social media, any images on your website. Think about the favorite pictures you have of yourself, and think of those you dislike. That will all make sense as you listen. I think you’ll find this episode insightful and if you’re planning social media posts or a new photo shoot for your website, priceless. Maybe you’ll consider joining us in a future pros retreat for upgrading your brand. My Guest: Julie Magnussen is a brand photographer helping women in business transform their visual brand through her signature Magnetic Brand Photoshoot method so they can embody their worth, showcase their authentic brand story, attract soulmate clients and expand their bottom line. Questions We Answer in This Episode: What does it mean to show up "authentically" online? Where do you feel like people are missing-the-mark when it comes to sharing their personal brand online? What role does branding play in the photos we share? Why is it important? Why do you think people are hopping on the "faceless account" trend? Why are they posting and ghosting? Is this sustainable? You like to guide people out of the "sea of sameness." Why does this matter? What is one thing we can do today to move out of that pool of forgettable brands? Walk me through how we create a visual picture of our authenticity. Connect with Julie: https://www.jmbrandphotography.com/ On Social: Instagram: @juliemagnussen Other Episodes You Might Like: Social Media Marketing: https://www.fitnessmarketingmastery.com/social-media-marketing-strategy/ Define and Develop Your Brand Voice: https://www.fitnessmarketingmastery.com/define-your-brand-voice/ Resources: Crafted to Click may look familiar!! https://jmbrandphotography.myflodesk.com/craftedtoclick…

She Means Fitness Business

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Rising from Unknown to Online Success: Building Your Brand Presence 38:05

לפני 39 weeks38:05

38:05

Building your brand presence is a series of things that make YOU not another trainer or coach but THE recognizable one that attracts your ideal client. For many of the trainers and coaches I’ve seen just starting out, this is the missing piece in designing a life and business you love. But there are 3 ways you might get stuck building your brand presence: . It feels illusive, building your brand presence, you might think is as easy as consistently using bright pink in clothing and your logo. You aren’t sure yet what you want that to be. You’re spending so much time thinking about this you’re not taking real action to make offers and close deals. Today’s guest is rebuilding her own. She’s pivoted at 50 as many women do to something more soul-satisfying and that had the prerequisite of gaining the life and professional experience you have now. If this sounds familiar, and your midlife flipping your focus or really digging in, I think you’ll love this. My Guest: Jenna Capozzi brings over 30 years of C-level executive experience, having led innovative projects for global brands such as Samsung, Target, and BMW, and produced notable films and TV shows. Transitioning from Hollywood to empowering the next generation of leaders, she leverages her extensive background to guide individuals towards impactful leadership with Forte Femme. Jenna dedicates herself to mentoring individuals, emphasizing the importance of community support and personal growth. Her mission is to nurture leaders ready to make a significant difference, utilizing her vast achievements in entertainment and advertising, coupled with her passion for helping others achieve their goals with confidence and clarity. Committed to the idea that leadership and purpose are crucial for lasting change, Jenna aims to support emerging leaders in making a meaningful impact, by building an audience and assisting others on their journey. Questions We Answer in This Episode: Can you share the moment you realized something significant was missing in your life? Was there ever a moment with a big name brand or client where you had to convince someone to see the vision you had? How did your experiences in the high-pressure environment of marketing in Hollywood shape your approach to founding your own business? What inspired you to specifically target this demographic? What advice do you have for women who fear it's too late to chase their dreams or start anew? You host retreats you describe as “work-cations.” Can you describe that kind of experience and your vision for those? How do you incorporate your personal interests, like curating memorable travel experiences, into the retreats and programs within your business? Connect with Jenna: https://leadwithjenna.com/ https://retreatswithjenna.com Social Media: Facebook - https://www.facebook.com/jennacapozzirutgersson Instagram - https://www.instagram.com/jennacapozzi_forte Other Episodes You Might Like: ABCs of Branding: https://www.fitnessmarketingmastery.com/abcs-of-branding-your-fitness-business-for-more-business/ Facebook Ads Strategy: https://www.fitnessmarketingmastery.com/facebook-ad-strategies/ Resources: Business Scorecard: https://www.fitnessmarketingmastery.com/scorecard Flipping 50 Menopause Fitness Specialist: https://www.flippnigfifty.com/specialist…

She Means Fitness Business

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Hiring Interns for Your Health Business & Personal Growth 37:24

לפני 40 weeks37:24

37:24

Have you ever thought about hiring an intern or getting free labor? Through an intern from a community college or university? If you've never thought about it, but now you're wondering should I think about it or if you Yes, I've thought about it but wondered, are you in the right position? Are you ready to hire an intern? This is your episode tune in. Ready to Grow Your Expertise as a Menopause Fitness Specialist? We’re open for enrollment. Learn more about it in this free webinar replay you can watch: The Exercise Mistakes Keeping Women Fat, Sick and Aging Faster. Just click here. This episode is all about interns! We reverse engineer from hiring interns, attracting them, writing a description and how you know if you really are ready and what ideal mindset you'll have before hiring your internship. So we do this twofold and we do this very informally. My intern for the summer of 2024 started yesterday as we recorded this podcast episode. And so I asked her, let's do this. Let's just be transparent. What did you want? How does it work when you're picking an internship? What about the description appealed to you? And then I talked about what I was looking for in an intern. What I wanted, what I was hoping, what I hope at the end of this happens and I hope most of all that it will help you. Resources: Health Coaching Scorecard: https://www.flippingfifty.com/scorecard Marketing to Women Copywriting Course: https://www.flippingfifty.com/copywriting-course Other Episodes You Might Like: Hiring Help Like a Pro: https://www.fitnessmarketingmastery.com/hiring-help/ 10 Ways to Operate Like a Team without Hiring a Team: https://www.fitnessmarketingmastery.com/hiring-a-team/ Hiring Wrong? The First Person to Hire: https://www.fitnessmarketingmastery.com/important-position-fitness-business-youre-hiring-wrong/…

She Means Fitness Business

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3 Quick Ways to Boost Engagement for Health Coaches 29:46

לפני 41 weeks29:46

29:46

Hold your hat, here come 3 quick ways to boost engagement! If it feels like you’re posting all the time but crickets all the time in response, this is for you. These are quick and dirty ways to get more engagement, therefore grow your reach on social media and that potentially means grow your email list. When you grow your email list, you have a better chance of launching more successful programs every time. If you’re not already growing your list every single day, with a juicy lead magnet - you know - the opt in they’ll trade their best email for then grab my Ultimate Freebie Guide. Yes, how meta is that? The freebie guide to freebie guides. But it’s easier now than ever with Chat gpt. If you know how to prompt and ask questions! Let’s dive into this short but effective list of 3 ways to boost engagement now. Use stories. If you continue to post reels and carousel posts and live videos or image posts and you know the post is good and helpful and hits on a topic your audience cares about and is looking for a solution to (and if not see my ultimate freebie!), then stories could be all you need. Post about a life experience related to health, wellness or fitness that you’re going through. It could be mine- last week I had a tooth extracted. I chose a holistic dentist. So I talked about why and the difference. I talked about the trek to LA to have it done. I talked about the worry I did ahead of time and the outcome of the whole thing, from hours in the chair, the pain, what I was able to do after, how I prepared for healing and inactivity so I wouldn’t lose muscle. Honor celebrated days, weeks and months or events Make them personal. Last women’s history month, we’ve been blessed to see Caitlin Clark from the University of Iowa excel in basketball and change the game forever. She’s become a celebrated athlete, not just a women's basketball athlete, and all-time athlete. Because of that we’ve seen more female athletes and coaches highlighted that in the past take a backseat to men’s events. Resources: Fitness Business Scorecard: https://www.fitnessmarketingmastery.com/scorecard Menopause Fitness Framework: https://www.flippingfifty.com/specialist Other Episodes You Might Like: Affiliate Partnerships: https://www.fitnessmarketingmastery.com/promote-affiliate-partners/ Social Media Marketing Strategy: https://www.fitnessmarketingmastery.com/social-media-marketing-strategy/…

