E27: How to capture demand and create demand at scale in 2021 – with Chris Walker

Techie Talkie

Player FM - Internet Radio Done Right

הוסף לפני four שנים

תוכן מסופק על ידי Carmel Yoeli & Asaph Schulman, Carmel Yoeli, and Asaph Schulman. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Carmel Yoeli & Asaph Schulman, Carmel Yoeli, and Asaph Schulman או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

Species Unite

1
Trevor Ritland: The Golden Toad 34:01

לפני 5 weeks34:01

הפעל מאוחר יותר

רשימות

לייק

אהבתי

34:01

I think you could probably go back and track the stages of grief, probably that is what I went through. But I think if you do it right, you end up at acceptance. And that's where I ended up. And that's not to say that I've fully accepted the idea that the golden toad is extinct. Personally, I do still hold out hope that it could still be out there in those forests." - Trevor Ritland This conversation is with Trevor Ritland, who—along with his twin brother Kyle—authored The Golden Toad . The book chronicles their remarkable journey into Costa Rica’s cloud forest, once home to hundreds of brilliant golden toads that would emerge for just a few weeks each year—until, one day, they vanished without a trace. What began as a search for a lost species soon became something much more profound: a confrontation with ecological grief, a meditation on hope, and a powerful call to protect the natural world while we still can. Links: SpeciesUnite.com Kyle and Trevor: https://kyleandtrevor.com/ Instagram: https://www.instagram.com/adventureterm/ Goodreads - https://www.goodreads.com/book/show/222249677-the-golden-toad Amazon - https://www.amazon.com/Golden-Toad-Ecological-Mystery-Species/dp/163576996…

לפני 4 שנים 45:58

MP3•בית הפרקים

(Episode Language: English)

Hi Techies,

On today’s episode, we’re excited to host Chris Walker, the CEO of Refine Labs.

Chris is a true thought leader in B2B tech marketing and the host of the highly popular “State of demand gen” podcast. What we love about Chris is that he’s a serial smasher of conventional wisdom. He continuously challenges the norms we are all used to thinking of as marketing facts.

We speak about:

How attribution today is broken, how it leads companies in the wrong path and how to do it right.

How Chris views the world split between capturing demand and creating demand and how much effort and budget should go into each.

Why podcasting is so effective for creating demand and how to be successful at it

Enjoy!

Episode Resources:

1. https://www.refinelabs.com/

2. https://open.spotify.com/show/1AJwHPDw2RuybeMnn7CnNP

29 פרקים

#טכנולוגיה #עסקים #חינוך #Carmel Yoeli & Asaph Schulman #Asaph Schulman #Carmel Yoeli

Techie Talkie

E27: How to capture demand and create demand at scale in 2021 – with Chris Walker

Techie Talkie

published לפני 4 שנים

שתפו

MP3•בית הפרקים

(Episode Language: English)

Hi Techies,

On today’s episode, we’re excited to host Chris Walker, the CEO of Refine Labs.

We speak about:

How attribution today is broken, how it leads companies in the wrong path and how to do it right.

How Chris views the world split between capturing demand and creating demand and how much effort and budget should go into each.

Why podcasting is so effective for creating demand and how to be successful at it

Enjoy!

Episode Resources:

1. https://www.refinelabs.com/

2. https://open.spotify.com/show/1AJwHPDw2RuybeMnn7CnNP

29 פרקים

#טכנולוגיה #עסקים #חינוך #Carmel Yoeli & Asaph Schulman #Asaph Schulman #Carmel Yoeli

כל הפרקים

Techie Talkie

1
E29: How to make ABM work for your company – with Ohad from Tytocare 43:00

לפני 4 years43:00

43:00

(Episode Language: Hebrew) Hi Techies, On today’s episode, we host Ohad Pollak, the VP Marketing of Tyto Care, an exciting healthcare tech company and formerly from Seebo and Verint. Ohad breaks down what ABM means for your demand gen, inbound/outbound SDRs and product marketing. How to align sales and marketing across ABM initiatives and why he considers LinkedIn to be his main ABM tool. Enjoy!…

