Test. Optimize. Scale. EP #172 "Scale Your Success by Doing One Thing Extremely Well" W/ Chirag Sagar

Test. Optimize. Scale.

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Black Mirror Season 7 28:30

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We're trying something different this week: a full post-show breakdown of every episode in the latest season of Black Mirror! Ari Romero is joined by Tudum's Black Mirror expert, Keisha Hatchett, to give you all the nuance, the insider commentary, and the details you might have missed in this incredible new season. Plus commentary from creator & showrunner Charlie Brooker! SPOILER ALERT: We're talking about the new season in detail and revealing key plot points. If you haven't watched yet, and you don't want to know what happens, turn back now! You can watch all seven seasons of Black Mirror now in your personalized virtual theater . Follow Netflix Podcasts and read more about Black Mirror on Tudum.com .…

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Test. Optimize. Scale.

Test. Optimize. Scale. EP #172 "Scale Your Success by Doing One Thing Extremely Well" W/ Chirag Sagar

Test. Optimize. Scale.

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Social and Website: Linkedin: https://www.linkedin.com/in/chiragsagar/ Website: https://missionmatters.com/

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Test. Optimize. Scale.

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Test. Optimize. Scale. #197 "The work you put in today builds your growth tomorrow."W/Steven Schneider 40:37

לפני 5 ימים40:37

40:37

My guest this week is Steven Schneider. The Co-Founder and CEO of TrioSEO, where he helps SaaS and B2B brands drive high-intent organic traffic with 100% human-written content. His team specializes in bottom-of-the-funnel blogs, sales pages, and SEO strategies that directly connect businesses with ideal customers. Before launching TrioSEO, Steven scaled a portfolio of 40 blogs to 7-figures in just three years using pure SEO, without relying on paid ads or social media. Today, Steven is teaming up with entrepreneurs Connor Gillivan and Nathan Hirsch, known for building and exiting multiple 6, 7, and 8-figure businesses. After growing FreeUp to over $12M in annual revenue, they are now applying their proven SEO strategies to help TrioSEO clients achieve sustainable, scalable growth. Socials and website Linkedin: https://www.linkedin.com/in/schneis/ Facebook: https://www.facebook.com/trioseo1 X: https://x.com/trioseo Website: https://trioseo.com/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency…

Test. Optimize. Scale.

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Test. Optimize. Scale. #196 “Fail fast. Learn faster.” W/Chris Van Dusen 45:53

לפני 12 ימים45:53

45:53

My guest this week is Chris Van Dusen, a Senior Partner at Solyco Capital, a vertically integrated PE/VC firm providing capital and operational support to late-stage startups and growth companies. With over $20M in marketing leadership experience, he helped drive a $75M exit as Chief Growth Officer at Balanced Health Botanicals and has worked across high-growth sectors from CBD to CPG and spirits. Chris also co-founded Surf City Still Works, raising $3.7M and scaling it into a 25,000 sq ft production facility—the first of its kind in Orange County. A former founder, operator, and marketing agency leader, he brings deep expertise in capital strategy, brand growth, and building companies from the ground up. Socials and website Linkedin: https://www.linkedin.com/in/chrismvandusen/ Facebook: https://www.facebook.com/christophervandusen Instagram: https://www.instagram.com/chrismvandusen X: https://x.com/vandusen Website: https://linktr.ee/chrismvandusen Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency…

Test. Optimize. Scale.

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Test. Optimize. Scale. #194 "Brand loyalty fuels long-term business growth." W/Christopher Treloar 40:42

לפני 26 ימים40:42

40:42

My guest this week is Christopher Treloar, The Chief Executive Officer and Principal Accounting Officer of PLNTBurger. Chris has spent his career exclusively in restaurant operations. With a strong background in multi-unit operations management, team development, and systems innovation, Chris is a visionary leader who has consistently driven success in the food service industry. His dedication to excellence, data-driven decision-making, and people-focused approach make him a standout CEO in the field. His commitment to developing systems and procedures, combined with his strong analytical skills, has left a lasting impact on the organizations he's been a part of. Socials and website Linkedin: https://www.linkedin.com/in/christopher-treloar-0baaaa99/ Company LinkedIn: https://www.linkedin.com/company/46679956/admin/dashboard/ Website: https://www.plntburger.com/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency…

Test. Optimize. Scale.

