How to create the perfect alignment between sales & marketing with Nimmy from Siemplify

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Manage episode 298345625 series 2922782
על ידי Carmel Yoeli & Asaph Schulman, Carmel Yoeli, and Asaph Schulman התגלה על ידי Player FM והקהילה שלנו - זכויות היוצרים שמורות למפרסם, לא ל-Player FM, והשמע מוזרם ישירות מהשרתים שלכם. הירשמו כדי לעקוב אחר עדכונים ב-Player FM, או הדביקו את כתובת העדכונים באפליקציות פודקאסט אחרות.
Hi techies, On today’s episode, all the way from Boston, we’re excited to host Nimrod (Nimmy) Reichenberg, the CMO of Siemplify and previously Algosec and Nextnine. We had a great conversation (in Hebrew) about the delicate relationship between marketing and sales and how to make it a true partnership. We talked about the pros/cons of various metrics marketing could be measured on in order to ensure a true alignment with sales and what other metrics can be used as leading indicators to ensure you’re on track. Nimmy also shared some of his best-kept secrets on building a strong and healthy partnership between sales & marketing. Enjoy! Carmel & Asaph

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