Techie Talkie

1
E28: How to create the perfect alignment between sales & marketing – with Nimmy from Siemplify 38:30

לפני 4 years38:30

38:30

(Episode Language: Hebrew) Hi Techies, On today’s episode, all the way from Boston, we’re excited to host Nimrod (Nimmy) Reichenberg, the CMO of Siemplify and previously Algosec and Nextnine. We have a great conversation about the delicate relationship between marketing and sales and how to make it a true partnership. We talk about the pros/cons of various metrics marketing could be measured on in order to ensure a true alignment with sales and what other metrics can be used as leading indicators to ensure you’re on track. Nimmy also shares some of his best-kept secrets on building a strong and healthy partnership between sales & marketing. Enjoy!…

Techie Talkie

1
E27: How to capture demand and create demand at scale in 2021 – with Chris Walker 45:58

לפני 4 years45:58

45:58

(Episode Language: English) Hi Techies, On today’s episode, we’re excited to host Chris Walker, the CEO of Refine Labs. Chris is a true thought leader in B2B tech marketing and the host of the highly popular “State of demand gen” podcast. What we love about Chris is that he’s a serial smasher of conventional wisdom. He continuously challenges the norms we are all used to thinking of as marketing facts. We speak about: How attribution today is broken, how it leads companies in the wrong path and how to do it right. How Chris views the world split between capturing demand and creating demand and how much effort and budget should go into each. Why podcasting is so effective for creating demand and how to be successful at it Enjoy! Episode Resources: 1. https://www.refinelabs.com/ 2. https://open.spotify.com/show/1AJwHPDw2RuybeMnn7CnNP…

Techie Talkie

1
E26: What the future of the technology marketing world looks like – with Eleanor Kalina 31:03

לפני 4 years31:03

31:03

(Episode Language: Hebrew) Hi Techies, Today on the show, we are honored to host Eleanor Kalina who until recently was Jolt's CMO, and before that the Creative Director of Wix, for a talk on the trends in the world of technology and how marketing is affected by them. The sharp (and determined) Eleanor shares with us why the marketers she loves are usually the entrepreneurs of the companies she follows and why the ability to tell a story is so important in today's competitive world. We also talk about the role of the modern marketing manager and how to build a community and a circle of "brand friends" around the company. Until the next episode!…

Techie Talkie

1
E25: What do the hot brands in the consumer world look like and what can be learned from it in B2B companies? – with B2C king Dan Eblagon 48:48

לפני 4 years48:48

48:48

(Episode Language: Hebrew) Hi Techies, So, in the new episode of Techie Talkie, we were honored to host CMO, advertiser, investor, B2Cs community founder and marketing stand-up comedian Dan Eblagon for a fascinating chat about the hottest B2C / D2D brands and what makes them so? Why do the most creative ideas sometimes fail miserably? What B2B can learn from the B2C world and vice versa? And what the hell is the new category called HENRYs? Good times. Episode Notes: Maapilim, Shookit, Oatly, Lemonade, AVIS, Headspace, Slack, TikTok, Casper…

Techie Talkie

1
E24: How to be a B2B Marketing leader – with Dave Gerhardt 51:49

לפני 4 years51:49

51:49

(Episode Language: English) Hi Techies, On this special episode of Techie Talkie we have the pleasure of hosting a real B2B tech marketing celebrity - Dave Gerhardt. Dave is the former CMO of Drift and currently the CMO of Privy, founder of the DGMG Community, a successful podcast host and a copywriting magician. So what does Dave’s marketech stack look like? What are his favourite brands? And how on earth did he become such a damn good copywriter? Dave also shares how he views a brand story and strategy and gives us his tip for avoiding glorious failures :) Join us in this gold nugget episode because as Dave says: “No one ever went to school for B2B Marketing” Enjoy!…

Techie Talkie

1
E23: How to build a powerful Brandformance machine generating millions of users – with Nadia Hitman, JoyTunes 34:58

לפני 4 years34:58

34:58

(Episode Language: English) Hey Techies, On today’s show, we host Nadia Hitman, the VP of Brand marketing at JoyTunes, one of Israel’s most successful B2C companies, with millions of users and insane growth. So how does Nadia do trendjacking? How did JoyTunes build the world’s largest music learning community on Facebook? and what does 'brandformance' even mean? JoyTunes is also using a fairly unique unique pods / guilds structure to operate that was introduced by Spotify and Netflix, so we also touch on how this works for their marketing efforts. (En)JoyTunes!…