She Means Fitness Business

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7 Revenue Streams for Menopause Fitness Coaches 43:39

לפני 44 weeks43:39

43:39

Diversify with 7 revenue streams for stability and growth in the fitness coaching industry, particularly for those focusing on midlife women. 1 Online Courses and Workshops - Description: Creating and selling online courses that address specific aspects of fitness and wellness for midlife women, such as bone health, hormone balance, and managing menopause symptoms through exercise and nutrition. - Actionable Tip: Use platforms like Teachable or Thinkific to host your courses; start with a pilot course to gauge interest. One event or one series of events. Biggest mistake here is underpricing. If you start with a problem, and you believe someone will pay for the solution you have, underpricing is usually the biggest risk. It sets a precedent. You aren’t going to be excited about it. Second biggest mistake is not having a goal for enrollment. What’s the minimum profitable number of registrations? If you don’t want to profit or set that as a goal, you won’t. You may have a hobby. Consider your time. Time delivering, time preparing, time commuting, what it removes you from doing that could earn more. The biggest cost to a low price offer though is the mental connection with you and your services. Cheap is not well-perceived as “worth it.” 2 Virtual Fitness Coaching - Description: Offering personalized coaching sessions via video calls, catering to clients who prefer the convenience of working out at home. - Actionable Tip: Leverage tools like Zoom or Skype for personal training sessions; consider group sessions for a more community-centric approach. Private or Group 3 Wellness Retreats - Description: Organizing retreats focused on fitness, nutrition, and overall wellness for midlife women, offering a holistic health experience. - Actionable Tip: Partner with a retreat center and start small—a weekend getaway focused on a specific theme like "Reset and Renew." Live or Virtual- where would you love to go? These are the most fun revenue streams for coaches because you’ve figured out a way to do what you love and get paid for it! I’m hosting retreats in Colorado and in the Grand Canyon this year. I am taking the cohort on trails I love and know, getting to teach life-changing content to attendees while they’re there, bringing together a community of women interested in the same things. But you can also and I have done this virtually in a 3-day retreat. At $97 for the event and with over 40 in attendance. It was a blast! For a few hours on Saturday and Sunday each. Workshop style - partner with someone Grassroots - Register and pay either coach, enrolling coach takes 5-10% more which is a sales commission essentially, and then coaches settle up after. (Don’t make an attendee register two places)! 4 More Revenue Streams for Fitness Coaches 4 Membership Programs - Description: Creating a membership platform providing exclusive content, community support, and regular live Q&A sessions. Often includes discount rates for additional services, a regular content exclusive to the membership, access to you that no one else has or only VIP clients have, but members get at a fraction of the price of private coaching. - Actionable Tip: Utilize platforms like Patreon or MemberPress to build and manage your membership community, Memberium 5 Affiliate Marketing - Description:Earning commissions by recommending fitness and wellness products that align with the needs of midlife women. - Actionable Tip:Choose products you genuinely endorse; transparency builds trust with your audience. Coach partnerships Program partnerships Equipment: desk bikes, weights, Power Plate, skin care, supplements 6 Corporate Wellness Programs Description: Designing and implementing fitness and wellness programs for employees at corporations, focusing on midlife health. - Actionable Tip: Start by offering free lunchtime talks or workshops to introduce your services to local businesses. Create proposals - learn the corporate context of programs 7 Writing and Publishing - Description: Writing books or guides on fitness and wellness for midlife women, either self-published or through traditional publishing. - Actionable Tip: Start with an eBook on a niche topic; use Amazon Kindle Direct Publishing for a straightforward self-publishing process. Often the monetization of these items is not the sales of the book but the sales of the program you talk about in the book. -Summary of the revenue streams for fitness Coaches Resources: Health & Fitness Business Self-assessment: https://www.fitnessmarketingmastery.com/scorecard Menopause Fitness Framework: https://www.flippingfifty.com/specialist Other Episodes You Might Like: How to Attract Over 50 Clients: https://www.fitnessmarketingmastery.com/reach-over-50-clients/ How to Develop Relationships with Medical Professionals: https://www.fitnessmarketingmastery.com/relationships-with-medical-professionals/ Last week on She Means Fitness Business with Jay Croft we be talked about writing, creating copy and if you’re considering a book (and you probably should be) this will help you in every aspect of your business.…

She Means Fitness Business

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Former Journalist Tips to Create Content to Reach Over 50 Clients 50:13

לפני 46 weeks50:13

50:13

“I wasn’t marketed to anymore.” My guest today points out a glaring still-existing dilemma in our fitness industry. Even in this age where menopause and longevity being buzzwords of the year, images and marketing terms are centered around young, youthfulness, and anti-aging. Images of young, fit individuals in bra tops still prevail. If you want to reach over 50 clients, you have to know what to say and what not to say. Jay Croft creates original content for trainers, gyms and studios. Everywhere you write, speak, or create video, you are a copywriter. I rounded up a professional writer to help you with content to reach over 50 clients. Be sure you stay til the end for some help on how you can use AI to generate content to reach over 50 clients better, faster and create a relationship. My Guest: Jay Croft created Prime Fit Content to help gym owners reach more people over 50 after 30 years in mass media and corporate communications. A veteran writer, editor, and content creator, Jay creates premium, original material best used in email newsletters, social media, and blogs. He also consults with businesses about this vast, underserved segment and how best to communicate with them effectively. Questions We Answer in This Episode: What is your background and how & why you got into this? What are some of the challenges trainers online or off have in communicating with the over-50 market? What are a few key pieces of advice in improving your game on this? Why isn't the fitness industry doing more to help people over 50? What role can content and communications play? What works and what doesn't? Connect with Jay: https://primefitcontent.com On Social: Facebook: https://www.facebook.com/jaycroft Threads: https://twitter.com/JayCroft Instagram: https://www.instagram.com/primefitcontent/ LinkedIn: https://www.linkedin.com/in/croftjay/ Other Episodes You Might Like: https://www.fitnessmarketingmastery.com/podcasts Resources: https://www.fitnessmarketingmastery.com/scorecard https://www.fitnessmarketingmastery.com/copywriting-course…

She Means Fitness Business

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How to Develop Relationships with Medical Professionals 33:15

