Test. Optimize. Scale. #168 "You need fresh creative to reenergize the campaign."w/Kevin Lee

Test. Optimize. Scale.

My guest is Kevin Lee! Kevin is Co-Founder and Executive Chairman of Didit a leading digital marketing and technology firm. Since 1996, Didit has been helping clients win, across industries, from the Fortune 500 to startups. While Didit started in SEO and PPC search, over the last 5 years Didit has made 11 acquisitions to transform itself into a full service marketing firm while retaining technology at the core. Kevin continues to invent new technology platforms for Didit and new marketing ideas for clients. Kevin also co-founded We-Care.com which has generated $8+ million generated for nonprofits. Kevin Lee, is a true Digital Marketing pioneer and gives back to the industry regularly via 4 books, 500+ speaking engagements, and 780+ published columns as well as being a founding SEMPO Board Member. Kevin received his MBA from Yale University in 1992 and lives in Manhattan with his wife (a New York Psychologist) and kids.

Social and Website: Linkedin: https://www.linkedin.com/in/variousventures/ Website: https://didit.com/

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