How we tripled our ASP by being proactive with pricing | Rohit Chhabra (W Energy, Omnigo)

Street Pricing with Marcos Rivera

Have you ever felt tangled in the web of SaaS pricing strategies, wishing for a guiding light? Well, look no further, because Rohit Chhabra, Chief Product & Technology Officer at W Energy is here to unravel the complexities of SaaS monetization. In our conversation, we dissect the art of aligning pricing models with both product lifecycles and market penetration goals. Rohit shares stories about deconstructing a bewildering pricing strategy, shedding light on the importance of clear communication with both customers and sales teams.

You’ll hear about the evolution of usage-based pricing and the emergence of value-based models in the SaaS landscape. Rohit shares some complexities of customer engagement and usage patterns, emphasizing proactive vendor-client relationships and the pitfalls of underutilization. For any SaaS leader or enthusiast, this episode offers an array of actionable insights on monetization, pricing, and packaging strategies.

In this episode:

• (0:00:00) - Lessons on Pricing Strategies - Rohit Chhabra engages in a thorough discussion about the crucial role of pricing alignment, and how such strategies are intricately tied to the product lifecycle, affecting every stage from introduction to maturity and decline.
• (0:14:06) - The Importance of Aligning SKUs With Pricing and Packaging- Delving into SKU rationalization, and how it can greatly enhance sales efficiency by reducing complexity, thus streamlining the process of upselling and cross-selling paths for a more streamlined and customer-centric approach.
• (0:21:19) - The Advantages of Usage-Based Pricing and Value-Based Models – Benefits of usage-based pricing are brought to light. This includes the early detection of customer attrition and the ability to focus more directly on Return on Investment (ROI), ensuring a more efficient allocation of resources.
• (0:30:06) - Encouraging Initiative: The First Step Towards Success in SaaS Leadership - Rohit underscores the pivotal role of initiative in SaaS leadership, highlighting the importance of empowering individuals and teams to take the first steps towards success, fostering a proactive and growth-oriented environment.

• (0:31:06) - Wrapping Up: Valuable Insights on Pricing Strategies - Final thoughts on pricing strategies, with a particular emphasis on the value of proactive customer engagement.
• (0:32:07) - Rohit’s favorite 90s hip hop song

Welcome to Street Pricing, the only show where proven SaaS (Software as a Service) leaders share their mindset and mistakes in pricing so we can all stop guessing and start growing. Street Pricing is hosted by Pricing I/O CEO and Pricing Coach, Marcos Rivera, sought after slayer of bad pricing. With 20 years of pricing expertise, he has helped price over 200 SaaS products and coached over 100 SaaS CEOs and counting! From the streets of the Bronx to CEO, Marcos wants to take the guessing out of pricing.

Resources:

Rohit Chhabra LinkedIn

W Energy

Marcos Rivera LinkedIn

Email for a consultation