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Test. Optimize. Scale. #193 "You can’t scale from 1 to 100 without a tight, dialed-in strategy." W/Andrew Barrow 53:12

לפני 5 weeks53:12

53:12

My guest this week is Andrew Barrow! Andrew built his first website at just 12 years old, getting an early start in ad tech back in the late ’90s. Since then, he’s led major digital campaigns for brands like Verizon and The CW and driven key partnerships at companies including Penske Media Corporation and MediaMath. Today, as Founder and President of Revenue Arc, Andrew combines data-driven insights, emerging technology, and a collaborative approach to help brands and agencies grow—without the traditional fee structure. Outside of work, he enjoys time with his wife and two kids and volunteers with organizations like SCORE, helping small businesses tap into the power of AI and advertising. Socials and website Linkedin: https://www.linkedin.com/in/barrowandrew/ Company LinkedIn: https://www.linkedin.com/company/revenuearc/ Website: https://www.revenuearcmarketing.com/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency…

Test. Optimize. Scale.

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Test. Optimize. Scale. Episode #192 “The foundation of success starts with step one” W/Tom Winter 54:58

לפני 6 weeks54:58

54:58

My guest this week is Tom Winter, the Chief Growth Officer and Co-founder of SEOwind, an AI-powered writing tool that creates content that actually ranks on Google and drives organic traffic. With nearly a decade of experience as Co-founder at DevSkiller where he helped corporations like Tata Consultancy Services and General Motors streamline tech recruitment, Tom combines technical expertise with a no-nonsense marketing approach. His experience extends to roles as Managing Partner at GetFound.pl, an Inbound Marketing Agency, Advisor at Eye One, and Chief Growth Officer consultant at Reffine. Tired of empty promises in the marketing world, Tom specializes in metrics-based strategies that bridge the gap between marketing and sales results. He's scaled his company from zero to customers in over 100 countries by focusing on growth hacking, content marketing, and AI-driven solutions. What sets Tom apart is his ability to develop frameworks that have helped companies achieve 10x growth through optimized content processes, coaching growth teams, and transforming businesses into sales machines. In today's conversation, Tom will share actionable insights that go beyond buzzwords to deliver real impact. Socials and website Linkedin: https://www.linkedin.com/in/tom-winter/ Website: https://seowind.io/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency…

Test. Optimize. Scale.

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Test. Optimize. Scale. Episode #191 “Vision Guides Teams While Demands Limit Growth" W/ Christian Ray Flores 49:21

לפני 7 weeks49:21

49:21

My guest this week is Christian Ray Flores. A high-performance coach, entrepreneur, international recording artist, and philanthropist with a story that spans continents and industries. From a childhood as a refugee in Chile to becoming a pop star in Eastern Europe, launching award-winning media ventures, and leading global philanthropy—his journey is a masterclass in resilience, reinvention, and impact. With a master’s in economics and fluency in four languages, Christian has built and advised startups, raised millions for businesses and missions, and coached top executives, founders, and creatives to sustained peak performance. He co-founded Third Drive Media, producing content that moves audiences and fuels innovation, and leads Xponential, where he empowers high achievers to maximize success and significance. As host of the Headspace by Christian Ray Flores podcast and author of Little Book of Big Reasons to Love America, he speaks globally on leadership, mindset, and the habits that create extraordinary lives. Socials and website Linkedin: https://www.linkedin.com/in/christianrayflores/ Website: https://www.xponential.life/ Instagram: https://www.instagram.com/christianrayflores/ Facebook: https://www.facebook.com/christianrayflores1 Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency…

Test. Optimize. Scale.

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Test. Optimize. Scale. Episode #190 “The act of trying something new is the key to success" W/Andrew Geisel 43:19

לפני 8 weeks43:19

43:19

My guest this week is Andrew Geisel. The Co-Founder and Head of Growth at Citizens, a hospitality brand redefining the modern café experience. With a deep passion for coffee and community, Andrew sharpened his expertise at one of Australia’s premier coffee brands before channeling his skills into building Citizens into a fast-growing, investor-backed business. His background in architecture, construction, and commercial real estate gives him a unique edge in developing standout café spaces that seamlessly blend design, functionality, and brand identity. As Citizens expands across the U.S., Andrew’s strategic vision and hands-on leadership are driving its growth into a category-defining brand. Socials and website Linkedin: https://www.linkedin.com/in/andrew-geisel-59793117b/ Website: https://www.citizens.coffee/ Check out the Citizens Coffee raise page: https://www.startengine.com/offering/citizens-coffee Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency…

Test. Optimize. Scale.