Techie Talkie

1
E22: How to reinvent an entire industry and compete with monsters – with Tamir Jerby from Lemonade 38:21

לפני 5 years38:21

38:21

(Episode Language: Hebrew) Hi Techies, So today on the show, we host the man and the legend, Tamir Jarby, VP of Growth for the technology and insurance company Lemonade (and formerly of Fiverr, Conduit and 888). First of all - for those who do not know Lemonade - your loss. Lemonade strives to make its customers fall in love with the company even though they are an insurance company. So how do you do such a wonderful thing? Tamir shares what the hell VP of Growth is, how Lemonade copes with incredible courage and creativity with its huge competitors and how his team works to achieve the tremendous growth that Lemonade is experiencing. Have a pink day!…

Techie Talkie

1
E21: How can you too write a LinkedIn post that a million people will read – with Jonathan (Yoni) Raveh 46:12

לפני 5 years46:12

46:12

(Episode Language: Hebrew) Hey Techies, So today on the show, we have the honor of hosting Yoni Raveh, who is leading the Thought Leadership strategy and community at AppsFlyer. So how do you start writing posts that get significant exposure on LinkedIn? Is a shorter or longer post better? How to harness the company's employees to the effort, how to measure the impact of the activity and what is the most important rule in Yoni's eyes to generate real interest in your company (and how is it related to the Fight Club movie?)? Yoni pampers us with lots of tips with which AppsFlyer leverages LinkedIn, and which anyone can start implementing tomorrow morning. Did you enjoy the episode? Thank Yoni and write a post about it! Episode Resources: 1. Chris Walker - refine labs 2. Oren's $210M funding post: https://www.linkedin.com/posts/orenkaniel_faith-is-taking-the-first-step-even-when-activity-6625404583357272065-KiBk 3. Ziv Peled's 'CSM shouldn't sell' post: https://www.linkedin.com/posts/zivpeled_customersuccess-strategy-technology-activity-6622477208533426176-lRF- 4. Debora Cohen's 'Translation isn't Localization' post: https://www.linkedin.com/posts/debora-cohen_marketing-growth-localization-activity-6714181519918948352-NBmx…

Techie Talkie

1
E20: How to run a successful rebranding process and stay alive – with Nilly Assia 32:02

לפני 5 years32:02

32:02

(Episode Language: Hebrew) Hey friends, So, today we are honored to host Nilly Assia, VP of Marketing at MDGo, a company that develops life-saving technology for drivers who have been in road accidents. Nilly shares her experience leading five (!!!) successful branding processes and gives champion tips that will make your branding process process in the fastest and most successful way. When is it right to start such a process? How do you manage the expectations of the various factors? Who should be involved? How do you harness those who are not involved? And of course, how to launch the new brand at a good and successful time. All this and many more gems in a special chapter on branding, Enjoy! Episode Notes: 1. IKEA lamp ad - https://www.youtube.com/watch?v=dBqhIVyfsRg…

Techie Talkie

1
E19: How unique content that people are willing to pay for generates Gong 3,000 demo requests per quarter – with Udi Ledergor 1:02:46

לפני 5 years1:02:46

1:02:46

(Episode Language: Hebrew) Hello friends , So, in a particularly long and fascinating episode, from San Francisco via Zoom, we were pleased to host Udi Ledergor, Gong's VP of Marketing who recently raised $200 million at a value of $2.2 billion. (Respect) Udi tells us why they recently decided to change the category in which Gong competes, how exactly they did it and what a tremendous impact a change of one word in describing the category had on the company. We talk about Gong's well-oiled content machine, how it all started, what Udi's philosophy is to start the marketing system in a young company and what they did to reach the 3,000 demo requests they received through their website in the last quarter. Udi explains how they got 3,000 people to sign up for their first virtual conference and 1,200 to attend the event itself. He also shares amazing tips on how to make your conference so successful, fun and most of all different! Until the next episode!…

Techie Talkie

1
E18: How to do laser-targeted marketing for your target audience – with the Idan Hershkovich 33:48

לפני 5 years33:48

33:48

(Episode Language: Hebrew) Hello friends, So, one of the hot topics in the B2B marketing world today is ABM or Account Based Marketing. The intention is basically highly targeted marketing to a very specific profile of companies or to a closed list of potential customers. In this episode filmed and recorded in 30 BC - about 30 days before anyone knew what Corona was - we host Idan Hershkovich, Cato Networks' VP of marketing who boasts a black belt at ABM. He came here to teach us how to do ABM properly and gives us a glimpse into the crazy ABM machine he built. Warning - You may be exposed to technologies that you previously thought only security forces could access. Enjoy! Episode Notes: 1. Techtarget.com 2. Influ2.com 3. Everspring.com 4. Metadata.io…

