Marketing Part 2 - Expos What to Look for

Steve Saporito Education

Okay? So the next thing is what to look for when you're booking a promotional space. So the first thing is that we need to look for whether this area or this location matches your avatar. And if it doesn't, don't do any more work.
It's a no. So a lot of the times we get these phone calls with buyer sales pretty much on advertising space in a magazine or advertising space somewhere. We used to get them for expos as well because we used to do a lot of expos.
And then we'd ring us saying, hey, we had somebody cancel. We have an expo on next week. If you want a stand, a normal stand that we would take is about $8,000. Are we going to give it to us for 2000?
But if it was at one of their baby expos that I know when I do my research that people that are going are not paying. I've already heard on the radio that, come and get your free sample bags. And it's all about free giving out free stuff.
Nobody's paid to get in. This is not my avatar, okay? Because people that are going to that tend to be people that are just going in and what they I've seen it happen. They line up at the Hines, it's a baby food stand, and they go and get their promotional bag because they get two free jars of baby food.

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