Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Welcome to our wellness podcast series. Hear our trusted Mid-Atlantic Permanente Medical Group physicians and healthcare professionals talk about everyday wellness topics, specific areas of health, and more!
Welcome to our wellness podcast series. Hear our trusted Mid-Atlantic Permanente Medical Group physicians and healthcare professionals talk about everyday wellness topics, specific areas of health, and more!
Listen as Stephen Scranton, MD joins our hosts to discuss how to manage seasonal allergies. For more information about allergies, use our health encyclopedia. Visit kp.org/health and type in "allergies."
Listen as board-certified physician, Deepali Kothary, MD discusses the importance of partnering with your physician for the best menopausal care. This conversation focuses on how we can manage physical and emotional changes that occur with menopause and perimenopause. For more information, visit: kp.org/selfcareapps to access emotional wellness tools kp.org or the Kaiser Permanente app to start an e-visit You are Not Broken-Podcast * Come as You Are by Emily Nagoski * North American Menopause Society * *Any external resources mentioned or included in this episode are not accredited or endorsed by the Mid-Atlantic Permanente Medical Group (MAPMG). Reference to the resources does not represent approval by MAPMG of any of the products, services, or opinions in the resources or of any corporation, organization, or individual associated with the resources.…
Listen as Ashley Miller, MD joins our hosts to talk about what Seasonal Affective Disorder is, and how to manage it. Resources: Behavioral Health Phone Number (for Kaiser Permanente members): 1-800-777-7904 Blog post about Seasonal Affective Disorder If you or someone you know is having a mental health emergency, please call 988 or go to the nearest hospital.…
Listen as Margaret Schwiesow, DO joins our hosts to discuss what plant-forward eating is, the health benefits, and how to get started. Resources: Visit kp.org to learn more about plant-based eating. Read Dr. Schwiesow's blog post about plant-based eating here. To make an appointment with a nutritionist, message a member of your Health Care Team.…
Listen as Wellness Coach, Jen Miller, joins our hosts to discuss what self-compassion is and how to practice it. Resources: Self-Compassion Overview - Video Are You Too Hard On Yourself? - Article Healthy Thinking Self-Compassion for the Serious and Skeptical Self-Compassion by Kristin Neff* The 5-Day Self-Compassion Challenge with Kristin Neff & Christopher Germer* *Any external resources mentioned or included in this episode are not accredited or endorsed by the Mid-Atlantic Permanente Medical Group (MAPMG). Reference to the resources does not represent approval by MAPMG of any of the products, services, or opinions in the resources or of any corporation, organization, or individual associated with the resources.…
Listen as Daniel Albertus, MD, and Farhan Merali, MD provide recommendations on how to prevent and treat common eye issues. To start an E-Visit, log in to your kp.org account or use the Kaiser Permanente app.
Listen as Ross Goodwin, MD, joins our hosts to discuss how parents can approach mental health with their children. Visit kp.org/selfcareapps to access Calm and other emotional wellness tools Visit findyourwords.org for teen and young adult mental health resources For non-emergency mental health care, please call 1-866-530-8778 If you are experiencing a mental health crisis, call, text, or chat 988 for assistance.…
Listen as our hosts James Boyle and Amy Kayser, MPH, CHES talk about the programs the Health Engagement department offers our members, such as Wellness Coaching and Health Education classes! Visit kp.org/classes - to view a full list of our classes and programs, and register for on-demand classes Visit kp.org/appointments or call 1-800-777-7904 to register for live classes & wellness coaching Visit kp.org/healthieryou/mas to check out our video library Visit kp.org/wellnesscenter/mas to check out the Wellness Center…
Vanessa Valero, RD, joins our hosts to discuss how to set sustainable goals for your overall well-being. Resources: SMART Goal Tipsheet SMART Goal episode Visit kp.org/healthyliving for more resources on weight management, mental health, and more. Visit kp.org/selfcareapps to access wellness tools. Visit kp.org/classes to learn more about our weight control class. To make a wellness coaching appointment: Visit kp.org/appointments, OR Call the Contact Center at (800)-777-7904 TTY 711 , 24 hours/7 days a week, OR Ask a member of your health care team to schedule an appointment…
Michele Arthurs, MD, joins our hosts to discuss how to stay healthy during the holiday season, and how to set yourself up for success in every aspect from healthy eating to stress management. Resources: Visit kp.org/healthyliving for resources on weight management, mental health, and more. Visit kp.org/selfcareapps to access wellness tools, such as Calm, Ginger, and myStrength. To make a wellness coaching appointment: Visit kp.org/appointments Call the Contact Center at (800)-777-7904 TTY 711, 24 hours/7 days a week Ask a member of your health care team to schedule an appointment…
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