Techie Talkie

1
E17: How to get your site to top the search results – with Yoav Vilner 34:17

לפני 5 years34:17

34:17

(Episode Language: Hebrew) Hi Friends, So fun that the closure has been lifted (for now) and we can go back to broadcasting. Exciting! So, this week, in an episode filmed before anyone knew who Dekel Vaknin was, we host Yoav Vilner Online Marketing and Organic Promotion Guru, and former CEO of the Digital Agency Ranky. Yoav helps us to sort out which of the 200 parameters that Google considers in ranking each site are the most significant, what myths may have worked once but today will only do you harm (and God forbid punishment from Google) and how to build a long-term SEO strategy. Yoav also shares great tools to promote your website and get tons of free traffic. Enjoy! Episode Resources: Quicksprout.com Backlinko.com Buzzsumo.com Hubspot.com Moz.com SEMrush.com Ahrefs.com…

Techie Talkie

1
E16: How to stay relevant and survive as a marketing manager in such a dynamic world – with Yam Regev 32:17

לפני 5 years32:17

32:17

(Episode Language: Hebrew) Hello friends, So, this week in the program we were happy to host Yam Regev, a dear man who is the entrepreneur and VP of Marketing at Zest, a company that distills high quality content in the field of marketing and builds a customized professional development path for anyone. Kind of like the Spotify of professional content from the world of marketing. So what do we have in this episode? We talk about the phenomenal launch Zest made for their new product, in which they harnessed their users to spread the word and generated 6,700 new registered users. We learn what the learning patterns of 100,000 Zest users are and what the hot topics are right now. We share tips on how to manage your learning in the most effective way. And in conclusion Yam also shares with us who are the marketing leaders that he personally follows. In the spirit of the election atmosphere, if you enjoy our chatter, do not forget to vote for Techie Talkie and rate us on your favorite podcast platform. Thanks for listening Episode Notes: 1. Brian Balfour - Reforge (formerly, VP Growth @ Hubspot) 2. Hiten Shah - FYI (formerly, Kiss Metrics, Crazy Egg) 3. Andrew Chan - Partner @ Sequoia (formerly Head of Growth @ Uber)…

Techie Talkie

1
E15: How to Build an Outstanding Brand – with Jonny Steel, Payoneer's VP of Marketing 52:21

לפני 5 years52:21

52:21

(Episode Language: English) Hey friends, So, this time at Techie Talkie, we were honored to host Jonny Steel, VP of Marketing at Payoneer, one of the most successful high-tech companies in Israel that employs 1,500 people and has an annual sales turnover of hundreds of millions of dollars. In the episode, we talk about a lot of interesting things that Payoneer is doing to promote itself, including the Payoneer Forum - a series of events that Payoneer organizes in 30 cities around the world that reach 1,500 people. How did they start with this? What is the secret to successful events? And why you should start and take the first steps in that direction. Johnny also shared with us how they built a well-known and successful global brand in Payoneer, how they tell the company's story to potential customers and how they give the company's customers a stage in different ways like the global awards program where they hand out prizes to their special customers. Finally, we talked about the subtraction method, which he and the marketing team use to increase the creative thinking process. Happy listening. Episode Resources: 1. Share the load - https://www.youtube.com/watch?v=vwW0X9f0mME&feature=youtu.be 2. Google Search: Reunion - https://www.youtube.com/watch?v=gHGDN9-oFJE&feature=youtu.be…

Techie Talkie

1
E14: How to win at the public relations game with and without a PR agency – with Roni Floman from Optibus 28:33

לפני 6 years28:33

28:33

(Episode Language: Hebrew) Hi friends, So in the new episode of Techie Talkie, we host Roni Floman, VP of Marketing for Optibus and formerly VP of Marketing for Game Effective (and author with 5 books in her repertoire) We talk about a topic that worries many marketers - how to get exposure for your company in the media in the best way? At what stage should you (if at all) work with a public relations agency and how best to work with a PR agency? Why is it important to build a relationship with the relevant journalists? Enjoy.…