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Test. Optimize. Scale. EP #189 "Turn your customers into owners." W/Darren Marble 50:55

לפני 9 weeks50:55

50:55

This week on Test. Optimize. Scale. My guest is Darren Marble, a pioneering force in democratizing investment opportunities through media and technology. As the Executive Producer of Going Public®, he's revolutionizing how viewers engage with business television – creating the first show where audiences can invest in featured companies while watching in real-time. The groundbreaking series is set to launch its third season exclusively on 𝕏 in Spring 2025. Darren is also the CEO of Issuance, a leading SaaS investment platform that's facilitated over $300 million in securities investments. His entrepreneurial journey has attracted backing from some of the most respected names in venture capital and business, including Cyan Banister of Long Journey Ventures, fashion mogul Chris Burch, Acorns' Co-founder Walter Cruttenden, and Computershare Co-founder Chris Morris. A sought-after voice in the intersection of entertainment and finance, Darren's insights have been featured in major publications including the Wall Street Journal, New York Times, Forbes, and the Los Angeles Business Journal. He's raised $10 million for his own ventures and continues to push the boundaries of how media can transform investment opportunities for everyday people." Socials and website Linkedin: https://www.linkedin.com/in/darrenmarble/ X: https://x.com/darrenmarble Website: issuance.com Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency…

Test. Optimize. Scale.

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Test. Optimize. Scale. Episode #187 "If the success of the business is based on the owner it’s not scalable" W/Jeff Carlton 47:29

לפני 12 weeks47:29

47:29

My guest this week is Jeff Carlton, a Certified Business & Executive Coach with FocalPoint who brings an extraordinary blend of military leadership and business expertise to the coaching world. With over 30 years as a military officer and fighter pilot, Jeff has navigated both the skies and complex organizational challenges. His background includes serving as a USAF Inspector General, where he mastered the intricacies of compliance and auditing systems. Jeff's unique perspective combines his aerospace engineering education and Master's studies in aviation business with hands-on experience in strategic planning and continuous process improvement. His high-level security clearance and experience managing critical projects have given him invaluable insights into leadership under pressure. Today, he channels this wealth of experience into helping executives and businesses reach new heights through strategic coaching and consulting. Drawing from his military precision and business acumen, Jeff helps leaders develop clear flight paths to their goals. Socials and website Linkedin: https://www.linkedin.com/in/jeff-g-carlton/ Website: https://jeffcarlton.focalpointcoaching.com/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency…

Test. Optimize. Scale.

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Test. Optimize. Scale. Episode #186 “Understand What Success Looks Like” W/Simon Penson 49:20

לפני 13 weeks49:20

49:20

My guest this week is Simon Penson. Having started his career in journalism, he quickly became captivated by the power of audience building across all platforms. His expertise grew to encompass digital marketing, business leadership, strategy, and growth. His natural enthusiasm for innovation led him to establish, grow, and successfully sell two digital businesses, while continuing to pursue opportunities aligned with emerging consumer behavior trends. Throughout his journey, he gained valuable insights into building and scaling digital businesses effectively, mastering the complexities of M&A to maximize exit value. This experience formed the foundation for Scaled, a consultancy dedicated to guiding the next wave of agency leaders in building profitable businesses through to successful exits and beyond. His passion for technology remains strong, as he actively invests in founder-led businesses, contributing both capital and experience. He serves as a partner in Haatch Ventures, a leading early-stage B2B SaaS investment fund. Drawing from his extensive background, he now applies his expertise as a digital-focused NED, NxD, and Chair, helping private equity firms acquire and develop outstanding companies. His approach combines deep digital understanding with practical business experience, making him a valued advisor in the digital business landscape. Socials and website Linkedin: https://www.linkedin.com/in/simonpenson/ Website: https://simonpenson.co.uk/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency…

Test. Optimize. Scale.

