Marketing Part 2 - Expos - Choosing your Location

Steve Saporito Education

So choosing our location. So obviously for a promotional stand like Jason's, we did a tour of the hotel. They sort of had already decided. But when I came, he said, look, you can also do something. Now, you know where that area is of the hotel where the games area was.
There's two glass rooms. He said, we can do something in here. So they basically have meetings and stuff, which for me, our avatar isn't in that bar, really. There's that whole gallery in front of the lifts where all those paintings were.
We could have filled that entire gallery, which, again, for me, people that are going to those restaurants at the other end where it actually is situated, receptions there, it's going to be a higher traffic area.
The brand of renaissance that is not only pet friendly, I think it's a difference between pet friendly and pet encouraged. So this particular space hotel is pet encouraged. So that's part of that decision.
If we're going to be running this sort of a promotion for pets suits that so think about the avatar that's going to that area. When it comes to an expo, you decide on the expo. Now there's a big decision on where am I going to have the stall.

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