Techie Talkie

1
E13: How to work properly with analysts and achieve exceptional results – with Lisa Bennett from Cultura 38:04

לפני 6 years38:04

38:04

(Episode Language: English) Hey Techies, So this time around, we have an episode (in English) about a particularly interesting & challenging topic - the elusive Analyst Relations (AR). So how can your company become a category leader (if such a category even exists) by working with Gartner, Forrester and what’s the value of it anyway? There seems to be many companies out there that aren’t quite sure how to master this area and the awesome Lisa Bennett who’s been leading marketing for video platform giant Kaltura over the last 12 years, was kind enough to share her vast experience with us. We covered how to build your company’s Analyst Relations strategy, how to foster a healthy relationship with the analyst community, how to leverage the local sales team of the various analyst firms to get added value, what the hell is the difference between a Briefing and an Inquiry and how to get value from the analyst firms without spending a dime! Viva La MQ, Asaph & Carmel…

Techie Talkie

1
E12: How a post-business blog received 20,000 shares and how to harness open source for content marketing needs – with Amit Ashbel 29:39

לפני 6 years29:39

29:39

(Episode Language: Hebrew) Hello friends, This time we have the honor of hosting Amit Ashbel, Cognigo's VP of Marketing (recently acquired by NetApp) and the former Director of Product Marketing at Checkmarx, one of the largest cyber companies in Israel. In this episode we focus on the topic of content strategy and how to produce content that overcomes the noise and gives a significant impact to the company. We talk about the cyber lab that was set up in Checkmarx for marketing purposes and the tremendous effect it had. How can you harness open source products that compete with your product in order to promote yourself? And how to leverage the Github open source community for content distribution and marketing. We also ask each guest about their “unforgettable move” and their “glorious failure”. Cheers, Carmel and Asaph…

Techie Talkie

1
E11: An open conversation with the entrepreneur and serial investor (the one who feeds Mark Zuckerberg) Oren Dobronsky 39:18

לפני 6 years39:18

39:18

(Episode Language: Hebrew) Hi Techies, So in this episode we have the honor to host Oren Dobronsky, a successful serial entrepreneur and investor, the owner of the Oren Hummus chain which is actually the Abu Hassan of Silicon Valley and perhaps most importantly - a generous philanthropist. So how does Oren choose the start-ups in which he invests? How is he different in his method from other investors? What is the key measure for a company's success and what is the best method for measuring Product Market Fit? Later in the program we also talk about the Clear Giving venture which we are all involved in and the tremendous change it is bringing to the world of donations through technology. Another interesting detail that we did not get to talk about in the program - Oren is the man to thank for the direct flight - Tel Aviv > San Francisco. As an entrepreneur at heart, Oren decided that a direct flight was necessary, and got 10,000 people to sign a petition and pledge that they would fly such a route if it existed. In the end, United decided to try this much-needed route, and today the route already works on a daily basis and is considered one of the company's most profitable lines. This is a welcome initiative by Oren that connects two such significant global high-tech centers, and its contribution to the local high-tech industry is enormous. With so much talk about hummus, our appetite opened up. So bye for now. Resources and information shared in this episode: 1. The formula for measuring product market fit - https://firstround.com/review/how-superhuman-built-an-engine-to-find-product-market-fit/ 2. The ClearGiving site - https://cleargiving.com/…

Techie Talkie

1
E10: How to invent a new standard and get the whole market to work – with Dana Zelitzki from Valens 32:10

לפני 6 years32:10

32:10

(Episode Language: Hebrew) Hey friends, In this episode we host Dana Zelitzki, VP of Marketing for Valens, a super successful semiconductor company that operates in the worlds of audio and video. Dana shares with us the company's unique marketing strategy which was based on creating a standard and establishing a standard organization that made the company a world leader in its field and swept away hundreds of companies, most of them significantly larger than Valens. So how do you even get started on building a standard? How did the certification program they launched create a large community of affiliates who spread the gospel, and can a standard that leads the category in one area continue to lead in another category as well? In this program we also started a new section where the interviewees share their “unforgettable move” and their “glorious failure” and what (hopefully) they learned from it. See you next episode.…