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Test. Optimize. Scale. Episode #185 “Be Creative with Connecting to People” W/Jenny Kassan 54:06

לפני 14 weeks54:06

54:06

My guest this week is Jenny Kassan, Jenny is an attorney, coach, and ecosystem builder focused on capital access for underrepresented entrepreneurs. Jenny earned her J.D. from Yale Law School and a masters degree in City and Regional Planning from UC Berkeley. She is the author of Raise Capital on Your Own Terms: How to Fund Your Business without selling Your Soul. Jenny co-founded the Sustainable Economies Law Center, the Force for Good Fund, and Opportunity Main Street. Socials and website Linkedin: https://www.linkedin.com/in/jennykassan/ Website: https://www.jennykassan.com Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency…

Test. Optimize. Scale.

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Test. Optimize. Scale. Episode #184 “Go out there and experience how beautiful life truly is.” W/Eddie Tobler 52:59

לפני 16 weeks52:59

52:59

My guest this week is Eddie Tobler, a seasoned expert in corporate governance and shareholder relations with over 15 years of industry experience. Currently serving as the Managing General Partner at West Coast Stock Transfer Corp, Eddie has established himself as a trusted advisor in the Community and Regional Banking sector, particularly specializing in guiding banks through public market transitions and M&A processes. Prior to his current role, Eddie spent a decade as the Director of Shareholder Services at Issuer Direct Corporation, where he honed his expertise in corporate actions and shareholder communications. His commitment to community service is exemplified through his nearly six-year tenure as a Foundation board member at Harnett Health, where he contributed to advancing healthcare initiatives in North Carolina. Based in the Fayetteville area, Eddie brings unique insights into the intersection of corporate governance, community banking, and shareholder relations. His particular focus on banks navigating the complexities of public markets makes him an invaluable voice in today's financial landscape." Socials and website Linkedin: https://www.linkedin.com/in/eddie-tobler/ Website: https://westcoaststocktransfer.com/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency…

Test. Optimize. Scale.

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Test. Optimize. Scale. Episode #183 “There's Less Pain Asking For Help than Finding Out you Need it Later.” W/Karl Dakin 52:02

לפני 17 weeks52:02

52:02

My guest this week is Karl Dakin. Karl is a seasoned entrepreneur and capital strategist with over four decades of experience in transforming innovative ideas into thriving businesses. As the founder of Dakin Capital LLC and an adjunct professor at the University of Denver's Daniels College of Business, Karl has pioneered the "Motivated Money Method," a unique approach to capital raising that focuses on aligning investor goals with entrepreneurial visions. His expertise spans multiple industries, from wellness and air disinfection technology to sustainable workforce housing. Currently serving as the Chief Financial Officer of Splish Naturals, Karl continues to drive innovation in the CBD wellness sector while maintaining his role as a dedicated educator and business coach. A passionate advocate for small businesses, Karl combines legal expertise with strategic vision to help entrepreneurs navigate the complex landscape of business growth. His work in opportunity zones, strategic planning, and international financial transactions has established him as a trusted advisor for businesses looking to make a meaningful impact. Whether sharing insights on capital acquisition or discussing the future of entrepreneurship, Karl brings practical experience and fresh perspectives to every conversation, helping shape the next generation of business leaders while fostering an environment where innovation thrives. Socials and website Linkedin: https://www.linkedin.com/in/karldakin/ Website: http://dakincapital.com/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency…

Test. Optimize. Scale.

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Test. Optimize. Scale. Episode #182 “Why are people investing, and what are they excited about?” W/Brian Belley 58:43

לפני 19 weeks58:43

58:43

My guest is Brian Belley, Brian is the Vice President of Product at KingsCrowd and a prolific angel investor who has backed over 220 private startups through equity crowdfunding and private syndicates. As the founder of Crowdwise.org and VentureWallet.co (acquired by KingsCrowd in 2021), Brian has established himself as a leading voice in the democratization of private investing. Beyond his investing activities, Brian serves on the Board of Directors for the Crowdfunding Professional Association and NE FIRST, where he helps shape the future of retail investing and robotics education. A self-taught developer and experienced engineering leader, he spent over a decade in the Defense & Space industry before focusing on fintech and startup investments. Brian holds a Master's in Aerospace Engineering from USC and combines his technical expertise with a passion for making private market investing accessible to everyone. As an advisor and mentor, he helps startups navigate the complexities of crowdfunding campaigns, drawing from his unique perspective as both an investor and platform builder." Social and Website: Linkedin: https://www.linkedin.com/in/brianbelley/ Website: https://kingscrowd.com/companies/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency…

Test. Optimize. Scale.

