125 - “I Saw Your Ad—But Didn’t Buy”: Fixing the Fan Follow-Up Funnel

Sports Marketing Machine Podcast

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Is your ad traffic up but ticket sales down? In this episode, Jeremy Neisser dives into the most overlooked reason sports teams struggle to convert traffic into revenue: misaligned messaging and retargeting.

He outlines a smarter, segmented funnel approach that turns casual ad viewers into committed buyers. Learn how to optimize each stage of your ad strategy—from TOFU to BOFU—and stop wasting budget on clicks that don’t convert.

Key Topics Covered:

• Why more traffic isn’t always better (and can even hurt your results)
• The hidden danger of relying solely on ROAS
• How to fix message and audience misalignment
• Building segmented funnels: TOFU, MOFU, BOFU explained
• Matching ad creative to the fan’s buying journey
• Recognizing and preventing ad fatigue
• Leveraging video views, cart activity, and timing for retargeting
• Creative that converts: proof over promotion

Timestamps:

• 00:00 – Understanding the Conversion Problem
• 04:11 – Rebuilding the Retargeting Funnel
• 09:00 – Creating Effective Ad Creative
• 11:27 – Key Takeaways and Final Thoughts

Call to Action:
📥 Grab the free audience segmentation download at sportsmarketingmachine.com/125
📞 Want a free single-game ticket sales audit? Schedule a call directly with Jeremy.

Quote Pulls / Social Teasers:

• "Eyeballs don’t equal buyers."
• "More traffic isn’t always better—especially if it’s the wrong traffic."
• "A good ROAS can hide weak performance."

Keywords:
sports marketing, ad conversion, retargeting, ticket sales, audience targeting, ad creative, marketing strategy, conversion optimization, sports teams, advertising effectiveness, ticket marketing

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