Techie Talkie

1
E9: How to build a successful technology company without sales people – with Ran Avrahamy from AppsFlyer 27:40

לפני 6 years27:40

27:40

(Episode Language: Hebrew) Hello Techies, After selling his company to Google, Ran Avrahamy joined as the first marketing man at AppsFlyer, the company that makes Mobile Attribution, a solution used by most of the market today or anyone who wants to understand where their traffic is coming from and how campaigns work. We're talking about the company that carved on their banner to be Customer Driven which leads to zero churn and also about the fact that the company is marketing oriented and until recently had no sales people at all. We also touch on the change that has taken place in the B2B world in recent years regarding sales processes. Since the information about the product and the company is available to everyone online, the power has passed from the seller's side, to the buyer's side. The buyer in any company is no longer the one who makes senior decisions, but the users themselves who often need one tool or another to perform their job and are able to make an independent decision. There are two schools in the B2B world: ‘Go Big or Go Home’, and the mantra that Ran believes in ‘Be Everywhere’ The same mantra has led to the fact that although the company does a lot of online marketing, it also produces conferences at a dizzying rate of close to 200 conferences a year of various kinds, and we are talking about the value it brings to the company. As always, we would love to hear feedback from you of any kind and if you enjoy, share the love - pamper the episode with five stars and share with others :) Have fun!…

Techie Talkie

1
E8: How to build a well-oiled marketing machine with high scale – with Omer Shai from Wix 32:03

לפני 6 years32:03

32:03

(Episode Language: Hebrew) Hello friends and happy after-the-holidays to all, We are pleased to open the first day of returning to routine with a special episode with one of Israel's leading marketing executives - Omar Shai from Wix, who manages a global marketing team of 300 people and an annual budget of $200 million. One of the largest orders of magnitude that an Israeli technology company has. So what did Wix do when it first started that small companies could learn from? What does Omer believe in terms of building a successful marketing strategy? How does Wix divide the budget between Performance and Brand and what does Omer think about advertisements in the Super Bowl, after 5 consecutive years of Wix advertising there? And of course he shares lots of examples of super creative campaigns that are the very characteristic of Wix and will inspire you.…

Techie Talkie

1
E7: How to do creative technology marketing – with Sophie Melnik from Outbrain / Tabula 28:59

לפני 6 years28:59

28:59

(Episode Language: Hebrew) Hey friends, Sophie Melnick, former VP of Marketing of Outbrain and one of the founders of the G-CMO Forum of VPs of Global Marketing, joins us in this episode of Techie Talkie to share her thoughts on how to tell the company's story and convey your message in different and varied ways, providing some examples of creative campaigns she had that made a significant impact. Sophie also talks about the bustling Global CMO community. Pleasant listening!…

Techie Talkie

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E6: How to build a vibrant community and how to become a superhuman marketing man – with Tommy Barav from Supertools 31:52

לפני 6 years31:52

31:52

(Episode Language: Hebrew) Hi Techies, In this episode we are happy to host the entrepreneur and superhuman marketing manager - Tommy Barav. Beyond being an excellent marketer, Tommy is also the founder and leader of the Supertools community, a community designed to unite people who want superpowers in the tech world. Tommy produces two of the most successful technological podcasts in Israel and in the past he was the marketing manager of a cyber company for the automotive world, Argos, which was sold for $450 million. He was also in the founding team in Israel of the world's largest accelerator, MassChallenge. Tommy recounts how he founded the successful and vibrant Supertools community which has, after a year of operation, 12,000 members, why he restricted the entry of new members and how he built a content program tailored to what community members want to consume. In addition, as an expert in productivity and tools for the superhumans, Tommy shares practical tips and tools with the help of which each of us can maximize our productivity and manage the work day more effectively. Pleasant listening! The tools Tommy talks about in this episode: 1. DeckRobot: https://deckrobot.com/ 2. Magic Spreadsheet: https://magicspreadsheet.com/ 3. FB newsfeed eradicator: https://chrome.google.com/webstore/detail/news-feed-eradicator-for/fjcldmjmjhkklehbacihaiopjklihlgg?hl=en…

Techie Talkie

1
E5: How to tell your company's story in the most effective way – with Yishay Yovel 39:20

לפני 6 years39:20

39:20

(Episode Language: Hebrew) Hey friends, Especially in honor of the start of the school year, a fascinating new chapter in which Yishay Yovel, Cato networks' CMO, former senior manager at Imperva and Trusteer's VP of Marketing (acquired by IBM for $850 million) teaches and shares his vast knowledge of the world’s Product Marketing with special emphasis on the world of Cyber. If you are a cyber marketing manager, this is an episode you do not want to miss! Yishai shares his credo regarding Product Marketing - how to tell your company's story in a way that leaves no "holes" in it, the importance of visual illustration of the solution and what the hell is Architectural Depositioning and how it can help you. We also dive into more tactical things that work great at Cato, like Lead Scoring that works differently from most organizations, and get a glimpse into the sophisticated Account Based Marketing engine they built from a combination of systems that allows the identification of potential customers' intent. Pleasant listening! Recommended Books: 1. Story telling - “The Back of the Napkin: Solving Problems and Selling Ideas with Pictures” 2. Inbound Marketing - The story of scaling Hubspot from $0 to $100M ARR by Mark Roberge (awesome book!) - “The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million”…