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Test. Optimize. Scale. Episode #181 “I was proud we stayed true to ourselves" W/Ryan Schwartz 57:30

לפני 20 weeks57:30

57:30

My guest is Ryan Schwartz, Ryan is a life-long storyteller with a passion for products that enrich the lives of consumers. Previously, Ryan brought his collaborative spirit to film production as a writer/producer/director and lead a full-service interactive marketing agency specializing in web designs, branded creative content, viral marketing, and print/marketing collateral. Today, Ryan brings his voice and passion to RYCA’s mission to improve lives through better oral care. Leading with gratitude and heart, Ryan has assembled a world class team at RYCA because he knows great people can make great things. Social and Website: LinkedIn: https://www.linkedin.com/in/ryan-schwartz-9754565/ Website: https://encompassbrush.com/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency…

Test. Optimize. Scale.

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Test. Optimize. Scale. Episode #180 “Draft your message to connect with your community" W/Devin Thorpe 59:56

לפני 22 weeks59:56

59:56

My guest is Devin Thorpe, a champion of social good and pioneer in social entrepreneurship. As a journalist, author, and speaker, Devin has dedicated his career to helping solve the world's biggest problems. He's the founder of the Your Mark on the World Center and author of multiple books on using money for good. Through his work, he's helped nonprofits raise over $500 million for worthy causes. A former CFO and business professor at the University of Utah, Devin pivoted from traditional finance to focus on impact investing and social entrepreneurship. He's interviewed over 1,200 changemakers and social entrepreneurs, sharing their stories through Forbes and his "Superpowers for Good" program. His insights have been featured in Forbes, Entrepreneur, and SUCCESS Magazine. Join us as we explore Devin's unique perspective on how businesses can be a force for good and his proven strategies for creating sustainable social impact while maintaining profitability. Social and Website: LinkedIn: https://www.linkedin.com/in/devinthorpe/ Website: https://www.devinthorpe.com/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency…

Test. Optimize. Scale.

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Test. Optimize. Scale. Episode #179 “Find that skill, do your research, get your team and launch!" W/Benji Taylor Jones 48:45

לפני 23 weeks48:45

48:45

My Guest is Benji Taylor Jones, an accomplished co-founder of Innovative Capital Law and a powerhouse in the evolving landscape of modern finance. With a track record of advising on multi-billion dollar transactions, she bridges the gap between traditional capital raising and cutting-edge FinTech solutions. Her expertise spans from guiding startups through crowdfunding campaigns to orchestrating complex M&A deals for public companies and venture capital funds. Currently serving on council at Smith Anderson, Benji has pioneered innovative funding approaches that blend traditional private placements and angel investments with emerging technologies like blockchain smart contracts and digital assets. Her unique toolbox of financial strategies has helped countless companies navigate both conventional and alternative paths to raising capital, making her one of the most versatile and forward-thinking legal advisors in the industry. Join us as we dive into Benji's insights on the future of capital raising and how companies can leverage both traditional and innovative funding mechanisms to fuel their growth. Linkedin: https://www.linkedin.com/in/benji-taylor-jones/ Website: https://www.smithlaw.com/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency…

Test. Optimize. Scale.

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Test. Optimize. Scale. Episode 178 “Remain honest and authentic to what you’re doing" W/Michael Marquardt 57:30

לפני 24 weeks57:30

57:30

My guest is Michael Marquardt. Michael is currently the CEO of Epi One, leading a cutting-edge biotech startup that is on a mission to revolutionize early cancer detection and accurate diagnosis. With over 25 years of global experience in healthcare and technology sectors, he is passionate about ending cancer as we know it, for everyone, after losing several loved ones to the disease. His dedication to fighting cancer led to him being elected to the national board of the American Cancer Society in 2018. Social & Website LinkedIn: https://www.linkedin.com/in/marquardtglobal/ Website: https://epi-one.com/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency…

Test. Optimize. Scale.

