Episode 122 - The Next Phase of the Smoothie Wars

Startup Confidential

Disclaimer: I am an advisor to Once Upon a Farm, which produces smoothies for tiny kids but do not hold equity in the company

The battle for the freshly blended home smoothie is on. You would think this is something for bagged produce, but it's the latest packaged food competition. Daily Harvest appeared online in 2015 to challenge Dole fruit’s near monopoly on frozen smoothie kits and fruit for the home blender. Where is all this going? And what can we learn from this new category?

Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

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