לפני 47 weeks33:15

33:15

Developing relationships with medical professionals was going to be easy once Exercise is Medicine™ was announced! Trainers and gyms thought it was going to be great. Imagine it raining clients told by their physicians to exercise and start working with a trainer. No one came. "Exercise is Medicine was established in 2007 by the American College of Sports Medicine to inform and educate physicians and other health care providers about exercise as well as bridge the widening gap between health care and health fitness." ( https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7444006 ) It's Up To YOU. You want an endorsement from a physician. They want to know their patients get a safe referral and their credibility is supported. Make it clear what’s in it for them. Make it easy for them. Make the relationship with you public by inviting them to over. Host events and invite them(let them see you in action) Host events and feature them(live or your podcasts or virtual video show) Offer to do a lunch & learn for their office (if local or possibly virtually) Contact them with a professional letter/email Follow up - emails and letters get lost Call the office Follow up - messages get lost Offer to train them Mistakes when Trying to Develop Relationships with Medical Professionals No follow up Confidentiality breach Lack of specific CTA Lack of specific way they win Are you a specialist? In what? Does that serve a lot of their patients? Because very few are doing this well right now, you have a huge opportunity. You have nothing to lose and everything to gain. I’ve witnessed physicians actually become part-time fitness instructors. Chiropractors and physical therapists were gymnasts and fitness instructors before they were practicing. Learn more about physicians. Try taking an interest in them and begin creating a relationship the same way you’d create a friendship. The more you’re interested in them and how you can help them the more likely you are to get attention. Other Episodes You Might Like: https://www.fitnessmarketingmastery.com/podcast Resources: https://www.fitnessmarketingmastery.com/scorecard https://www.fitnessmarketingmastery.com/copywriting-course https://www.flippingfifty.com/wwwexercise…

She Means Fitness Business

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Creating Shared Experiences with Clients to Deepen Relationships and Loyalty 20:30

לפני 51 weeks20:30

20:30

If you’re hoping to create a retreat or simply to deepen relationships and loyalty among your clients and members, (as we all should), then you’ll love this. From hosting retreats for more than a decade I learn something new every time. My retreats look very different from the first I hosted over a decade ago. And I’ve learned the most from my attendees after the retreat. Having quiet time to journal on a trail and cooking together were two things suggested and requested. Among the most fun activities we did during a recent 4 ½ day retreat was charades. We also held a team best shot putting competition. Though I also included a midnight trail ride through the desert, it was the charades and putting that they all talked about on the last day. My Guest: Joe Huff and his business partner Bridget Hilton are obsessed with experiences. As keynote speakers, co-authors of the book Experiential Billionaire and Treasure Maps card game, and self-proclaimed experiential guinea pigs, they are passionate about inspiring people to live intentional, regret-free lives by going after audacious goals. They’ve trained to be samurais, danced with the northern lights, tracked silverback gorillas in a hail storm, stood face-to-face with a hungry lion on safari, visited 50+ countries and all 50 states, absorbed life lessons from Maasai Mara tribesmen, built schools for kids in need, and explored the experiential riches life has to offer. Questions we answer in this episode: How can fitness & health coaches help clients find a way to experience the world in a way they wouldn’t have been able to do and in doing so build a new revenue stream? What kind of retreat would you create if you were doing it – having had the experience as a personal trainer yourself? What would you leave out of a retreat? What kinds of activities would you include? Getting clients is one thing. Keeping them another. Relationships and loyalty building will be the reason for success in 2023 and beyond. Connect with Bridget and Joe: Website: https://www.experientialbillionaire.com/ On Social: LinkedIn: https://www.linkedin.com/company/experiential-billionaire/ LinkedIn: https://www.linkedin.com/in/bridgethilton/ LinkedIn: https://www.linkedin.com/in/joe-huff-20bb026/ Instagram: https://www.instagram.com/experientialbillionaire/ Instagram: https://www.instagram.com/bridgetlhilton/ Instagram: https://www.instagram.com/joehuff/ Other Episodes You Might Like: How to Host a Wellness Retreat, and Why https://www.fitnessmarketingmastery.com/how-to-host-a-wellness-retreat/ How to Host a Successful Fitness Retreat https://www.fitnessmarketingmastery.com/successful-fitness-retreat/ Resources: Book: New book titled “Experiential Billionaire” released September 12th, 2023 available on Amazon! https://geni.us/deapB Free Health & Fitness Business Scorecard: https://www.fitnessmarketingmastery.com/business-scorecard/ – Don’t forget to grab our free guide that complements this episode, providing you with additional insights and resources to get your first midlife coaching client. Marketing to Women Copywriting Course: https://www.fitnessmarketingmastery.com/copywriting-course Power Plate: https://www.flippingfifty.com/powerplate…

She Means Fitness Business

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Longevity and Exercise How Can You Help Clients Live Longer? 13:10

לפני 1 year13:10

13:10

What’s the connection between longevity and exercise? Are you helping clients optimize longevity? Do you know it’s like a trending topic and NYT bestselling titles all have something to say about youth, younger, living longer stronger and better. You’ve got more time with clients than doctors with patients, and more opportunity to positively impact. You also have more opportunity than ever to leverage what it is you do for your own business longevity. So this very short episode with Chris Burres, host of an upcoming longevity summit will offer some quick insight from the scientist himself. My Guest: Published author, Host of the Uncovering the Secrets to Longevity Health Summit, patent holder with a surprising twist – he’s not just a visionary scientist but also a master of comedy improv. Chris Burres is the founder and chief scientist at MyVitalC, where he manufactures a Nobel Prize winning molecule responsible for the single longest longevity experimental result in history, a full 90% extension of life. He is the intersection where science meets laughter and his life’s mission is to help people live longer, healthier, happier, and pain-free lives one dose at a time. Questions we answer in this episode: How can health and fitness pros be a part of boosting longevity? Biggest mistakes with exercise that could harm longevity? Top recommended book for longevity for health professionals? Connect with Chris: Uncovering the Secrets to Longevity summit https://www.flippingfifty.com/summit On Social: Instagram: https://www.instagram.com/myvitalc Facebook: https://www.facebook.com/myvitalc X: https://twitter.com/myvitalc Other Episodes You Might Like: 4 Cs to Grow Your Health Coaching Business This Year https://www.fitnessmarketingmastery.com/grow-your-health-coaching-business-this-year/ Successful Facebook Ad Strategies for Fitness & Health Coaches https://www.fitnessmarketingmastery.com/facebook-ad-strategies/ Resources: Boundless: Upgrade Your Brain, Optimize Your Body & Defy Aging – Ben Greenfield Smarter, Not Harder – Dave Asprey Free Health & Fitness Business Scorecard: https://www.fitnessmarketingmastery.com/business-scorecard/ – Don’t forget to grab our free guide that complements this episode, providing you with additional insights and resources to get your first midlife coaching client. Marketing to Women Copywriting Course: https://www.fitnessmarketingmastery.com/copywriting-course Power Plate: https://www.flippingfifty.com/powerplate…

She Means Fitness Business

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10 Top Podcast of 2023 | She Means Fitness Business 17:44