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Test. Optimize. Scale. Episode 177 “Customer Care is all About Serotonin" W/Seymour Segnit 1:02:29

לפני 25 weeks1:02:29

1:02:29

Here's the replay of our first-ever live broadcast of Test. Optimize. Scale.! For episode 177, we’re excited to welcome Seymour Segnit, founder and CEO of MAGFAST, a company that has raised over $9.2 million on Netcapital. With extensive experience at firms like Ogilvy & Mather and Saatchi & Saatchi and as a co-founder of a Silicon Valley startup, Seymour combines his expertise in customer experience and product innovation to drive MAGFAST’s success. Don’t miss this live session as Seymour shares his journey, insights on building customer loyalty, and the remarkable growth behind MAGFAST’s funding achievements. Social and Website: Website: https://www.magfast.com/ Linkedin: https://www.linkedin.com/in/seymoursegnit/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency…

Test. Optimize. Scale.

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Test. Optimize. Scale. Episode #176: "The crowd cares about the excitement and trusting you" W/Sean Levine 57:30

לפני 28 weeks57:30

57:30

My guest is Sean Levine! Sean is a Managing Director at Entoro Capital and head of the firm's crowdfunding practice. He is an investment banker, attorney, securities analyst, entrepreneur, and consultant with a focus on regulated investment crowdfunding placements, financial publishing, and other retail investor distribution solutions. He has experience managing Regulation A exempt securities offerings, some of which have exceeded $70 million in capital raised, while facilitating investment in millions of dollars more through a number of Regulation CF offerings. Levine holds the Series 7, 63, 24, 86, and 87 securities licenses, and analyzes problems from a range of perspectives, building on his diverse background in law, capital markets, equity and commodity analysis, and financial media/investor outreach. Social and Website: Website: https://www.entoro.com/ Linkedin: https://www.linkedin.com/in/seanlevine/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency…

Test. Optimize. Scale.

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Test. Optimize. Scale. Episode 175 "The best person to pitch your story should be you." W/Marcus Laun 50:00

לפני 28 weeks50:00

50:00

My guest is Marcus Laun! With over 15 years in finance, Marcus has experience working in public and private equities as well as venture capital. He is known in the finance community as a straight shooter, trustworthy and a visionary leader. Previous work includes serving as Vice President at both Chardan Capital Markets and Brean Murray & Co, Inc. He was also Managing Director at Knight Capital Markets (the largest equity Market Maker in North America), and CEO of Hype in their North American headquarters. In addition, Marcus has advised and consulted for many public and private companies. With this knowledge gained, he created Growth Circle as a solution to what he saw as a disconnect between investors and the face-to-face meetings necessary to really get a feel for a company and it’s trajectory. Marcus Laun earned a Master of Business Administration from Columbia Business School and a Bachelor of Science from Cornell University. Social and Website: Website: https://skyquarry.com/ Linkedin: https://www.linkedin.com/in/marcus-laun-361225/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency…

Test. Optimize. Scale.

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Test. Optimize. Scale. EP #174 “Building and Fostering Trust with Investors is Key" W/ Danielle Godfrey and Zuraiz Chaudhary 55:26

לפני 28 weeks55:26

55:26

My guests are Danielle Godfrey and Zuraiz Chaudhary from SetApart Financial Services! Danielle and Zuraiz are the leading providers of audit, review, tax, and accounting services to startups engaged in crowdfunding Regulation CF and Regulation A fundraising in United States. Social and Website: Website: https://www.setapartfs.com/ Linkedin: https://www.linkedin.com/in/zuraiz-chaudhary-22a2b9121/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency…

Test. Optimize. Scale.

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Test. Optimize. Scale. EP #173 “Have an Open Mind and Leave Your Ego at the Door" W/ Peter Cimoroni 41:12

לפני 28 weeks41:12

41:12

My guest is Peter Cimoroni! Peter is a serial entrepreneur that has also assisted dozens of local and national companies in strategic growth, brand development, and acquisition negotiations. Peter founded and heads two companies, one a marketing firm specializing in new product development and charity fundraising, the other offering customers a single contact point for business solutions requiring professional services. As host of the Blood Time and Undeniable Podcasts, Peter has delivered over 140 episodes and counting of engaging and meaningful interviews with his guests. Episodes have reached nearly 2,100 impressions per episode and has amassed a social media following of over 21k. Social and Website: Linkedin: https://www.linkedin.com/in/cpetercimoroni/ Website: https://www.palladiumedge.com/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency…

Test. Optimize. Scale.

