E26: What the future of the technology marketing world looks like – with Eleanor Kalina


Manage episode 293230865 series 2922782
על ידי Carmel Yoeli & Asaph Schulman, Carmel Yoeli, and Asaph Schulman התגלה על ידי Player FM והקהילה שלנו - זכויות היוצרים שמורות למפרסם, לא ל-Player FM, והשמע מוזרם ישירות מהשרתים שלכם. הירשמו כדי לעקוב אחר עדכונים ב-Player FM, או הדביקו את כתובת העדכונים באפליקציות פודקאסט אחרות.
(Episode Language: Hebrew) Hi Techies, Today on the show, we are honored to host Eleanor Kalina who until recently was Jolt's CMO, and before that the Creative Director of Wix, for a talk on the trends in the world of technology and how marketing is affected by them. The sharp (and determined) Eleanor shares with us why the marketers she loves are usually the entrepreneurs of the companies she follows and why the ability to tell a story is so important in today's competitive world. We also talk about the role of the modern marketing manager and how to build a community and a circle of "brand friends" around the company. Until the next episode!

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