לפני 1 year17:44

17:44

Although the year is not quite complete and it’s true that sometimes the end of the year podcasts get the short sheet, I love compiling this episode for many reasons. First, it’s like conducting a poll on where you want and need the most help in your business…without conducting a poll. Second, it’s a real eye opener to see whether hosting guesst or doing solo content where I’m sharing behind the scenes of building a business resonate most. This year, it’s been the business how-to sessions that mattered most to you. A few stand-outs though that made it into this list of 10 top podcast of 2023 list: You like hearing about other midlife women who are having success & overcoming obstacles Doing it alone can be lonely and you like hearing how to get out of your own head and way. We’ve definitely found a collective and collaborative group of entrepreneurs in the WELLPROS group https://www.flippingfifty.com/WELLPROS . Details in show notes if you don’t have someone to run offers, packages, pricing by and you need to know how to quickly gain customers and gather momentum. In Letterman style countdown here it is. All the episode links will be included in the show notes so you can catch up on any you missed. If you have just one colleague or friend who would benefit from listening, thank you for sharing, #10 Top Podcast of 2023 5 Inspired Reasons to Be a Menopause Fitness Specialist An episode full of a combination of both statistics and intangible reasons why there is still room for you to dig in and establish yourself as an expert among midlife women. There is a dramatic difference between an influencer and an expert. You get to decide which you are and why that’s the one you want. https://www.fitnessmarketingmastery.com/be-a-menopause-fitness-specialist/ 12/02/23 #9 5 New Clients in 7 Days: Here’s How She Did It One of our WELLPROS grabbed opportunity before she felt ready and just jumped in. She found a way to make it happen sooner than she anticipated and enrolled clients while they were hands up telling her yes. In this episode we shared how it went. https://www.fitnessmarketingmastery.com/5-new-clients-in-7-days/ 3/11/23 #8 3 Questions Away from Better Productivity When you’re spinning your wheels every day and you don’t know if what you’re doing is really helping your progress, or know absolutely it’s not, this episode will help. We all get to the point when we have a full day, everything and everyone is pulling on us and yet we get nothing done. Those days have to be minimized and eventually you’ll prevent them from ever happening again. Three questions you can use today will help. https://www.fitnessmarketingmastery.com/better-productivity/ 11/11/23 #7 Helping Clients Combine Intermittent Fasting and Exercise Your clients are trying it, and they’re trying to avoid muscle and bone loss. Or possibly they don’t realize that they could lose muscle if they don’t fast correctly. This episode will help you be aware yourself or increase client’s awareness of the dual goals they can juggle if done right. https://www.fitnessmarketingmastery.com/intermittent-fasting-and-exercise/ 11/25/23 #6 Midlife Fitness Pro Swinging For the Fences This is another midlife fitness & health entrepreneur success story that resonated! Christine Conti, winner of this year’s IDEA Instructor of the Year award joined me. She didn’t talk about award winning as much as what she personally overcame. How she came to fitness as a second career and why it’s meaningful for her personally. If you’re thinking it’s too late, you can’t because of any number of reasons… listening to this will help you see it differently. https://www.fitnessmarketingmastery.com/midlife-fitness-pro/ 10/28/23 #5 Top Podcast Episode of 2023 Stop Sloppy Introductions: Bio Makeovers for Health & Fitness Pros Heard of ChatGPT? Hard not to have by this point. But there are entrepreneurs using it so we all know it by the words embark, embrace, fitness journey. Those are code for AI. And images that are AI are also beginning to pop up everywhere. If you use them you may lose them – meaning customers. But if you know how to employ tricks you can retain your brand integrity and get back time both. https://www.fitnessmarketingmastery.com/reduce-fitness-marketing-time/ 2/1/23 #2 Content That Creates Clients That Want Only You You are the only one that can do certain things in the way only you do them. This episode taps into how you can do it. How interesting that AI use by marketers increased dramatically over the course of this last 12 months. It may be easier than ever to stand out, if you use what only you have. https://www.fitnessmarketingmastery.com/content-that-creates-clients/ 3/4/23 #1 Top Podcast Episode of 2023 What Is Exercise Endocrinology [For Personal Trainers and Health Coaches] Do you know the juggle between physiology of exercise and the physiology of menopause or of women vs men? This episode dives into that and the benefits of exercise on specifics. It’s not platitudes of “exercise offsets symptoms of menopause” so often used by media, physicians even, who don’t themselves have enough exercise training https://www.fitnessmarketingmastery.com/exercise-endocrinology/ 2/11/23 Other runner’s up among She Means Fitness Business podcast episodes in 2023 included: What to know about working with osteoporosis clients, How to work with perimenopause clients, how to work with menopause and postmenopause clients. You can find the show on iTunes, iHeartradio, Spotify, Amazon and 80 other podcast platforms so it’s everywhere you listen to podcasts. Every episode aims to give you an immediately actionable tip for your business and or support you the solo health entrepreneur by sharing my experience, mistakes, and wins. We are taking a small pause in 2024 with this podcast. After 11 years, we’ve so much content and though there is always something new, we’re doubling down on the Flipping 50 podcast and know so many of you are listening there. We’re turning much of our content into short CEU courses like these: Essential Coaching Skills for Midlife Clients (available now) Affiliate Marketing for Additional Revenue Streams (coming early 2024) Marketing to Women with Copywriting that Converts (also first quarter) Other Episodes You Might Like: 5 Fall Fitness & Health Professional Business Growth Strategies https://www.fitnessmarketingmastery.com/health-professional-business-growth-strategies/ When and How to Ask for Help Growing Your Health Business https://www.fitnessmarketingmastery.com/growing-your-health-business/ Email Marketing for Fitness Business Success https://www.fitnessmarketingmastery.com/email-marketing-fitness-businesses/ Resources: Free Health & Fitness Business Scorecard: https://www.fitnessmarketingmastery.com/business-scorecard/ – Don’t forget to grab our free guide that complements this episode, providing you with additional insights and resources to get your first midlife coaching client. Marketing to Women Copywriting Course: https://www.fitnessmarketingmastery.com/copywriting-course Power Plate: https://www.flippingfifty.com/powerplate…

