Celebrating Non-Conformity: Embracing Indian Culture and Revolutionizing Fashion with Jessel Taank, Founder of ŌUSHQ, Fashion Publicist, & RHONY Star

Superwomen with Rebecca Minkoff

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Despite being British-born, Jessel Taank, fashion publicist and RHONY star, considers herself first and foremost Indian. While Jessel deeply loves her culture, she isn’t afraid to take the path less followed.

Following in the footsteps of her famous photographer uncles, Jessel moved to New York to pursue a career in fashion. Ultimately leading her to a career as a fashion publicist representing some of of the biggest names in the industry. While sourcing pieces for her wedding in 2014, Jessel had an aha moment. Her adoration for Indian fashion led her to found ŌUSHQ, an e-commerce platform that empowers Indian designers to gain international visibility. According to Jessel, Indian designers have never had a better time than now to stand out from the crowd.

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