Episode 15: This Stuff Makes My Brain Hurt! SEO, SEM, Marketing & Branding featuring Daniel Sanchez

Stuff You Wish You Learned in Grad School with Jennifer Agee, LCPC

During this episode, I talk with Daniel Sanchez (he/him) about online marketing. You’ve heard of SEO (and maybe SEM) and I interview Daniel about all the things therapists need to know to understand the simple and cost-effective ways we can level up our online marketing.

Daniel helps therapists create Brand Identity and to ensure that their digital footprint is creating traffic to their website and social media. Daniel develops a brand kit for therapists, offers website development, and ensures that there are solid SEO protocols for the therapists' online presence. Daniel is also an expert in Google Ad Words and is looking forward to helping therapists at the retreat with the practice tools they need to drive traffic to their website and other online profiles.

TOPICS IN THIS EPISODE:

• SEM vs SEO
• Using Google My Business to increase traffic to your website
• How to get top position on search engines
• Is CPC – Cost Per Click worth the investment
• Pay to Play with Google
• Brand Marketing and Brand Design - here are the essentials
• Recent changes to Google algorithm and AI that effect SEO
• What must be included in your website to attract a new audience and drive traffic to your site
• Strategies for therapists who want to be on social media and those who do not
• Social Media content planning

OFFERS & HELPFUL LINKS:

· Daniel’s website

• Marketing for Mental Health Professionals Facebook Page

· Jennifer Agee coaching page

· Counseling Community Facebook community

· Counseling Community Instagram

· Alaskan Cruise: Experiential Therapeutic Intervention Training for Therapists June 3-10, 2023

· Cabo, Mexico: Dreamer’s Retreat for Entrepreneurial Therapists October 6-8, 2022