She Means Fitness Business

1
How to Get Your First Midlife Coaching Client 36:15

לפני 1 year36:15

36:15

Ask. If you want to get your first midlife coaching client (or your hundredth) you’ll have to ask. As you listen, this is a day in the week that ends in “y.” If you didn’t ask someone to become a client and you want clients, are your actions congruent with what it is you say you want? I could give you a whole lot of platitudes here. I could share content that suggests you define a niche and create an avatar. And there are plenty of episodes here about that, but this isn’t one. To get your first midlife coaching client isn’t hard given women tend to seek trainers and support at a higher rate than men, they know they have a problem and what to fix it. So the problem is you’re not making yourself visible. This episode is for anyone who mentally wants to get clients and help people but who’s reason for not having clients has nothing to do with the fact there aren’t enough clients. What I want you to imagine is we are standing on the playground and I push you just a little bit. Now, you either fall back, take a step back or you push back and stand your ground. Which is it? You need to have the confidence so that in a room full of people if you are training a client you don’t care if everyone hears you. Know exactly what you’re asking them and exactly why in this order or sequence you’re giving them steps. How to Get Your First Midlife Coaching Client (and everyone after!) The reason you don’t have clients is you. Let’s unpack what you can do in order to get you out of your own way, Questions I answer in this episode: Do you know exactly how you work with someone step-by-step and be able to describe it simply to them? Did you ask everyone you know? Have you created a free high-converting way to get prospects into your world (coffee, a walk with them, a free talk, masterclass, eguide, short challenge, video series catered to the problem you solve) ? Have you identified your traffic source beyond who you know (your hair stylist, your dentist, doctor, your pastor, president or vp of women’s clubs)? Do you take action every single day? Know exactly what you’ll say when you talk on the phone, on zoom or at coffee to take charge of the conversation. Have you created a repeatable process for clients to get started? What happens after you speak to them and they say yes? What happens if they say no? There has to be a next step for anyone. Other Episodes You Might Like: 5 Fall Fitness & Health Professional Business Growth Strategies https://www.fitnessmarketingmastery.com/health-professional-business-growth-strategies/ When and How to Ask for Help Growing Your Health Business https://www.fitnessmarketingmastery.com/growing-your-health-business/ Email Marketing for Fitness Business Success https://www.fitnessmarketingmastery.com/email-marketing-fitness-businesses/ Resources: Free Health & Fitness Business Scorecard: https://www.fitnessmarketingmastery.com/business-scorecard/ – Don’t forget to grab our free guide that complements this episode, providing you with additional insights and resources to get your first midlife coaching client. Visit the fitnessmarketingmastery.com website for more expert advice and services related to health coaching business growth. – Check out our recommended blogs and resources to further deepen your knowledge and skills in business growth and health coaching. Consider the WELLPROS hotseats coaching calls month-to-month subscription to be surrounded by other fit pros who want to grow. No one does this alone. Menopause Fitness Specialist™ Program: https://www.flippingfifty.com/menopause-fitness-specialist-program-2022/ Marketing to Women Copywriting Course: https://www.fitnessmarketingmastery.com/copywriting-course WELLPROS mentorship group: https://www.flippingfifty.com/store/uncategorized/fit-pros-health-coaches-monthly-membership-founder/…

She Means Fitness Business

1
5 Ways to Coach a Better Metabolism in Menopause 20:25

לפני 1 year20:25

20:25

In a recent episode I shared how to help clients with a flat belly. If you haven’t heard it, and this one appeals to you, you’ll want to listen. (stay with me! I’ll link to it in show notes) Where metabolism is concerned there are two considerations: During Exercise Outside of Exercise One is what happens 30-60 minutes a handful of times a week. The other is about what happens the other 23 or 23 and a half hours of the day. Which would you want to boost? The consideration you have to make is that often a tough exercise session will make people compensate both with food and coach compensation. The total energy expenditure is lower in postmenopausal women who workout more than 2x a week with strength and cardio each. You’re looking for the sweet spot of boosting muscle endurance and strength and stamina without decreasing energy or causing soreness that would make clients move less during the day. Information published by the Mayo Clinic informs that it is the all-day activity or movement that a client does that correlates with their risk of obesity. That is, it’s not those who go to the gym most, it’s people who move the most during their days that have the least risk of obesity. Strength Training is the only way to increase metabolism without accelerating aging. -Dr. Joel Furman Tweet Coach a Better Metabolism in Menopause Focus on reaching muscular fatigue in major muscle groups to gain muscle mass Functional exercise defined really means the exercise matches the goal of the exerciser. You can choose battle rope exercises or renegade rows or kettlebell swings but those focus most on elevating the energy expenditure across muscle groups. Major muscle groups first – even when she wants arm tone Avoid crazy compound exercises that decrease the weight that can be lifted. For instance, a squat to an overhead press. First, you’ve got the potential for momentum. Second, the weight you can press overhead is going to be far less than what you can squat with, so the biggest focus becomes core and neither lower body muscle or shoulders. So if function is the key goal, this may be successful. If metabolism is, it is going to fall short. Coach rest and recovery – often a woman will do best when she is given something specific to do vs. told not to lift again for a couple days. Tell her how to use her time. Walk, swim, foam rolling, yoga, etc on a schedule will help her fill that itch to follow a plan and stay on track. And the food – coach the food part of this. Coach with data (the most important component of what you do) Coaching Menopause Metabolic Flexibility I’ve got 2 or 3 clients at any given moment who will need to be told exactly what parameters to train in, but most importantly what NOT to do. For Sunday low slow runs I give very specific time and heart rate goals. If I give a distance I also give a time. X distance or x time, whichever comes first. Heart rate no more than _______. Often the same clients will introduce intermittent fasting and get some initial success. They’ll have finally bought into the idea of boosting muscle protein synthesis and avoiding muscle protein breakdown. And then they’ll regress. Inevitably, it’s been because I have let my foot off the accelerator. If I stopped reminding them of the steps: Fast… feast.. Then fitness activity. They’ve lost weight but muscle too. Upon review there’s been fast fitness then minimal feast. It’s only when I ask very specific questions that this surfaces. Even for longtime clients. So, never… ever ever underestimate the value of repetition. Bottom Line for Coaching Metabolism in Menopause… Know that metabolism is not just burning calories at a higher rate during exercise Consider the aging effects of increasing metabolism collectively Know that strength training is one of the only ways to increase metabolism without accelerating aging. Measure the right thing. Loss of weight could be detrimental if it is muscle loss: you’ll be praised for a short time and cursed forever Other Episodes You Might Like: 5 Ways to Help Clients with a Flat Belly in Midlife https://www.fitnessmarketingmastery.com/flat-belly-in-midlife/ 7 Tips to be a Personal Trainer Every Midlife Woman Wants to Work With https://www.fitnessmarketingmastery.com/be-a-personal-trainer/ 5 Menopause Exercise Programming Tips from Recent Exercise Studies https://www.fitnessmarketingmastery.com/menopause-exercise-programming/ Resources: Menopause Fitness Specialist™ Program: https://www.flippingfifty.com/menopause-fitness-specialist-program-2022/ Health & Fitness Business Scorecard: https://www.fitnessmarketingmastery.com/scorecard WellPros Mastermind & Mentorship Group: https://www.flippingfifty.com/WELLPROS…

She Means Fitness Business

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4 Cs to Grow Your Health Coaching Business This Year 22:44

