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135: The Simplest Way to Build (and Justify) a Marketing Budget
Manage episode 513416171 series 3467449
תוכן מסופק על ידי Jeremy Neisser. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Jeremy Neisser או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
In this episode of The Sports Marketing Machine, Jeremy Neisser breaks down a simple, data-driven way to build — and defend — your marketing budget. Forget complicated spreadsheets and vague “awareness goals.” Jeremy shows how using your single game ROI as your north star can turn every budget request into a business case. Learn how to project spend, justify investment, and track your performance with a system built specifically for sports teams.
Key Topics Covered
- The easiest way to calculate single game ROI (and why it’s your strongest budget tool)
- How to project next year’s budget using last year’s data
- Proving efficiency gains to leadership with small, measurable improvements
- The 70-30 rule for smart budget allocation (sales vs. awareness)
- Why simplicity sells: how to make your budget “bulletproof” in one conversation
- Tracking ROI month-by-month like an investor — not a guesser
- Turning your marketing budget into an investment plan
Chapters
00:00 – Building a Marketing Budget Framework
01:01 – Understanding Single Game ROI
04:05 – Projecting Future Budgets with Historical Data
07:53 – Improving Marketing Efficiency
10:10 – The 70-30 Rule for Budget Allocation
12:35 – Tracking ROI and Adjusting Strategies
14:54 – Key Takeaways for Marketing Directors
Call to Action
Want help connecting your ad data to your ticketing results so your next budget meeting is a breeze? Head to SportsMarketingMachine.com
to grab time with Jeremy and build your marketing ROI dashboard.
Episodes mentioned:
Episode 67 – Why Your Return On Ad Spend (ROAS) is WRONG – Case Study
Episode 111 – Building Your Marketing Budget Like a Funnel: Awareness to Action
Episode 125 – “I Saw Your Ad—But Didn’t Buy”: Fixing the Fan Follow-Up Funnel
Episode 121 – How Video Content Makes Paid Traffic Easier (and Cheaper)
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