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Test. Optimize. Scale. EP #172 "Scale Your Success by Doing One Thing Extremely Well" W/ Chirag Sagar 53:24

לפני 33 weeks53:24

53:24

My guest is Chirag Sagar! Charig co-founded Mission Matters Media, a multi-faceted media company serving enterprises, entrepreneurs, and experts. The company has published 300+ authors, launched 200+ podcasts, and serves 650+ clients. Sagar also co-founded Digital Luxury Agency, working with 3000+ companies including Virgin and Bank of America. Previously, he was COO of Destination Luxury and scaled a non-profit called Moneythink. Sagar has published 3 books, served on 10+ advisory boards, and been recognized by President Obama and major publications like Forbes and The Wall Street Journal. Social and Website: Linkedin: https://www.linkedin.com/in/chiragsagar/ Website: https://missionmatters.com/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalniche... Linkedin: https://www.linkedin.com/company/digi... Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlz……

Test. Optimize. Scale.

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Test. Optimize. Scale. #171 “Sometimes you need to be flexible to reach your end goal." W/ Andrew Dix 52:39

לפני 34 weeks52:39

52:39

My guest is Andrew Dix! Andrew is the CEO and Co-Founder of the Crowded Media Group, publisher of Crowdfund Insider, the leading news and information site for the global Fintech industry. Crowdfund Insider was recognized by Onalytica as a Digital Transformation Top 100 Influencer under the publication category for 2018 Crowdfund Insider was founded in 2012, soon after the signing of the JOBS Act by President Obama. The digital publication has been a leading voice, and independent advocate, for the disruptive innovation of Fintech and access to capital for small and emerging companies. Articles published in Crowdfund Insider have been referenced in speeches and documents by public officials around the world. The site has generated a consistent audience on Capitol Hill and other federal agencies. In 2015 Crowdfund Insider partnered with the Centre for Alternative Finance of Cambridge Judge Business School as the exclusive media partner for the European Alternative Finance Benchmarking Report. Andrew is a regular participant in the bipartisan Securities Regulation Working Group organized by the Heritage Foundation. Andrew speaks regularly at alternative finance events around the world. Social and Website: Linkedin: https://www.linkedin.com/in/andrew-dix-a00a409/ Website: www.crowdfundinsider.com www.fintechinsider.co www.disclosurequest.com www.crowdedmediagroup.com www.digitalassetsinsider.com Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalniche... Linkedin: https://www.linkedin.com/company/digi... Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlz……

Test. Optimize. Scale.

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Test. Optimize. Scale. #170 “You got to get to the crowd. The crowd isn’t coming to you." W/ Esmond Goei 53:59

לפני 35 weeks53:59

53:59

My guest is Esmond Goei! Esmond is a serial entrepreneur with over three decades of experience in launching, leading, and transforming companies in various industries. He has an MBA from Western University, a BASc in Electrical Engineering from Queen's University, and a Culinary Arts degree from the Art Institute of Colorado. He combines his diverse skills and knowledge to create value for customers, shareholders, and society. As the Chairman, CEO & Founder of Power Hero Corp., he oversees the vision and strategy of the company, which provides innovative and convenient charging solutions for electric vehicles, mobile devices, and other applications. He is also the chief inventor of the company's products, which leverage his expertise in solar energy and his patented technologies. He is passionate about solving real-world problems with sustainable and accessible solutions. He has led Power Hero Corp. since 2017 and has grown it into the leading innovator of personal EV charging solutions for apartment residents. Social and Website: Linkedin: https://www.linkedin.com/in/esmondgoei-powerhero/ Website: http://www.powerhero.com Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalniche... Linkedin: https://www.linkedin.com/company/digi... Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlz……

Test. Optimize. Scale.

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Test. Optimize. Scale. #169 “Craft your message for audience understanding" W/ Woodie Neiss 56:16

לפני 36 weeks56:16

56:16

My guest is Woodie Neiss! Woodie co-authored the "Crowdfunding Exemption Framework," which became the basis for Title III of the U.S. JOBS Act. He co-founded Crowdfund Capital Advisors, GUARDD, and is a General Partner at D3VC. Neiss has consulted for governments and organizations worldwide on crowdfunding. He co-authored several influential reports and books on the subject, including "Crowdfunding's Potential for the Developing World." Neiss is the chief architect of the CCLEAR Regulation Crowdfunding Database and has received numerous awards for his work in crowdfunding. Previously, he co-founded FLAVORx, Inc., winning multiple entrepreneurship awards. Social and Website: Linkedin: https://www.linkedin.com/in/sherwoodneiss/ Website: https://d3vc.ai/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalniche... Linkedin: https://www.linkedin.com/company/digi... Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlz……

Test. Optimize. Scale.