לפני 1 year22:44

22:44

Welcome to She Means Fitness Business, the go-to podcast for female health and fitness professionals looking to supercharge their business growth this year. In this episode, we’re diving deep into the 4 Cs, a proven framework to help you take your health coaching business to new heights. Whether you’re just starting out or looking to grow and scale your business , these strategies are tailored to help you thrive. Get ready to transform your health coaching business and achieve your goals! Get ready for a little tough love as you coach yourself answering these questions. Questions We Answer in This Episode: What are the 4 Cs, and how can they benefit my health coaching business? – We’ll break down the core concepts of the 4 Cs and explain how each one contributes to your business growth. Commitment – to your own success and reaching the goals you’ve set Conviction – that you can help and about the way you help and why YOU? Consistent – in doing the actions you know have to be there? (new content, showing up, emailing your audience, measuring results) Congruent – the actions you take today congruent with what you say you want? (did you ask anyone today?) Coached? No one does it alone. How can I effectively attract and convert more clients? – Discover actionable tips and techniques to expand your client base and boost conversions. What strategies can I implement to enhance client retention and loyalty? – Learn how to create lasting relationships with your clients and keep them coming back for more. How do I stay competitive in the ever-evolving health coaching industry? – Explore strategies to stay ahead of the curve and remain a key player in the competitive health coaching market. Other Episodes You Might Like: 5 Fall Fitness & Health Professional Business Growth Strategies https://www.fitnessmarketingmastery.com/health-professional-business-growth-strategies/ When and How to Ask for Help Growing Your Health Business https://www.fitnessmarketingmastery.com/growing-your-health-business/ Email Marketing for Fitness Business Success https://www.fitnessmarketingmastery.com/email-marketing-fitness-businesses/ Resources: Free Health & Fitness Business Scorecard: https://www.fitnessmarketingmastery.com/business-scorecard/ – Don’t forget to grab our free guide that complements this episode, providing you with additional insights and resources to implement the 4 Cs effectively in your health coaching business. Visit the fitnessmarketingmastery.com website for more expert advice and services related to health coaching business growth. – Check out our recommended blogs and resources to further deepen your knowledge and skills in business growth and health coaching. Consider the WELLPROS hotseats coaching calls month-to-month subscription to be surrounded by other fit pros who want to grow. No one does this alone. In this episode, I guide you through the 4 Cs and share their success stories and tips. This content originally I learned from a dear friend and much-admired business coach, Mark LeBlanc. He was so supportive and an excellent role model when I needed it most. Whether you’re a seasoned pro or just starting your journey in health coaching, these strategies are designed to propel your business forward. Tune in and get ready to grow your health coaching business this year like never before! Menopause Fitness Specialist™ Program: https://www.flippingfifty.com/menopause-fitness-specialist-program-2022/ Marketing to Women Copywriting Course: https://www.fitnessmarketingmastery.com/copywriting-course WELLPROS mentorship group: https://www.flippingfifty.com/store/uncategorized/fit-pros-health-coaches-monthly-membership-founder/…

She Means Fitness Business

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Health Business Email Marketing Mistakes that are Killing Revenue 22:26

לפני 1 year22:26

22:26

If your health business email marketing is not up to date with current delivery parameters, in tune with your community and continually cleaned up, you need to brace yourself for 2024. In this episode I’m breaking down the most common misconceptions that result in mistakes. No matter whether you’re starting or you’ve got a list, you are primed to do better. Email marketing is a puzzle for all industries but the secrets are simple. Serve your customer. Offer more value than promotions earn the right to put a promotion in front of them. Your success in any relationship is in understanding what someone else is thinking and feeling. If you’re not doing that as you write every single email, you are losing this race. For a very small percent of your email list this is a sprint. For many many more it’s a marathon. But you have water stations and port-a-potties all along a marathon. The fitness of your email marketing depends on the frequency and intensity of your email. Sound familiar? In this episode why these health business email marketing mistakes hurt: Email too infrequently Email with too little value Subject lines don’t peak curiosity Links are broken or not included Email an “everybody” email to all ages and both genders Not sending to unopens Not studying your open and click rates monthly If you aren’t tapping into emotion with every email, you’re missing out. If you aren’t segmenting your email list, you’re suffering. When you get curious about why your open rate is low or click rate is poor, you can solve problems quickly. Was it the day and time? Was it the subject line? Was it the lack of repetition inside the email or the congruency of the message with the reason the subscriber got on your list? Resources: Menopause Fitness Specialist™ Program: https://www.flippingfifty.com/menopause-fitness-specialist-program-2022/ Health & Fitness Business Scorecard: https://www.fitnessmarketingmastery.com/scorecard Marketing to Women Copywriting Course: https://www.fitnessmarketingmastery.com/copywriting-course WELLPROS mentorship group: https://www.flippingfifty.com/store/uncategorized/fit-pros-health-coaches-monthly-membership-founder/ Other Episodes You Might Like: Better Email Marketing: Love Letters To Your Customers https://www.fitnessmarketingmastery.com/better-email-marketing/ Email Marketing for Fitness Business Success https://www.fitnessmarketingmastery.com/email-marketing-fitness-businesses/ The Truth About Email Frequency and Content https://www.fitnessmarketingmastery.com/email-frequency/…

She Means Fitness Business

1
How and When to Raise Your Rates | Health & Fitness Business 42:05

לפני 1 year42:05

42:05

Is it time to raise your rates? If you haven’t for a year or two and definitely since pre-pandemic I would absolutely recommend you look at this. I’m releasing this episode with a focus on end of year promotions and start of year implementation. It’s the perfect time for a health professional to look at raising rates. When you get started, you ask how much do I charge? There are a lot of things to consider in answering this question. A good rule of thumb though is always err on the high side. It’s much easier to reduce rates than raise your rates. So it all should be thoughtfully planned. But it can also be constipating. There’s no other way to say it. If you aren’t careful about your business plan you could be working for pennies per hour. If you couldn’t even hire someone to work for you with commensurate education and qualifications for the rate you’re paying yourself, pump the brakes! If you’re in any way reluctant to track numbers, look at the profit and loss statements, still find you don’t like sales or struggle with accepting money, this is a much needed episode. You may have a little work to do on your worthiness and relationship with money. So, as you listen, just do this: stay aware of any negativity related to the money conversation here. Questions I Answer in this Episode: How much to raise your health business rates When to raise your rates How much notice to provide How to deliver the message How to justify raising rates in your health & fitness business 1. How Much and When to Raise Your Rates Make it worth it. The last thing you want to do is raise them so little that you feel you need to raise them again. I try to raise rates no more frequently than 2 years. 2. When to Raise Your Rates Make it worth it. The last thing you want to do is raise them so little that you feel you need to raise them again. I try to raise rates no more frequently than 2 years. 3. How Much Notice to Provide Before Raising Your Rates When you’re raising your rates significantly, you give longer notice. For instance, I raised private coaching from $2000 per package to $5000. That’s significant. When I originally raised from $1000 package to $2000, that was still significant. I gave my community adequate notice so that those who’d always thought, I want to do private coaching but would “some day,” had a reason to do it today. When it’s packages, say you sell by frequency of classes or training sessions and discount as they go up, beware. You’re already discounting. Every day. So if you raise rates make this worthwhile. Do you want to increase each session by $2.00 or by $5.00? If someone is buying a package of 20 sessions the package would increase then by one hundred dollars. If you’re talking about a $1000 package, $100 is not that significant. Psychologically it’s not going to deter many from purchase. Consider at least $200. Now you’ve increased your hourly rate by $10, giving you a significant raise, and keep listening because #5 is going to help you do this painlessly for the customer. 4. How to Deliver the Message About Rate Increase Send an email dedicated to this message. Don’t bury it in something else like so many trainers and health coaches bury offers. If you’re selling something specific or have a very specific message, do not water it down. Consider including a short video message from you. You’re going to want to listen to question 5 in order to do this smoothly. Keep it short. Write a script. 5. How to Justify Raising Your Health & Fitness Business Rates This is the gold that I hope you’re still listening to get. Don’t just raise your rates without making it a win win for the customer and you. How can you increase the value of what THEY get when you raise your rates? I just got a letter from one of my lawyers. It read, “in accordance with our letter of engagement effective Jan 1, my rates will increase to ______.” Same service, different rate. It’s accepted with lawyers. It’s not accepted with health and fitness because there are too many choices. So you want to make it way too sweet to leave. What can you ADD? To make this make so much sense for YOU, what you add ideally will NOT negatively impact your time demands. You could add access to another course or tool you’ve already created but that normally did not come with it. You need to be sure that you’ve thought through current and well as new customers. Current customers will ask if they too get it. If they’ve been grandfathered in at an early adopter rate the answer may be no, but we’ll allow you to upgrade for (less than the product or service would usually sell for). I’ve increased the coaching time I spend or additional coaches spend with our clients. There’s a long term strategy to this and it’s not increased profit right away but it is retaining clients longer because they get a strong start. If you’re listening and you’d like to coach on our Flipping 50 team and are a Flipping 50 Menopause Fitness Specialist, reach out via support@flippingfifty.com It’s one of the 3 ways Specialists can earn right away. There you have it. How to increase your health business rates so you can significantly increase your revenue and keep your stress and dropout rate to a minimum. Other Episodes You Might Like: When to Raise Your Rates, Fitness & Health Coaches – Part I https://www.fitnessmarketingmastery.com/raise-your-rates/ How to Raise Your Rates, Fitness & Health Coaches – Part II https://www.fitnessmarketingmastery.com/how-to-raise-your-rates/ How to Charge More, Raise Your Health Coaching Rates, and Not Pee Your Pants Doing It https://www.fitnessmarketingmastery.com/raise-your-health-coaching-rates/ Resources: Menopause Fitness Specialist™ Program: https://www.flippingfifty.com/menopause-fitness-specialist-program-2022/ Health & Fitness Business Scorecard: https://www.fitnessmarketingmastery.com/scorecard Marketing to Women Copywriting Course: https://www.fitnessmarketingmastery.com/copywriting-course WELLPROS mentorship group: https://www.flippingfifty.com/store/uncategorized/fit-pros-health-coaches-monthly-membership-founder/…

