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Understanding Customer Lifetime Value for Startup Growth: Sophia Yen, founder of Pandia Health
Manage episode 290918155 series 2885828
תוכן מסופק על ידי Shauna Armitage. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Shauna Armitage או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Sofia Yen, MD. is the CEO and co-founder of Pandia Health. It is the only doctor-led and founded, women-led and founded birth control delivery company. She graduated from MIT, UCSF Medical School, and UC Berkeley’s MPH program and has 20+ years of experience in medicine. She is a Clinical Associate Professor at Stanford Medical School and a mother of 2 daughters.
In this episode, Sophia discusses the strict regulations of the medical space and how she has to navigate them from a business perspective. She also talks about how to balance your customer acquisition cost (CAC) with your customer lifetime value (LYV) to save money while gaining new customers.
Listen in to hear about the trials and tribulations Sophia went through with using advertising and also turning customer engagement into conversions. Check out Sophia's episode here.
Connect with your host on Instagram @shauna.armitage and visit www.startuprenegades.com/become-a-renegade to join the free Renegades Community.
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