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Test. Optimize. Scale. #168 “You need fresh creative to reenergize the campaign."w/Kevin Lee 36:05

לפני 37 weeks36:05

36:05

My guest is Kevin Lee! Kevin is Co-Founder and Executive Chairman of Didit a leading digital marketing and technology firm. Since 1996, Didit has been helping clients win, across industries, from the Fortune 500 to startups. While Didit started in SEO and PPC search, over the last 5 years Didit has made 11 acquisitions to transform itself into a full service marketing firm while retaining technology at the core. Kevin continues to invent new technology platforms for Didit and new marketing ideas for clients. Kevin also co-founded We-Care.com which has generated $8+ million generated for nonprofits. Kevin Lee, is a true Digital Marketing pioneer and gives back to the industry regularly via 4 books, 500+ speaking engagements, and 780+ published columns as well as being a founding SEMPO Board Member. Kevin received his MBA from Yale University in 1992 and lives in Manhattan with his wife (a New York Psychologist) and kids. Social and Website: Linkedin: https://www.linkedin.com/in/variousventures/ Website: https://didit.com/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalniche... Linkedin: https://www.linkedin.com/company/digi... Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlz……

Test. Optimize. Scale.

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Test. Optimize. Scale. #167 “Invest in your storytelling" W/ Seth Farbman 39:56

לפני 38 weeks39:56

39:56

My guest is Seth Farbman! Seth is a serial entrepreneur with over 20 years of experience in servicing private and public companies across various sectors and industries. He has co-founded and sold three companies in the fields of SEC filings, IPOs, Nasdaq and NYSE listings, corporate services, and background checks, generating significant value for his clients and partners. He is currently the founder of Share Media, a LinkedIn branding agency that helps public and private CEOs leverage the power of LinkedIn to grow their network, influence, and exposure. He is also the chairman and president of VStock Transfer, a stock transfer agent that provides best-in-class service and cost savings for pre-IPO, Nasdaq, and NYSE MKT listed issuers. He has a deep knowledge of securities regulation and capital markets, having worked as a securities attorney before starting his entrepreneurial journey. He is also a private investor at The Pitch and Surround Ventures. He is passionate about supporting startups, marketing, and LinkedIn, and enjoys sharing his insights and expertise with others. Social and Website: Linkedin: https://www.linkedin.com/in/sethfarbman/ Website: https://www.vstocktransfer.com/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalniche... Linkedin: https://www.linkedin.com/company/digi... Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlz……

Test. Optimize. Scale.

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Test. Optimize. Scale. #166 “Analyze what's working and what's not working" W/ Alex Bayer 50:45

לפני 39 weeks50:45

50:45

My guest is Alex Bayer! Alex is the founder of Genius Organic Coconut Smoothie, a company born from his passion for authentic, healthy beverages. In 2013, while working as an insurance salesman, Alex noticed a lack of genuine smoothie options on Los Angeles shelves. Most available drinks contained added sugars, purees, and artificial flavors. Alex's busy lifestyle led him to make smoothies for himself almost every morning. The inspiration for his business struck when a friend offered him an organic coconut smoothie made with just two ingredients: real coconut water and coconut meat. Tasting this simple yet delicious blend, Alex had his "Genius" moment, and the company was born. With Genius, Alex aspires to make his organic coconut smoothies a fundamental part of the American lifestyle, helping people achieve higher levels of health and happiness. His goal is to bring this nutrition to the mainstream, one bottle at a time. Before founding Genius, Alex's professional background was diverse. He served as Director of Marketing and Social Media Manager for various start-up food and beverage companies. He also worked as a consultant for office workflow, specializing in technologies like copiers, printers, and scanners. In the non-profit sector, Alex held roles as Director of Events and managed organizations, focusing on marketing events through fundraising and community engagement. Additionally, he worked as a Benefits Consultant, with expertise in health insurance benefits, workers compensation, and private and state disability. Socials and Website: LinkedIn: https://www.linkedin.com/in/alex-bayer-503a6711/ Website: http://www.geniusjuice.com/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalniche... Linkedin: https://www.linkedin.com/company/digi... Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlz……

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