She Means Fitness Business

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What I Do When Everything is Going Wrong 30:35

לפני 1 year30:35

30:35

If you’re not already health coaching along with the fitness, I suggest you start. The two major areas to focus on for fitness in midlife: Exercise Every hour outside of Exercise In the exercise itself: Type of exercise and time it’s done Length of the exercise Intensity of the exercise Sequence of exercises Frequency of exercise Rest between exercise Purpose of every exercise and every session …. Each of these has to be related to endocrine status, musculoskeletal status and conditions or injury history. Outside of exercise: Nutrition contributing to the preparation Nutrition contributing to recovery Hydration (for the same) Course correcting to optimize effects of exercise on system (a body under stress can’t exercise hard and get results and eventually more intense exercise will be a part of muscle and bone success) Sleep Stress So there’s a little to unpack during this episode. In fact, that would be an overwhelming amount of information for an episode. That in fact is more like a course (like the Flipping 50 Menopause Specialist Course ). We’re going to focus here on the one biggest thing women want in midlife and find elusive: a flat belly. It’s so tied to metabolism, so we’ll focus on this little slice of information so you can start using it with clients tomorrow! The #1 Key to Helping Clients Get a Flat Belly in Midlife It’s all related to controlling BLOOD SUGAR LEVELS a. Overall reduction b. Reduction of spikes 5 Go-To Flat Belly Strategies to Drip Out for Clients REDUCE OVERALL STRESS. That includes… Monitor Exercise Effects on Your Client. Exercise – walking + strength training are best. The exercise that causes more cortisol is that “moderate level” where after about 45 minutes blood sugar levels tend to increase and stay there.. causing your body to store fat. You can’t both store and burn fat. But women can make a mess of walking and strength training unintentionally too. More is better mentality will kill the positive results they could be getting. Walking after meals is MOST beneficial Brisk walking trumps slow walking Strength training that increases lean muscle tissue makes every other movement or exercise you do daily support blood sugar control: muscle is a sponge for blood sugar Change the order of the foods they’re eating. Changing the sequence you eat foods putting protein and vegetables first and carbs last can change the impact of glucose spikes by 75% Start with Apple Cider vinegar before a meal 1-2 T diluted in a glass of water is proven to significantly reduce blood sugar spikes that occur after meals. 2 More Ways to Help Clients Get a Flat Belly in Midlife Increase movement throughout the day. Even a few minutes of standing pacing, sitting on a desk bike, a few times during the morning and the afternoon reduced post meal blood sugar spikes 17% even when the activity didn’t occur after meals If you know you’re going to eat something that will spike your blood sugar (I like my morning caffeine and unfortunately it spikes my blood sugar – rather than give it up, I’ve decided it stays but afterwards I go for a 30 minute walk every day shortly after when otherwise blood sugar would spike. Go me… and go my matcha! This should be the same for stress…. In an argument, take a walk and blow off steam. Many of us do this naturally and don’t even know it. Moving moves emotions through us but joyful and grief and anger. And it helps keep the blood sugar levels stable. For coaching, these could be dripped out teachable parts of a mini course, a bonus course to live beside your fitness course, or an upsell to a mini course. When female clients come to you for core exercise, it’s often not the right tool for the job. Use that to attract and this to give them what they need. Other Episodes You Might Like: 7 Tips to be a Personal Trainer Every Midlife Woman Wants to Work With https://www.fitnessmarketingmastery.com/be-a-personal-trainer/ 5 Menopause Exercise Programming Tips from Recent Exercise Studies https://www.fitnessmarketingmastery.com/menopause-exercise-programming/ Training Midlife Clients | Zone 2 Training For Menopause: https://www.fitnessmarketingmastery.com/zone-2-training-for-menopause/ Resources: Menopause Fitness Specialist™ Program: https://www.flippingfifty.com/menopause-fitness-specialist-program-2022/ Health & Fitness Business Scorecard: https://www.fitnessmarketingmastery.com/scorecard WellPros Mastermind & Mentorship Group: https://www.flippingfifty.com/WELLPROS Theia Glucose Monitor: https://www.flippingfifty.com/myglucose…