Techie Talkie

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E4: How to incorporate video into your marketing strategy and why it matters at all – with Hila Shitrit Nissim 29:46

לפני 6 years29:46

29:46

(Episode Language: Hebrew) Hey friends, Did you know? A website that has a well-made video increases its chances of appearing on the first page of Google by 53 times! In this episode, Hila Shitrit Nissim, VP of Communications at Promo Dot Com, shares many more things we never knew in the video world and gives tips for champions. We are talking about what characterizes videos that work well on Facebook where 85% of the audience watches them without sound, compared to videos that work well on YouTube. Hila tells how, with a small investment, they created a short video in the promo that created a big buzz in the exhibition in which they participated, and how the company leverages video ads for the purpose of recruiting employees and human resources in general. And on that note - if you hear us as a podcast, remember that you can also watch the filmed episode on Facebook and YouTube. See you in the next episode!…

Techie Talkie

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E3: How to do creative marketing as part of the product and successful online campaigns – with Elad Simon 35:17

לפני 6 years35:17

35:17

(Episode Language: Hebrew) Hey friends, In this episode, Elad Simon, currently the CEO of Craft and formerly the VP of Google and Taboola, shares with us a number of successful campaigns that he ran at Google that were mainly offline campaigns. Yes, Google does offline campaigns too, so why not you? So what did Google learn from sending 4 million envelopes (with a stamp) a year? Elad also shares his mantra about how marketing should work with the company's product and the opportunities to produce WOW moments in the customer experience, as part of the product that customers will eventually talk about and make a significant business impact. Enjoy!…

Techie Talkie

1
E2: How to create a category and set up the marketing array from scratch – with Shmuli Goldberg 35:16

לפני 6 years35:16

35:16

(Episode Language: English) What’s up Techies? So this time around, we’re hosting the mighty Shmuli. Shmuli is the master of setting up successful marketing teams from scratch and scaling companies. He’s already done that successfully three times at Clicktale, Feedvisor and Lawgeex, and he’s just getting started doing it for the forth time at Identiq. In our chat, Shmuli shares his thinking around building a new category and how beneficial this is for kickstarting a new company in the market. He also provides fascinating marketing campaigns he has executed, like that one time his content became that industry’s bible, and was downloaded 6,000 times in 48 hours. Or the other time he created content which Gartner ended up copying from. Or the ultimate PR campaign that got his company 600 mentions in the top media outlets globally, and created an inflow of leads that lasted a whole year. Be warned - this is not an episode you can miss! Enjoy!…

Techie Talkie

1
E1: How to be critical and creative as a marketing manager – with serial entrepreneur Iris Shoor, CEO and founder of Oribi 32:06

לפני 6 years32:06

32:06

(Episode Language: Hebrew) In the premiere episode of the podcast, we were honored to host one of the most esteemed entrepreneurs in Israel - Iris Shoor, the founder and CEO of Oribi and the owner of the successful blog Startupiko where she honestly and inspiringly shares the complex journey of setting up and managing a startup. What is special about Iris, beyond her exceptional modesty and focus, is that Iris is the epitome of critical thinking and the ability to think outside the box. She does not fall into the conventions that everyone adheres to and each time re-cracks the way to reach the company's target audience in the most effective way. In this episode Iris shares her credo on branding in a young startup company like Oribi and their unique online marketing methodology. Iris explains how they put tremendous effort into marketing without overloading the internal resources devoted to building the product and of course what worked and did not work for them along the way. Iris explains her interesting concept called A / Z Testing, why it is more relevant than A / B Testing especially for small companies, and the importance of creative and different ideas in their marketing strategy! Happy listening!…

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Techie Talkie « » E27: How to capture demand and create demand at scale in 2021 – with Chris Walker

E27: How to capture demand and create demand at scale in 2021 – with Chris Walker

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The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

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E27: How to capture demand and create demand at scale in 2021 – with Chris Walker