Ep96. “I Can’t Afford It” Really Means “Your Offer Isn’t Worth It” (Fix It Now)

Swift Coaches Academy: Conversations with Zenia Wood

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🎙 Today we’re talking about…
👉🏻 Why “I can’t afford it” is usually an excuse, not a real objection
👉🏻 How to build certainty in your clients (and boost conversions!)
👉🏻 Ways to add massive value to your offer without spending more time
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In this episode, we cover:

• Why people are still spending despite economic uncertainty—they just need to feel it’s worth it
• The mindset shift to understand that when your offer is irresistible, people will find the money
• Key questions to ask potential clients to understand their confidence levels in your program before even discussing price
• Three areas where clients need confidence to say “yes”: themselves, you, and your program
• Building a “value stack” that makes your offer feel worth way more than the price

Try These Questions with Potential Clients:

• “On a scale of 1 to 10, how confident are you that this is the right program to reach [their goal]?”
• Or, “What would need to happen for you to be fully confident this is right for you?”

If you can reduce their concerns, guarantee a clear pathway, and focus on their outcomes, the conversation moves to: “Alright, so what can you afford?”

Ready to level up your business?
If you’re a coach or health pro aiming for $20k months and beyond but don’t know where to start, we can show you the proven steps that have worked for over 172 other coaches.
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Follow Zenia Wood on Instagram: @zeniawoodofficial
Watch the full episode on Youtube: Zenia Wood Official
Until next time and in whatever you do, Move Swiftly.