She Means Fitness Business

1
5 Ways to Help Clients with a Flat Belly in Midlife 27:35

לפני 1 year27:35

27:35

If you’re not already health coaching along with the fitness, I suggest you start. The two major areas to focus on for fitness in midlife: Exercise Every hour outside of Exercise In the exercise itself: Type of exercise and time it’s done Length of the exercise Intensity of the exercise Sequence of exercises Frequency of exercise Rest between exercise Purpose of every exercise and every session …. Each of these has to be related to endocrine status, musculoskeletal status and conditions or injury history. Outside of exercise: Nutrition contributing to the preparation Nutrition contributing to recovery Hydration (for the same) Course correcting to optimize effects of exercise on system (a body under stress can’t exercise hard and get results and eventually more intense exercise will be a part of muscle and bone success) Sleep Stress So there's a little to unpack during this episode. In fact, that would be an overwhelming amount of information for an episode. That in fact is more like a course (like the Flipping 50 Menopause Specialist Course ). We’re going to focus here on the one biggest thing women want in midlife and find elusive: a flat belly. It’s so tied to metabolism, so we’ll focus on this little slice of information so you can start using it with clients tomorrow! The #1 Key to Helping Clients Get a Flat Belly in Midlife It’s all related to controlling BLOOD SUGAR LEVELS a. Overall reduction b. Reduction of spikes 5 Go-To Flat Belly Strategies to Drip Out for Clients REDUCE OVERALL STRESS. That includes… Monitor Exercise Effects on Your Client. Exercise – walking + strength training are best. The exercise that causes more cortisol is that “moderate level” where after about 45 minutes blood sugar levels tend to increase and stay there.. causing your body to store fat. You can’t both store and burn fat. But women can make a mess of walking and strength training unintentionally too. More is better mentality will kill the positive results they could be getting. Walking after meals is MOST beneficial Brisk walking trumps slow walking Strength training that increases lean muscle tissue makes every other movement or exercise you do daily support blood sugar control: muscle is a sponge for blood sugar Change the order of the foods they’re eating. Changing the sequence you eat foods putting protein and vegetables first and carbs last can change the impact of glucose spikes by 75% Start with Apple Cider vinegar before a meal 1-2 T diluted in a glass of water is proven to significantly reduce blood sugar spikes that occur after meals. 2 More Ways to Help Clients Get a Flat Belly in Midlife Increase movement throughout the day. Even a few minutes of standing pacing, sitting on a desk bike, a few times during the morning and the afternoon reduced post meal blood sugar spikes 17% even when the activity didn’t occur after meals If you know you’re going to eat something that will spike your blood sugar (I like my morning caffeine and unfortunately it spikes my blood sugar – rather than give it up, I’ve decided it stays but afterwards I go for a 30 minute walk every day shortly after when otherwise blood sugar would spike. Go me… and go my matcha! This should be the same for stress…. In an argument, take a walk and blow off steam. Many of us do this naturally and don’t even know it. Moving moves emotions through us but joyful and grief and anger. And it helps keep the blood sugar levels stable. For coaching, these could be dripped out teachable parts of a mini course, a bonus course to live beside your fitness course, or an upsell to a mini course. When female clients come to you for core exercise, it’s often not the right tool for the job. Use that to attract and this to give them what they need. Resources: Your Business Scorecard: https://www.fitnessmarketingmastery.com/business-scorecard/ Flipping 50 Menopause Fitness Specialist™ Course: https://www.flippingfifty.com/menopause-fitness-specialist-program-2022/ WellPros Mastermind & Mentorship Group: https://www.flippingfifty.com/WELLPROS Theia Glucose Monitor: https://www.flippingfifty.com/myglucose Other Episodes You Might Like: Training Midlife Clients | Zone 2 Training For Menopause: https://www.fitnessmarketingmastery.com/zone-2-training-for-menopause/ 7 Tips to be a Personal Trainer Every Midlife Woman Wants to Work With https://www.fitnessmarketingmastery.com/be-a-personal-trainer/ 5 Menopause Exercise Programming Tips from Recent Exercise Studies https://www.fitnessmarketingmastery.com/menopause-exercise-programming/…

She Means Fitness Business

1
5 Inspired Reasons to Be a Menopause Fitness Specialist 16:06

לפני 1 year16:06

16:06

This list of why serving midlife women, the why to be a Menopause Fitness Specialist encompasses it all. #1 Reason to be a Menopause Fitness Specialist Legacy. How do you think most women drawn to doing this are midlife or approaching it themselves? Or they're slightly younger and they're working with older women, but a little bit wiser maybe beyond their years and want to really leave a legacy. Really. I mean, women in menopause, in early stages, specifically Perimenopause, are also many of them in the workforce. And they're struggling to get support in the workforce. They're struggling with problems with hot flashes with night sweats, leaving them Sleepless in menopause, in the workplace. So they're not functioning as well. So when you can leap in know, how do I pivot? In order to help decrease the signs and symptoms of menopause. You're helping so many things, you're helping the workforce you're keeping absenteeism down, you're increasing and enhancing productivity, and just overall increasing the life and happiness of a single woman and every woman in her ripple effect. Her immediate family and others who either suffer when when she does. #2 Reason to be a Menopause Fitness Specialist This is a very lucrative market. One of the reasons why we're seeing a surge of title menopause expert menopause and coach, menopause lifestyle coach. Without the education certification qualification, experience, history proven track record. We're seeing a title acquired in minutes but the knowledge the experience level, the credibility and the ability to create consistent, predictable results reliably, is not yet there. And this is where we can give you the formula that has been proven. First of all, based on science of 30 year history and then based on these last 10 years of being proven. And if it wasn't proven, or thrown out, we've dialed it in. It's done for you. And we can stand on our trademark copyrighted property and say, here's what works. #3 Reason to be a Menopause Fitness Specialist Community. You get a community of coaches, and right now an opportunity to congregate with this community and get support with your marketing and your PR, your ways of attracting new clients and of being sure that you're way ahead of them. Asking what's next? What now, when that first program or that first challenge is done these are such important pieces of what you're going to do. #4 Reason to be a Menopause Fitness Specialist Freedom. About 52 million women are in menopause right now. There are women who you're able to work with and set your own time. You get to change and set your own schedule when you're the boss, which is what we want as much and maybe some would say more than the money is that we want freedom and flexibility. It takes a community who can say do you realize what you're doing? Do you realize that you're doing this yourself? Why don't you change that class? Have it at an earlier time, have it in the morning habit at lunch? Don't have it in the evening. You may not attract the same people; they may not be able to go with you. Okay, attract other people who can have the availability that you also have. These things are, are really key. And one advantage of being a flipping 50 Menopause fitness specialist is that you can realize that you too were thinking a little bit crazy and that limiting beliefs are really a piece of what stopped us knowing we can see it so well in somebody else. But when you're in the frame, you can't necessarily see yourself what mistakes you might be making. So this community is really, really key and critical. #5 Reason to be a Menopause Fitness Specialist Last but not least, this market is not going away. So women are going to continually go through menopause. If we can capture them when they're 30 and they're 40 If you get that thriving program going there's no reason why you can't rinse and repeat, keep growing, it's scaling it and expanding to the women you're working with now will be 10 and 15 years old or soon, there will be something else that they need in addition to what you've already given them. For those women who have daughters, younger friends, you're going to be able to attract and expand to them. How can you reach midlife already in better shape. You've got an expansive service but you're not all over the board. You can create a program, drill down deeper that program and offer it in so many different ways. Then expand from that program. Once it's up and running, it's already working. And there you have it. For my Flipping 50 Menopause Fitness Specialists, what would you add? And what about you? Have you got a community? A market begging for clued-in competent and confident professionals? Do you have a future that looks extremely bright where you can develop a niche and serve it exclusively instead of jumping all over trying to be a jack (or jill) of all trades? Resources: Your Business Scorecard: https://www.fitnessmarketingmastery.com/business-scorecard/ Marketing to Women Copywriting Course: https://www.fitnessmarketingmastery.com/copywriting-course/ Flipping 50 Menopause Fitness Specialist™ Course: https://www.flippingfifty.com/menopause-fitness-specialist-program-2022/ Other Episodes You Might Like: Training Midlife Clients | Zone 2 Training For Menopause https://www.fitnessmarketingmastery.com/zone-2-training-for-menopause/ 3 Ways to Coach Menopause Clients Out of Mistakes https://www.fitnessmarketingmastery.com/coach-menopause-clients/ The #1 Way to Reach More New Fitness Customers https://www.fitnessmarketingmastery.com/1-way-reach-new-fitness-customers/…

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